
This is an introductory lesson in which you will learn:
What is Influencer Marketing and where it is used
Prospects for Influencer Marketing
The demand for the profession or how to start a career in Influencer Marketing
How does Influencer marketing work?
Who needs influencer marketing?
Role of influencer marketing manager
How does an influencer marketing agency work?
Identify your customer by building general and detailed audience portraits, using statistics and associations to define interests, channels, and tailored messaging for influencer campaigns.
Identify blogger types on Instagram and YouTube, search for and evaluate them by audience quality, views, engagement, and CPM to inform influencer marketing decisions.
Explore ad integrations across YouTube and Instagram, learn to write native scripts and send them to bloggers, then track results with links and funnels.
Draft a precise blogger integration plan with a detailed script and terms of reference, then negotiate cpm and set up analytics links to track results.
Hi, this is Green Cosmic! For more than five years we've been doing Influencer Marketing all over the world, from the US to Brazil, from India to Russia, we do advertising campaigns that really get results.
This course was born from the internal training of our agency staff. After the big advertising agencies and companies with in-house influencer marketing started to redeem our employees, we realized that our training is very effective. Today we are ready to share our experience and knowledge with you.
More than 50 professionals have completed this course and all of them work in Influencer Marketing!
The course is designed for beginners, but specialists who already working in influencer marketing can also find new things.
In this course, in simple and clear language, you will learn all the basic points of working with bloggers. You will learn how to choose platforms, understand what kind of advertising integration is better to use for this or that brand, how to convey to a blogger the idea of an advertising campaign, and how to make advertising and bloggers really effective.
At the end of each block, you will be tested to see how well you have learned the material.
Everything from A to Z, even if you've never heard of Influencer Marketing.
Please share your feedback. It is very important for us.