How to brand your church to attract more people

Name: How to brand your church to attract more people
Rating: 4.4 (27 reviews)

Connect With The Community • Revolutionize Your Marketing • Grow Your Church

Created byMichael Persaud

Last updated 6/2018

English

What you'll learn

An course to help you market your church
Connect With The Community • Revolutionize Your Marketing • Grow Your Church

Course content

1 section • 5 lectures • 38m total length

Why branding helps churches that pay attention to it grow8:38
How to define your target so you can reach them10:02
Define your church's target audience to focus outreach, identify top three groups, map their pain points and values, and tailor messaging to attract more people.
How to design the perfect logo for your church to represent you in the community8:27
You will learn what makes a great logo design to equip you to get the perfect logo for your church. There is a logo questionnaire provided that will help you.
How to create your church's defining statements4:02
Define your church’s purpose, vision, and mission to create clarity that connects with people and motivates involvement. Use these statements to focus and provide clear on-ramps to the vision.
How to create your church's brand guide7:08
Develop a branding guide for your church that standardizes logo usage, colors, fonts, and messaging, emphasizing first impressions and consistency to build trust and enable scalable growth.

Requirements

No previous knowledge or tools required.

Description

If you confuse people you will lose people, clarity is a key to attracting people to your church helping them to stick.

This course is designed to help church leaders implement branding principles that companies use all the time to reach more customers. These principles are provided through the lens of a branding specialist and passionate church consultant, Michael Persaud. Michael has a branding agency, Persaud Creative, that serves organizations all over the country to develop logos, websites, graphics and videos to help the reach more people.

Church Brand Guide is a specific part of the agency that specializes in serving The Church with resources, a blog and a podcast. This course contains materials that Michael has used to help dozens of churches that range from established churches to brand new church plants. This material is guaranteed to provide you with applicable insights that will cause you to refine the perception of your church.

Who this course is for:

Leaders who desire to attract more people to the church