How to become a badass manager and CEO
4.5 (62 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,487 students enrolled

How to become a badass manager and CEO

Practical guide how to successfully transition to a manager position and later on to a CEO position
4.5 (62 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,487 students enrolled
Created by Asen Gyczew
Last updated 4/2020
English
English [Auto]
Current price: $59.99 Original price: $99.99 Discount: 40% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 1 article
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Define what to do and what not to do as a manager or a CEO
  • Manage efficiently your team
  • Find ways to improve and grow the business
  • Make your business strategically sustainable
  • Develop fast your business
Requirements
  • Basic knowledge of economics
Description

What is the aim of this course?

It’s not easy to transition first from an efficient specialist to a manager and later on to an outstanding CEO. What made you a great specialist quite often is a problem at a manager level. You have to totally switch the way you work and on what you concentrate. The same goes for your transition from manager to CEO. Being a CEO is not just managing a bigger team or more senior team. If you want to be successful you have to fully redefine your role, unlearn some things and learn new skills.

Most of the people have problems with those sort of transitions. If all you have is a hammer, everything looks like a nail. This old saying is unfortunately very true when you move to managerial positions. You tend to continue doing things that made you successful but what I got you here won’t get you there.

This course will help you redefine your role and transition from a specialist to a manager and later on to a CEO. I will provide you clear guidelines what and how to do in order to be efficient and effective manager as well as CEO. In this course you will learn 5 things

  1. How to be an efficient and effective manager

  2. How to be an efficient and effective CEO

  3. How to understand the business from the position of a CEO

  4. How to improve the business as a CEO

  5. How to make your business strategically sustainable

The course is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B and services sector that I worked for. On many occasions I had to grow, coach and supervise manger, directors and CEOs.  On the basis of what you will find in this course I have trained in person over 100 consultants, business analysts and managers who now are CEOs, Board Members , Operational  Directors, COO, Investment Directors, Directors in Consulting Firms, etc. On top of that my courses on Udemy were already taken by more than 40 000 students.

I teach through cases and provide practical tips without too much beating around the bushes

 

Why I decided to create this course?

Transitioning form a specialist to a managerial position is extremely difficult. Still, most of your supervisors will not really provide you much support and guidance. That you may need. That’s why I have decided all the practical tips and rules of thumbs that I have learned over the last 14 years into this course. The course will provide you not only with interesting applicable tips but also a roadmap how to proceed once you become a manager or a CEO. The more difficult part is obviously the transition to CEO position regardless of the size of the firm / business. That’s why I will devote to this part more time and attention.  Thanks to this course, you will know what and how to do when you will be promoted to a manager or CEO position.

To sum it up, I believe that if you want to be a successful manager and CEO you should master techniques, rules and tips that I will show in this course. That is why. I highly recommend this course not only to young managers, entrepreneurs and future CEOs .

 

In what way will you benefit from this course?

The course is a practical, step by step guide loaded with tones of tips, tricks, hints that will significantly improve the speed with which you will develop as a manager and CEO. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

  • How to be an efficient and effective manager

  • How to be an efficient and effective CEO

  • How to understand the business from the position of a CEO

  • How to improve the business as a CEO

  • How to make your business strategically sustainable

You can also ask me any question either through the discussion field, messaging me directly or talking to me on the phone.

 

How the course is organized?

The course is divided currently in 5 sections and I will be adding new sections to address other important issues. Currently you will find the following sections:

  • Introduction. We begin with little intro into the course as well as some general info on management

  • How to be an efficient manager. In the second section I will discuss the main rules you have to follow to become a great manager. I assume that you have already master being an efficient specialist and now you have to transition to the new role of a manager.

  • How to be an efficient CEO. In this section I will discuss the main rules you have to follow to become a great CEO. This will be a short      introduction and I will provide you with some practical tips

  • How to understand the business as a CEO. In the 4th section I will discuss the ways in which you can try to understand the business that you have to manger and grow. I will also try to provide you with nice examples that will show you in practice how you can proceed.

  • How to improve the business as a CEO. In this section I will discuss how you can look for ways to improve your business in a structured and organized manner. Your role as a CEO is to pick things that the business will do and things that the business will not do.

