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Facebook - Ultimate Guide to Set Up & Brand a Business Page
Highest Rated
Rating: 4.6 out of 5(31 ratings)
125 students

Facebook - Ultimate Guide to Set Up & Brand a Business Page

Easy practical steps that will have an instant impact on brand awareness and sales
Highest Rated
Created byLouise McDonnell
Last updated 10/2019
English

What you'll learn

  • How to convert more sales on your Facebook Page
  • How to make your brand stand out from your competitors
  • Best practice for Profile & Cover pictures
  • How to set up Facebook Tabs to Maximize Sales
  • How to start selling on Facebook using the Facebook Shop

Course content

5 sections • 5 lectures • 53m total length

  • Introduction to Branding on Social Media12:47

    There are 2.3 billion active monthly users on Facebook.  This presents an opportunity to businesses and non profits that want to use Facebook to reach customers and potential customers.  However, this opportunity is also a challenge, as Facebook is an incredibly busy place. It’s becoming a very crowded place. And so the challenge for small businesses and non profits is figuring out how they can stand out.

    Branding your Facebook page is the foundation of your social media marketing strategy.  If your page is not branded correctly, efforts to create content and use Facebook Ads could be wasted. Potential customers need to hear from us between 9 and 18 times before they will consider doing business with us.  Branding your Facebook page assists with raising brand awareness, growing warm audiences and sales conversions.

    In this tutorial learn about:

    1. Why we need to brand our Facebook Page

    2. Five factors to consider when identifying a Unique Selling Proposition (USP)

    3. Six points to consider when it comes to your brand and Facebook

    4. Five ways to communicate your value proposition on your Facebook Page

Requirements

  • No

Description

This is the first course anyone should do when starting to use Facebook as a marketing tool.

Consumers are moving at speed, generally on a mobile device. Only businesses and organisations that effectively brand their channels and stay on message will catch the attention of fast moving consumers.  To be successful, businesses should clearly position themselves by communicating to prospects why they are different and why they should do business with them.

In this course learn

  • The fundamentals about branding and why you need to brand your Facebook page

  • Best practice for profile and cover images

  • All about page set up

Louise McDonnell has developed this course having trained and mentored over 8000 businesses and non profit organisations.  She knows the issues they face, and the common mistakes they make.  This course is clear, concise and is the fist step in any Facebook marketing strategy.


Who this course is for:

  • Business owners
  • Marketing professsionals
  • Non profit organisations

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