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How to build a personal brand that creates opportunities
Rating: 5.0 out of 5(2 ratings)
5 students

How to build a personal brand that creates opportunities

Establish a powerful brand that attracts new clients and opportunities
Created byTatiana Florez
Last updated 3/2023
English

What you'll learn

  • What is personal branding and why it is important
  • The steps to creating a personal brand of impact
  • To align your personal and professional objetives with your personal brand
  • The tools and steps to make your personal brand visible and attract opportunities

Course content

6 sections13 lectures52m total length
  • Introduction2:32

    Welcome,

    In this course I will guide you to build a clear and effective message that communicates the value of working with you and that positions you in a leadership space within your offer.

    In this class you'll learn:

    • What is personal branding and why it is important

    • The steps to creating a personal brand of impact

    • To align your personal and professional objetives with your personal brand

    • The tools and steps to make your personal brand visible and attract opportunities

    Are you ready to work on your Personal Branding and put your potential out there?

  • Course Project Description1:03

Requirements

  • In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.

Description

Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.

In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.

I will guide you to build a clear and effective message that communicates the value of working with you and that positions you in a leadership space within your offer.

In this class you'll learn:

  • What is personal branding and why it is important

  • The steps to creating a personal brand of impact

  • To align your personal and professional objetives with your personal brand

  • The tools and steps to make your personal brand visible and attract opportunities

Are you ready to work on your Personal Branding and put your potential out there?


With every video you will be guided to go through different activities within the workbook, so you can advance into crafting your personal brand with each lesson.

The following activities will be completed along the way:

  1. Who am I

  2. What values guide me

  3. Aligning my objectives

  4. My audience

  5. What I have to offer

  6. Crafting my Personal Brand Value Proposition

  7. Plan how you'll make your brand visible

At the end of the class you will have a clear understanding of the message that will help you position yourself as a leader in your offer and attract more opportunities in an organic way.

Who this course is for:

  • Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.