I will be adding new sections and lectures in the coming months

 

You will be able also to download many additional resources

  • Examples of tools that you can use

  • Excels with analyses shown in the course

  • Presentation of slides show in the course

  • Links to additional presentations and movies

  • Links to books worth reading

 

At the end of my course, students will be able to…

  • Define what to do and what not to do as a manager or CEO

  • Manage efficiently your team

  • Find ways to improve and grow the business

  • Make your business strategically sustainable

  • Improve sales in Retail, FMCG, B2B service, B2C services

Who should take this course? Who should not?

  • Managers

  • Directors

  • CEO

  • Startup founders

  • Small and medium business owners

  • Management Consultants

Who this course is for:
  • Managers (future or current)
  • Directors
  • CEO
  • Startup founders
  • Small and medium business owners
  • Management Consultants
Course content
Expand all 101 lectures 04:50:59
+ Introduction
5 lectures 11:39

We begin with little intro into the course as well as some general info on production

Preview 02:22

In this lecture I will share some info on who am I and what is my experience

A little bit about me
01:47

In this lecture I will show you how the course will be organized and what you can expect in each and every section of the course

How the course is organized
01:57

Here I will go briefly through the individual productivity hacks

Overview of individual productivity hacks – Part 1
02:53

Here I will go briefly through the individual productivity hacks

Overview of individual productivity hacks – Part 2
02:40
+ How to be an efficient manager
16 lectures 51:22

In the second section I will discuss the main rules you have to follow to become a great manager. I assume that you have already master being an efficient specialist and now you have to transition to the new role of a manager.   

How to be a badass manager – Introduction
04:29

In this section I will show you how to 10x your team efficiency

Preview 01:34

Your work as a Project Manager is totally different then the work of a business analyst or consultant. A good project manager doesn’t work directly. He manages people and relations

Why manager should not work?
02:03

If you want to have an effective team  you should  know what you want and implement it. The first step is to create the profile of an ideal team member

Introduction to creating ideal team members
01:36

Consulting is a team work so you have to define what values you want your team to follow. This is crucial as it will be something that will be the bases for the team culture. In this lecture I will show my values that provide good ground for managing properly the consulting project

Values
05:12

As we discuss previously you want to turn inexperienced graduates into seasoned consultants. This gives you greater chances of success during the project. Therefore, you have to define the profile of an ideal consultant and set your team member on the course to achieve this level. In this lecture I will also show you the profile I have defined for an ideal team member

Profile of the team member
02:55

If you want the team to work as one efficient body you have to facilitate the communication between them. This means especially that you should set standards, create templates and modules so that you create similar end-products 

Structure for cooperation – Set and use the same standards, templates and ready
00:59

You have to make your team constantly improve to get self improving machine for work. In this lecture we will discuss it how to achieve it.

Why team members have to constantly improve
01:43

In this lecture I will show you how you can teach your team members efficiently

How to teach your team members
04:09

Once you have set the rules and standards it’s time to make sure that the team works efficiently. In the next lectures I will talk about few concepts that are very useful in  managing a team. I will also give you an example from managing a team during a consulting project 

Introduction to managing the team efficiently
01:07

One of the biggest problem for efficiency is the so called Parkinson’s Law – Work expand so as to fill the time available for its completion. People when asked to evaluate the time certain things will take build in buffers. One of the ways to deal with it is the so called Critical chain. Here I will show you what it is

Critical Chain
03:16

In this lecture the tools and ways in which you should manage your team. I will also show you how your daily schedule should look like

How to manage your team – example from managing a consulting project
04:59

Here I will show you an example of managing a tema in practice. I will use a team of project managers for this example

Managing the team in practice
06:07

One of the biggest problem in team management is the problem with too narrow specialization and bottlenecks. In this lecture and the next one I will talk about way how to deal with them 

Introduction to identifying and dealing with bottlenecks in teams
02:38

Bottlenecks are one of the biggest threats in making faster meaningful work. In this lecture I will explain briefly what it is and how to find it. I will show you as well as practical examples

Removing bottlenecks
05:23

You have to use all the strengths of your team and at the same time find a way to capture it into something more tangible. That is why it is important to have a system to collect knowledge from your team 

