Facebook - Ultimate Guide to Set Up & Brand a Business Page
5.0 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
27 students enrolled

Facebook - Ultimate Guide to Set Up & Brand a Business Page

Easy practical steps that will have an instant impact on brand awareness and sales
5.0 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
27 students enrolled
Created by Louise McDonnell
Last updated 5/2019
English
English [Auto-generated]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to convert more sales on your Facebook Page
  • How to make your brand stand out from your competitors
  • Best practice for Profile & Cover pictures
  • How to set up Facebook Tabs to Maximize Sales
  • How to start selling on Facebook using the Facebook Shop
Requirements
  • No
Description

This is the first course anyone should do when starting to use Facebook as a marketing tool.

Consumers are moving at speed, generally on a mobile device. Only businesses and organisations that effectively brand their channels and stay on message will catch the attention of fast moving consumers.  To be successful, businesses should clearly position themselves by communicating to prospects why they are different and why they should do business with them.

In this course learn

  • The fundamentals about branding and why you need to brand your Facebook page

  • Best practice for profile and cover images

  • All about page set up

Louise McDonnell has developed this course having trained and mentored over 8000 businesses and non profit organisations.  She knows the issues they face, and the common mistakes they make.  This course is clear, concise and is the fist step in any Facebook marketing strategy.


Who this course is for:
  • Business owners
  • Marketing professsionals
  • Non profit organisations
Course content
Expand all 5 lectures 53:26
+ Introduction
1 lecture 12:47

There are 2.3 billion active monthly users on Facebook.  This presents an opportunity to businesses and non profits that want to use Facebook to reach customers and potential customers.  However, this opportunity is also a challenge, as Facebook is an incredibly busy place. It’s becoming a very crowded place. And so the challenge for small businesses and non profits is figuring out how they can stand out.

Branding your Facebook page is the foundation of your social media marketing strategy.  If your page is not branded correctly, efforts to create content and use Facebook Ads could be wasted. Potential customers need to hear from us between 9 and 18 times before they will consider doing business with us.  Branding your Facebook page assists with raising brand awareness, growing warm audiences and sales conversions.

In this tutorial learn about:

  1. Why we need to brand our Facebook Page

  2. Five factors to consider when identifying a Unique Selling Proposition (USP)

  3. Six points to consider when it comes to your brand and Facebook

  4. Five ways to communicate your value proposition on your Facebook Page

Preview 12:47
+ Section 2 - Setting up a Profile Picture for a Facebook Business Page
1 lecture 07:13

In this tutorial learn best practice on how to set a profile picture for a Facebook Business Page.  The objective is to use the profile picture to maximize brand awareness. 

This profile picture serves as the main visual icon of a Facebook business page, appearing in search results and alongside any comments you publish.

Preview 07:13
+ Section 3 - Setting up a Cover Image for a Facebook Business Page
1 lecture 09:00

In this tutorial learn how to set a cover picture for a Facebook business page that represents your brand and communicates your value proposition.  Learn best practice for single cover images, slide shows and video covers.

Preview 09:00
+ Section 4 - How to Use Page Setup to Brand your Facebook Page
1 lecture 11:48

Students will learn about the "About section" including;

  • Page Name

  • Username

  • Contact Info

  • Page Description

  • Page Story


Preview 11:48
+ Understanding Page Templates & Tabs
1 lecture 12:38

The template that you use for your Facebook Business Page determines the page tabs, call to action button and the buttons on your page. Businesses should pay attention to their template and its set up to ensure they represent their brand effectively and communicate core messages to their target audiences. For example an online store will want to give priority to a “shop” tab and a “shop now” call to action button. Businesses that have invested a lot of time and money in producing videos will want to prioritize this on the page tabs. Service companies will want to showcase the “services” tab and so on.

In this tutorial learn all about page templates, including how to set and change a Facebook page template.  Learn about important page tabs including

  • The Services Tab.  How to add a services tab to your page, turn it on and off and how to set it up

  • Shop Tab.  Adding the Shop Tab to your page and how to set up products to sell via a Facebook shop

  • Video Tab.  Setting a featured video on your page and how to add play lists

  • Page reviews and recommendations

  • How to add a Call to Action Button to a Facebook Page

  • Setting up Page Messaging and auto responders



Understanding Page Templates & Tabs
12:38