How to become an influencer

Name: How to become an influencer
Rating: 4.3 (24 reviews)

Take your instagram & influencer game to the next level! With insider tips on working with brands, photography & video

Created byYasmin Vantuykom

Last updated 4/2020

English

English [Auto],

What you'll learn

How to become an influencer
Instagram photography
Videos for influencers

Course content

3 sections • 32 lectures • 1h 4m total length

Welcome! What is an influencer?0:19
Explore how to become an influencer by navigating the Instagram algorithm, collaborating with brands and agencies, negotiating contracts and payments, and creating photos and videos from scratch.
Examples of brands2:29
Find out the Instagram basics like strategy, content planning, captions
Why Instagram + strategy8:08
Define why you start on Instagram and who you want to reach, then craft a distinctive tone, branding, and content strategy to engage audiences and attract brands.
Content planning3:40
How to use captions1:08
Craft captions that explain why you post and grab attention in the first three to four words. Use storytelling to keep viewers reading, and emojis to attract attention.
How to automate1:21
Automate your influencer workflow by using planning tools like later, buffer, and layer to schedule stories and feeds, and analyze statistics to post at optimal times.
Different content formats1:39
Instagram stories1:11
Use third-party apps and templates to upgrade Instagram stories and post daily for higher engagement. Start influencer campaigns by describing the need behind the product before placement to boost authenticity.
Hashtags3:04
Statistics1:44
Learn how to read Instagram statistics to track account progress and diagnose declines. Understand reach, profile visits, website clicks, email clicks, and audience differences by location and content type.
Algorithms1:38
Engage daily with your audience, liking, commenting, and messaging to boost reach in the Instagram algorithm, and debunk myths about penalties, timing, and shadow bans.
Create your own mediakit1:02
Create your own media kit to present as a professional mini resume to brands or agencies, include target audience, platforms, audience statistics, engagement, and brand collaborations.
How to manage campaigns2:12
Third party apps0:33
Discover third-party apps like little spark, module, colorful, and the loop to create Instagram stories, posts, and short videos, with free planning features.

What you will learn1:00
Beginner photographers learn the basics of photography, saturation, lightness, and RGB, then apply presets and filters using Lightroom mobile and VSCO to produce consistent emerald-tone visuals.
Why filters only are not enough for consistency1:00
Explore why filters alone can't ensure consistency; balance lighting, color scheme, and mood, then adjust saturation, lightness, and RGB to craft a cohesive photographic style.
The function of Hue Saturation and Luminance + RGB4:50
The right mindset to pick a suiting filter2:52
Choose a personalized Instagram filter that conveys a clear emotion and your core persona, using color, saturation, and lightness to match your industry or niche.
Filters of Lightroom CC3:21
Filters of VSCO1:28
Explore the VSCO app, highlighting its vast filters collection, an affordable monthly subscription of about 1–2 euros, and editing features that mirror Lightroom for photo adjustments.
Consistent lighting1:59
Choose natural light to create a bright, airy feed, favoring cloudy days for even lighting, and maintain consistency in lighting, color scheme, and mood across all photos.
Consistent colorscheme1:45
Choose a cohesive color scheme that matches your personality and evokes the right emotions. Pick three to four colors, and keep the same luminous quality and saturation across visuals.
Consistent mood1:51
Shape the mood by colors, intensity, and saturation, then compose photos with intentional posing and expressions; your stance and behavior position you as the star and influencer.
Next steps0:38
Learn the basics of consistent photography and explore future in-depth tutorials on Lightroom, filters, and applying them, with ideas on sources and where to share your influencer journey.

Intro0:52
Uno guides you through setting up your video, planning your message, and filming yourself and b roll to boost engagement and reach. Get a quick intro to editing software.
Preparing a shoot1:07
How to film yourself2:32
Filmin B-roll2:52
Intro to Editing1:38
Master the editing timeline, cut and rearrange clips, and add music with rhythm while avoiding copyright issues, and explore paid and free tools like iMovie and Final Cut Pro.
Create a new project + aspect ratio2:43
Understanding a Timeline0:50
Learn to layer media on a timeline and control front/back placement by putting items above for titles and below for music, then edit the title using the inspector.
Add Music to your video + Conclusion0:54
Learn to enhance your influencer videos by choosing copyright-free music, dragging a clip into your timeline, and aligning it with your message.

Requirements

Have an instagram account

Description

In this course we cover different topics such as: Instagram marketing, instagram algorithm, how to work with an influencer agency, how to work with brands, how to create creative content, photography for instagram and video production. You will learn how to stand out from the crowd and negotiate with brands

Who this course is for:

Everyone who wants to create content on instagram and work as an influencer

How to become an influencer

What you'll learn

Explore related topics

Course content