How to Become a Product Manager: From Ideation to Launch

Name: How to Become a Product Manager: From Ideation to Launch
Rating: 4.2 (23 reviews)

Everything you need to know to ace your Product Management interviews and become a great Product Manager

Created byAlex Mitchell

Last updated 5/2020

English

English [Auto],

What you'll learn

Understand the 15 Stages of the Product Development Lifecycle And How it Applies to All Products
How to Prepare for and Ace Product Management Interviews
How to Stand Out from Other Product Management Candidates
Learning How to Tell Your "Build" Story in Interviews
How to Build an Effective and Impressive Side Hustle
Identifying and Understanding the Problem to Be Solved
Methods to Ideate to Solve Key Problems
Understand how to "Sell" Your Solution to Stakeholders
Build the Right Product Team the First Time
How to Decide Whether to Build or Buy
>50 Methods to Gather Feedback in the Build Cycle
How to Define and Achieve Your Minimum Viable Product (MVP) and Understanding MRP and MLP's
Defining and Tracking The Right Data and Metrics
The Right Steps to Transform Your MVP into a Mature Product
Promoting Your Product Release Successfully
Defining Goals and Sharing Success
Creating a Product Roadmap
How to Build Your Product Manager Brand
Learning How to Communicate Well With Technical and Non-Technical Stakeholders
Understand the Definitions of All Major Agile Terms and How They Are Applied at Different Technology Companies
How You Can Incorporate A/B Testing Into Your Product Lifecycle
Learn About the 5 Different Types of Product Managers and Identify Which Type You Are
Apply the AARRR Funnel Approach To Your Product
Write Effective User Stories That Your Engineers will Love
How to Effectively Break Down and Analyze a Competitors Product

Course content

20 sections • 136 lectures • 8h 50m total length

About Alex Mitchell0:22
What to Expect From This Course1:01
There is No Formula (For the Perfect Product Manager)1:21
The Different Types of Product Managers2:52

Concept Introduction0:37
Video: The One Thing I Look For in Every Product Candidate11:05
Candidates who maintain a meaningful side hustle reveal time management, commitment to learning, passion, and diverse entrepreneurial experience valuable to product teams.
Side Hustle Examples1:06
What a Side Hustle Tells Me: Time Management0:27
What a Side Hustle Tells Me: Committed to Learning0:31
What a Side Hustle Tells Me: Passion0:33
What a Side Hustle Tells Me: Outside Experience0:34
What a Side Hustle Tells Me: Can Thrive In Different Environments0:43
What a Side Hustle Tells Me: Your Entrepreneurial0:24

Concept introduction0:28
Video: Identifying and Understanding the Problem20:27
Identify and understand the problem space before solving it by assessing your company's stage, resources, risk tolerance, and team capabilities to prioritize the right problems for your product.
Evaluating The Company's Stage0:35
What Resources Do You Have?0:45
Biases and Existing Products1:50
Considering New Product Concepts and Problems to Solve1:50
What is 10x improvement?1:04
How Are People Solving The Problem Today?1:00
Bad/Good/Great Product Manager0:16
Video Case Study: Tower Website Builder16:24
Follow a skunkworks team as they prototype Tower, a block-based website builder, test with customers, and evolve from single-page to multi-page templates, onboarding, and launch across markets.
Slides: Identifying and Understanding the Problem0:01

Concept introduction0:29
Video: Ideating to Solve the Problem18:51
Ideate to solve the problem by gathering a diverse set of solutions, involving developers, designers, and marketers, while keeping sessions focused and the product manager's final decision.
Who to Involve in Ideation?1:08
How Long Should Ideation Session Be?0:59
Incremental Problem Solving is a Better Approach0:47
Should You Consider Competitors?0:55
Bad/Good/Great Product Manager0:25
Video: How Product and Growth Can Work Best Together in Ideation18:49
Learn how product and growth teams collaborate to drive value across the customer lifecycle through shared feedback, rapid experiments, and data-driven roadmaps.
Slides: Ideating to Solve the Problem0:01

Concept introduction0:57
Video: Developing and Selling Your Solution18:00
Learn to develop and sell your solution by effectively communicating the problem, validating hypotheses quickly, focusing on value, and aligning stakeholders across teams.
The Right and Wrong Ways to Communicate Delivery Dates1:00
Speed to Value0:28
Stay Focused on Value With Your Pitch1:23
Selling the Solution to Your Customers0:43
Bad/Good/Great Product Manager0:32
Slides: Developing and Selling Your Solution0:01

Concept Introduction0:20
Video: Building the Right Team the First Time22:17
Learn how product managers influence team composition to solve the right problems, balancing skills, experience, and values, and build high-speed and medium-speed gears for fast hypothesis testing.
Building Your Team and Establishing Values1:32
The Best Teams Have Multiple "Gears"0:54
Understanding Developer Motivations0:44
Bad/Good/Great Product Manager0:22
Slides: Build the Right Team the First Time0:02

Requirements

No pre-requisites, although some understanding of basic business concepts can be helpful

Description

With this course from the Modern Product Manager, you'll find a purpose-built curriculum on how to break into Product Management from Alex Mitchell, a 4x Product Leader and Founder. We're excited to have you here and are excited to help you become a Product Manager!

In this course, you'll learn about everything you need to know to prepare for your Product Management interviews and we'll go deep into the Product Development Lifecycle with many real-world examples, case studies, and videos.

Testimonials

"[This Course] challenges you to think differently and do something new on every project. Really enjoyed the easy to follow text and project examples, highly recommended."

"Great resource for any product manager. Whether you're new to the job, or brushing up on best practices, this course has it all. [...] Packed with real-world examples, just the way I like it!"

Who this course is for:

Aspiring Product Managers
New Product Managers
Product Managers Looking to Level-Up
Product Managers

How to Become a Product Manager: From Ideation to Launch

What you'll learn

Explore related topics

Course content

Introduction and Welcome4 lectures • 6min

Product Manager Interviews - Things to Do6 lectures • 5min

Product Manager Interviews - Things NOT To Do6 lectures • 3min

Standing Out From the Crowd4 lectures • 18min

The One Thing I Look for in Every Product Management Candidate9 lectures • 16min

What Does it Mean to Be a Product Manager?2 lectures • 12min

Identifying and Understanding the Problem11 lectures • 45min

Ideating to Solve the Problem9 lectures • 42min

Developing and Selling Your Solution8 lectures • 23min

Build the Right Team the First Time7 lectures • 26min

Requirements

Description

Who this course is for: