How to Become a Product Manager: From Ideation to Launch
What you'll learn
- Understand the 15 Stages of the Product Development Lifecycle And How it Applies to All Products
- How to Prepare for and Ace Product Management Interviews
- How to Stand Out from Other Product Management Candidates
- Learning How to Tell Your "Build" Story in Interviews
- How to Build an Effective and Impressive Side Hustle
- Identifying and Understanding the Problem to Be Solved
- Methods to Ideate to Solve Key Problems
- Understand how to "Sell" Your Solution to Stakeholders
- Build the Right Product Team the First Time
- How to Decide Whether to Build or Buy
- >50 Methods to Gather Feedback in the Build Cycle
- How to Define and Achieve Your Minimum Viable Product (MVP) and Understanding MRP and MLP's
- Defining and Tracking The Right Data and Metrics
- The Right Steps to Transform Your MVP into a Mature Product
- Promoting Your Product Release Successfully
- Defining Goals and Sharing Success
- Creating a Product Roadmap
- How to Build Your Product Manager Brand
- Learning How to Communicate Well With Technical and Non-Technical Stakeholders
- Understand the Definitions of All Major Agile Terms and How They Are Applied at Different Technology Companies
- How You Can Incorporate A/B Testing Into Your Product Lifecycle
- Learn About the 5 Different Types of Product Managers and Identify Which Type You Are
- Apply the AARRR Funnel Approach To Your Product
- Write Effective User Stories That Your Engineers will Love
- How to Effectively Break Down and Analyze a Competitors Product
Requirements
- No pre-requisites, although some understanding of basic business concepts can be helpful
Description
With this course from the Modern Product Manager, you'll find a purpose-built curriculum on how to break into Product Management from Alex Mitchell, a 4x Product Leader and Founder. We're excited to have you here and are excited to help you become a Product Manager!
In this course, you'll learn about everything you need to know to prepare for your Product Management interviews and we'll go deep into the Product Development Lifecycle with many real-world examples, case studies, and videos.
Testimonials
"[This Course] challenges you to think differently and do something new on every project. Really enjoyed the easy to follow text and project examples, highly recommended."
"Great resource for any product manager. Whether you're new to the job, or brushing up on best practices, this course has it all. [...] Packed with real-world examples, just the way I like it!"
Who this course is for:
- Aspiring Product Managers
- New Product Managers
- Product Managers Looking to Level-Up
- Product Managers
Instructor
![Alex Mitchell](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.8 Instructor Rating
- 17 Reviews
- 147 Students
- 1 Course
Alex Mitchell is passionate about creating and scaling powerful web and mobile products that make a significant impact in millions of people's lives around the world. Alex deeply enjoys building and managing the product and development teams that help achieve that goal.
Currently, Alex is the Director of Product at Kin.
He was previously the CPO of ICX Media and a Senior Product leader at Upside Travel and Vistaprint Digital.
He also is a co-founder of the EdTech company Bullseye Admissions.
He has been teaching Product Management and producing Product content for over 6 years.