How To Build A Converting Landing Page From Scratch
4.2 (232 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
24,981 students enrolled

How To Build A Converting Landing Page From Scratch

The complete step-by-step guide to build landing pages that convert at 50% instantly
4.2 (232 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
24,981 students enrolled
Last updated 10/2018
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to build a converting squeeze page to add thousands of subscribers to your list instantly!
  • Lean how you can build a squeeze page without having to pay for expensive copywriters
  • Step-by-step instructions on how to write a converting squeeze page copy
  • Two, free research tools that world class copywriters like Jay Abraham use
  • Discover how to include stunning graphics on your landing pages
  • 3 amazing tools to build any types of landing page in less than 20 minutes
  • Five proven & tested conversion tricks from top copywriters
  • … and much more!
  • Following the step-by-step instructions
  • Computer with Internet access

An effective landing page, also referred to as a squeeze page, is one that will create new leads and conversions for your business or website.

This course will show you exactly how to easily create a landing page that's concise, clear, and appealing to visitors.

Like other successful marketers, your new landing page could hit a 50%+ conversion rate, and this could result in greater profits and longevity for your company.

You'll learn how to build your own custom landing page in less than a day, and without having to pay expensive copywriters or web designers along the way.

Build, Design, and Write a Landing Page That Increases Conversions

  • Learn How to Build a Landing Page in Under One Hour
  • Improve Your Copywriting Skills to Write Content That Converts
  • Access the Best Resources for Affordable, Attractive Web Graphics
  • Master Conversion Hacks to Drastically Improve Conversion Rates

Use Your Landing Page to Boost Visitor Interest, Signups, and Sales

This step-by-step course will show you how to build a landing page from scratch so that you can accrue more email list subscribers and sell more products.

One of the most effective ways to get people to sign up for your email list is by offering them an incentive, known as a lead magnet. You'll learn how to determine what to offer, and how to offer it in a way that will garner attention.

In addition to building your squeeze page, you'll also tackle the best copywriting methods that are proven to work.

You'll even add attractive graphics that won't distract visitors, but will instead further incentivize signups.

Finally, you'll tackle five proven conversion hacks that will help you dramatically increase your landing page's conversion rate right away.

Contents and Overview

This course is designed for people of all experience levels, so it will begin with an overview of what a squeeze page is, including the major elements it must contain for the best results.

You'll also cover the importance of a lead magnet and work on creating one for your own website.

To develop stellar copy for your squeeze page, you'll learn how to research like a pro, and how to write headlines, subheaders, and a call-to-action that will attract and retain visitors.

To make your site look just as you envision, you'll discover the best places to acquire high quality graphics affordably.

You'll even learn the tools that make it possible to build your site in under 20 minutes.

Finally, you'll access five conversion hacks that you can implement right away to get a 50%+ conversion rate in no time.

As you move through the lessons, you'll be encouraged to put what you're learning into practice, so you can have a landing page ready to launch by the time you complete this course.

You'll be able to use your new skills to create a winning landing page for your business, and you'll know exactly how to get visitors to convert, whether you're searching for more sales or subscribers.

Who this course is for:
  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business
  • Students in the process of growing their email list
Course content
Expand all 30 lectures 59:43
+ Fundamentals Of Converting Landing Pages
4 lectures 04:07

Welcome to our brand new course and thanks for being our student! In this training, you’ll discover how to build a converting squeeze page from scratch. Ready? Let’s go!

Preview 01:30

It’s time to answer the first big question! In this lesson, we’ll cover what a landing page (or squeeze page) actually is.

Preview 01:12

The lead magnet, landing page copy and graphics are three crucial elements of a converting landing page. Here’s why they are so important!

Preview 01:25

Here’s the thing: we practice what we preach. In this lesson, we included a screenshot of a squeeze page we built that hit a 51% conversion rate right off the bat. Take a look at it!

PROOF - 51% Converesion Rate
1 page
+ Element #1 - The Lead Magnet
3 lectures 02:32

In the following videos, we’ll cover the core of your landing page: the lead magnet, which is an irresistible bribe that you’ll exchange for the email address of your prospect.

Preview 00:33

In this lesson, you’ll discover how to craft a converting squeeze page from scratch. Plus, we included a little surprise for you. Check it out!

Preview 01:28

It’s time to take action! Go ahead and craft your first lead magnet before moving on with this training!

Preview 00:31
+ Element #2 - The Squeeze Page Copy
9 lectures 27:18

Are you tried of expensive copywriters? In this lesson, we’ll cover step-by-step how to write a converting squeeze page copy from scratch. It’s easier than you think, and you don’t even have to be a native speaker to do it!

Preview 00:30

Do you want to know the secret of high class copywriters? They spend 80% of their time on researching your market. Here’s how they do it!

Preview 08:00

In this video, you’ll discover how to come up with converting headlines in minutes!

It’s All About The Headline

Great, you understood what converting headlines are all about. Put pen to paper and write down at least 5 different headlines!

Action Item

Here’s how to write a subheadline that entices your website visitors. Ready? Let’s go!

How To Craft A Converting Subheadline

The next step is to draw a picture of how your lead magnet will change the life of your website visitors. Here’s how to do it by harnessing the power of benefit lists!

The Power Of Benefits

Social proof is probably the most powerful weapon to influence people. In this lesson, you’ll discover how to use customer testimonials to drastically increase the conversion rate of your copy.

Adding Social Proof Like A World Class Copywriter

Here’s how to use a strong call-to-action to close the deal and get the email address of your squeeze page visitors!

How To Use Call-To-Action

This cool template will help you to write your landing page faster!

Use This Landing Page Template
+ Element #3 - Stunning Graphics
3 lectures 05:36

You’re almost done! In the following videos, you’ll discover how to use graphics to get more people on your list!


Have you ever heard of Fiverr? You’ll absolutely love this tool!

How To Get Stunning Graphics For $5

If you want to build your list like a pro, then you should order your design from these guys. You’ll love their service!

99Designs - My Secret Weapon
+ How To Build Your Landing Page In Less Than 20 Minutes
3 lectures 09:32

Looking for a way to build your squeeze page fast? These tools are the route to go!


Unbounce & LeadPages are two of my favorite tools. Here’s why!

Unbounce & LeadPages

Just the other day, I stumbled across ClickFunnels. It’s a phenomenal tool that we are currently testing. Here’s why you should take a closer look at it (hint: first 2 weeks are 100% free of charge).

Why You Should Work With ClickFunnels
+ Five Proven & Tested Conversion Hacks You Can’t Live Without
8 lectures 09:38

Are you ready to hit 50%+ conversion rate? The following proven & tested conversion hacks will help you adding thousands of subscribers to your list instantly!


In this lesson, you’ll discover why you should ask about the email address only!

Hack #1 - One Field Submit

The word “get” has three letters only, but it can have a drastic impact on your conversion rate. Here’s why!

Hack #2 - The Power Of The Word “Get”

As we figured out before, social proof is important. But here’s another great way to add more of it to your copy!

Hack #3 - How About More Social Proof?

Did you know that pain is one of the biggest motivators for human action? Here’s why!

Hack #4 - Feel The Pain

Just the other day, I discovered a new way of including customer testimonials to a squeeze page. The conversion rate went up by 10%. Here’s how we did it!

Hack #5 - Customer Testimonials 2.0

Congratulations, you made it until the end of this training! Don’t sit on what you just learned and take action TODAY!


This lecture contains some amazing discounts to all my other courses.

Bonus Lecture: Get Any of Sandor's Course for Up to 95% OFF!