How To Build A Landing Page: Step-By-Step (Beginners)

Part 2: What is Landing Page is and why it is a helpful Business & Marketing Tool?

Landing pages also known as Leadpages enables you to grow your email list faster and convert more leads (prospective clients) into customers. Most people find it technically easier to create their own landing pages than websites as a starting point.

According to Wikipedia, "in online marketing, a landing page, sometimes known as a "lead capture page"," single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

Why Are They Useful? - Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site." - Wikipedia

Landing Pages can also be integrated to other systems such as Email Marketing Systems, Webinar Systems and Marketing/Business Systems.

You can also them to redirect your clients/customer to connect with you on Social Media Platforms, to other paid or free products and services. Landing Pages can also be useful for Affiliate Marketing Links especially, as some Social Media Platforms do not allow posting of direct Affiliate Marketing Links.

Aside from using Social Media Platforms, it is beneficial to have your own Landing Page which is integrated with an Email Marketing System as a backup plan and for the purposes of growing your email list. Also just in case you lose access to your Social Media Platforms for numerous reasons.

As the saying goes, "your wealth is in the email list."

Note: See the Assignment For You To Complete Below! 

In this section you will discover the Tools, Functions and Tabs which will help you to establish your own Landing Page with Leadpages.

It is helpful first to gain insight into the background of what it takes to build a landing page before jumping straight into building it. I will going through the most relevant tabs which will help you in designing a landing page.

The key areas which will be shown to you are on the left hand tab column of the Leadpages Dashboard. You will have more insight of how the tools operate in building landing pages.

What you will learn and gain insight into is as follows:

• Landing Pages - dashboard for where all the Landing Pages (Published and Unpublished) are stored.

  
  

• Sites - Leadpages now has a Website Tab, which enables you to develop your own website with ready made templates. This is where you can navigate independently to see what the New Sites Feature looks like. Note: In this tutorial we are only focusing on Landing Pages.

  
  

• Leads is where your leads (prospective clients) information is captured, such as their Name, Email and Phone Number.

  
  

• Brand - this tab enables you to choose brand colors and fonts.

  
  

• Images - is an area where you can upload your own personal brand pictures, or pre-made templates for instance from Canva which you would like to include in your Landing Page Platform. You can also access Leadpages Pictures.

  
  

• Lead Magnets - Is a section where you can upload FREE Resources such as PDF Templates, you want to offer your ideal prospective clients within your Niche Market. Although, you can offer paid products as well,  it is ideal to offer Free Resources for Attraction Marketing Purposes. People need to KNOW, LIKE and TRUST you first.

  
  

• Integrations - Leadpages works in partnership with numerous automated Business and Marketing Systems Owners, whereby you can also integrate their systems with Leadpages to assisting in making your business and marketing operations efforts easier. Systems such as Email Marketing, Customer Relationship Systems, Webinar and Tutorial Systems.

  
  

• Domains - a section where you can add your own domains. Also access Leadpages standard leadpage website link.

  
  

• Support - access to Leadpages Support Team, should you require additional support.

In addition to the above you will also gain insight into how to signpost your clients/customers to external links, such as other Websites, Landing Pages, Social Media Platforms and links to products/services including Affiliate Marketing Links.

In this section you will learn what it takes to build and develop your own landing page with Leadpages.

It is helpful to have your own pre-written content copy when creating your own landing pages, keeping in mind your ideal prospective clients. It helps to shorten the length of time you have to spend on thinking about what to write for specific products and service offers.

In this tutorial, we are only focusing on a short and basic template format of how to build a landing page. You do not have to worry too much about the content you will need.

Some examples of what you will gain insight into:

1. Different types of Leadpages Templates to choose from.

2. How to start working on your own pre-made template and to edit according to your personal brand and customer requirements.

3. How to edit headings and add your own content for the body of the landing page.

4. How to choose colors, change fonts and adjust the headings/scripts

5. How to upload images and videos

6. How to add opt-in buttons and to edit them accordingly.

7. How to complete pop-up forms where your leads can include their Name and Email to opt-into your offers. You will be shown where to find the systems you have integrated such as email marketing systems.

8. How to re-direct your leads after they have opted into your offer. For instance to Leadpages Thank You Page, Products/Services Offer or Social Media Platforms (i.e. to connect with you).

9. How to add Privacy Clauses at the bottom of your landing page

10. You gain some insight of the paid products function.

Many Congratulations for completing the course.

I hope you have achieved the outcomes set out in the beginning of the tutorial which were as follows;

• Understand what a landing page is and why it is a helpful business & marketing tool.

• Setup your account.

• Discover how to integrate your landing page with an email marketing system.

• Learn about behind the Tools, Functions, Tabs of Leadpages

• Create your first draft landing page template

• How to input your links.

• Policy Guidance Rules

I have included a whole video of this course in Part 6, should you wish to go over what you have learnt during the course and to also help you in implementing the steps you have learnt.

This course was intended to give you some insight of what it takes to setup and develop your own landing page. It is best to practice as often as possible until it become much easier for you to understand how it all works. Practice makes perfect.

Your Feedback Matters

Your feedback matters and will help me to improve the tutorial for future student. I would appreciate hearing from you what you found helpful, or would like to learn more about. Including if you required additional support or input, I happy to clarify further.

Welcome to introduction to creating your Landing Page with Leadpages.

It is a pleasure to have you here and pleased to know that you have decided to invest in learning more about what it take to create your own Landing Pages.

This tutorial is ideal for you especially if you have been

1. Curious about what it takes to setup your own landing page.

2. You have felt overwhelmed about the idea of setting your own landing page.

3. You are ready to embrace technology and to implement the steps you are learning in order to help achieve your online entrepreneurship business outcomes.

4. You are exhausted by using traditional means of trying to find customers and ready to implement automated means - for automated systems to work on your behalf.

Whether you are an Entrepreneur and/or Small Business Owner you are most welcome. If you are considering starting your entrepreneurship business this is also a great place to start and will be beneficial knowledge for your startup venture. You also do not need to be techy savvy.

To make the most of this course, I recommend the following;

1. To dedicated 1 week and beyond, in implementing what you learn from this tutorial until it becomes easier for you to easily create your own Landing Pages.

2. To choose the best times everyday (1 hour or more), when you are mostly likely to committing to focusing on this tutorial with minimal disruptions. A free mind space and quiet environment, where you can put into practice setting up your own landing page.

3. You can breakup the course into sections each day until completion. Also replay the video sections over, to help you in becoming familiar with the landing page functions and tools.

Tools You Will Need:

1. A Laptop for Desktop View and Notebook/Notepad.

2. To access the FREE Trial Offer for the Landing Page Site, you will need a Debit/Credit Card, which will enable you to test out how to setup your own landing pages. You can cancel anytime within the specified 14 Days FREE Trial Period Offer.

3. See attached Presentation and Handbook Templates, which include the links you require for this course.

Support

Feel free to engage on this platform, by leaving comments and questions which I will review and respond to. Including any additional support you may require.

Note: To make the most of this course it is advisable to use the Leadpages System to test out to create Landing Pages rather than just watching the tutorial. These are similar steps, I took when I first started out on my Creative Entrepreneurship venture.