How to Brand Yourself and Your Business
What you'll learn
- Identify the best brand positioning for you and your business, based on WHO you are and WHAT you bring to the business that's unique and compelling
- Develop a strategically sound brand that authentically represents you, your business, and what you do for your clients--a brand that only you can own
- Ensure the brand you choose is one that attracts your ideal clients
- Understand the difference between a brand and a brand name
- Develop a meaningful and memorable brand name to represent your chosen brand platform or positioning
- Ensure that no one else is using the brand name you want to use
- Know how to test out your brand name if you're not sure you're ready to commit to it
- Know how to implement your brand across your entire business so you become known for it
- Know exactly what steps to take to protect your brand name, so no one else can use it
Requirements
- The desire to set yourself apart from everyone else who does what you do with a meaningful and memorable brand
Description
ARE YOU AN INDEPENDENT COACH OR CONSULTANT WHO WANTS TO STAND OUT FROM THE CROWD?
You need to Learn how to Brand Yourself
If you don’t want to fight to stand out among a sea of other service professionals in your category, you need a unique and compelling brand to set you and your business apart.
I spent 30+ years branding businesses of all shapes and sizes, including:
Large Corporations
Small Businesses
Start-up’s
Non-profit organizations
Independent service professionals (coaches, consultants, and other experts)
I developed a step-by-step proprietary branding process that I used with my private consulting clients for years.
In this course I share that exact process with you so you’ll know how to brand yourself.
I want you to think about something for a moment…
What if you had a name that clearly communicated exactly what you do for people?
A name no one else was using?
A name that was interesting, intriguing, and really stood for something?
A name that truly represented who you are and what you stand for?
A name that you love and are excited to put on your business?
Can you imagine what that might do for your business?
It’s time to step out of the generic marketing trap.
When you learn how to brand yourself, that’s exactly what happens.
Learn the concepts and apply them to your business with:
Video lessons that explain every step of the process.
Handouts and worksheets to help you apply the process to your business
Real-world examples of brands created by other service pro’s just like you to inspire you and get you excited about creating your brand
Free and low-cost resources so you can research, create, implement, and protect your brand without breaking the bank
You can learn how to Brand Yourself
If you’re tired of having to work so hard to stand out, get attention, and get clients, this course is for you.
If you see other coaches or consultants out there with great brand names and you’ve always wished you had one too, now is your chance.
If you’ve ever been confused by exactly what branding is, or how to brand yourself effectively, this course will answer all of your questions and walk you, step-by-step, through the process of creating your very own, unique and compelling brand.
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Please note if you've already taken my course, How to Market Yourself as a Coach or Consultant, this course covers the same Branding process, however, it goes into more detail and includes additional exercises. Please be aware there is overlap between the two courses.
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Who this course is for:
- Independent Coaches, Consultants, and other Experts who make a living selling their expertise or serving clients with their expertise
Featured review
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Course content
- Preview03:16
Instructor
- 4.6 Instructor Rating
- 4,323 Reviews
- 26,703 Students
- 17 Courses
Bestselling Online Teacher and Top Marketing Instructor, teaching people how to build a business and life they love
Experienced online teacher, and online & offline business owner sharing real-world experience, including 23 years of business experience and 36 years of marketing experience
Teaching online since 2013: 8 years
In business online since 2004: 17 years
In business since 1998: 23 years
Debbie LaChusa is an online teacher and author. After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.
She's a bestselling online teacher with more than 26,000 students in 169 countries. She's also the author of four books.
A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith.
In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time creating online courses, writing, enjoying the outdoors, and doing volunteer pet therapy.
Debbie teaches courses for independant coaches and consultants on a variety of topics, including Business Design, Marketing, Branding, Sales, and Mindset. She also teaches a course on Therapy Dog Training & Certification. All of her courses are based on years of real world experience.