Collect knowledge
03:12
+ How to be an efficient CEO
6 lectures 18:01

In      this section I will discuss the main rules you have to follow to become a      great CEO. This will be a short introduction and I will provide you with      some practical tips

How to be a badass CEO – Introduction
02:14

In this lecture I will show you what is the role of CEO and how does it differ from the role of a manager

Preview 01:42

The best way to explain what is you role is to show to concentrate on and what to avoid and this is what I will try to do in this lecture

What you should do and what you should not do as a badass CEO
03:45

The efficient CEO has own routines and habits. I will show you in this lecture what your day could look like to increase the chance of success

Typical day of a badass CEO
03:28

An effective CEO should have its own personal team. Your personal team will help you implement things you want to happen fast. They will also help you search for potential to improve the business

Preview 03:49

Just to finish off this section a few tips that will help you at your work as a badass CEO

Preview 03:03
+ How to understand the business as a badass CEO
22 lectures 01:02:24

In the 4th section I will discuss the ways in which you can try to understand the business that you have to manger and grow.  I will also try to provide you with nice examples that will show you in practice how you can proceed   

How to understand the business as a badass CEO – Introduction
01:24

Value chain helps you understand the connections between you and the rest of the firms to see where you create and loose value. Use the value chain to see the big picture happening in your industry. In this lecture I will show you how to use it   

Value Chain – Introduction
02:00

In this lecture I will show you an example of a value chain for FMCG business

Value Chain example – FMCG
01:39

In this lecture I will show you an example of a value chain for fitness card operator

Value Chain example – Fitness Club Operator
02:53

In this lecture we will discuss how you create value internally, what kind of processes and departments does it concerns

How you create value internally?
02:27

In this lecture we will discuss how you can use the value creation map and what kind of conclusions you can draw out of it

How you can use the value creation map?
02:01

Key Performance Indicators are extremely important to understand and manage a business. In this lecture I will show you how this is achieved. In the next lectures I will show You using an exmaple of a cinema company how to apply KPIs in practices

KPIs and main drivers – Introduction
02:52

In this case we will discuss KPIs for cinema business

KPIs and main drivers example – Cinema City
01:53

In this case we will discuss KPIs for FMCG business

KPIs and main drivers example – FMCG
01:52

One of the way to understand the business is to model it in Excel. You should use your personal team to model in Excel your business using main KPIs. Thanks to this you will know on what to concentrate

Business model in Excel – Introduction
01:33

Here I will show you the business model of a e-commerce

Example of business model in Excel – E-commerce
09:10

Here I will show you the business model of a Restaurant

Example of business model in Excel – Restaurant – Basic model
03:58

Here I will show you the business model of a Restaurant

Example of business model in Excel – Restaurant – Advanced model
01:07

Here I will show you the business model of a Restaurant

Example of business model in Excel – Restaurant – Chain
04:04

One of the tools to understand your business is to look at the organizational chart of your firm. I will show you what kind of things you can draw out of it.

Organizational Chart – Introduction
03:32

In this lecture we will have a look at an example of organizational chart from FMCG firm.

Organizational Chart – FMCG
03:29

In this lecture we will have a look at an example of organizational chart from consulting firm.

Organizational Chart – Consulting Firm
03:21

In this lecture we will discuss different ways in which you can try to see your business from the customer perspective / point of view

Customer Point of View Part 1
03:19

In this lecture we will discuss different ways in which you can try to see your business from the customer perspective / point of view

Customer Point of View Part 2
02:26

One of the way to understand your business and your industry is to compare yourself with competitors. I will discuss here how to do it

How to compare yourself with the competition – Introduction
02:02

You have to compare yourself to the competitors on many levels. One of them is metrics / KPIs. Here I will discuss what kind of KPIs you can use

Comparison metrics
02:04

Just to finish off this section a few tips that will help you understand your business

Other useful tips to understand the business
03:18
+ How to improve the business as a badass CEO
11 lectures 28:57

In this section I will discuss how you can look for ways to improve your business in a structured and organized manner. Your role as a CEO is to pick things that the business will do and things that the business will not do.   

How to improve the business as a badass CEO – Introduction
01:41

To find potential area for improvements you can use 7 sources. We will discuss them in this lecture

Mapping the areas for improvements – Introduction
01:12

In this lecture I will show you how to use value chain to find potential improvements in your business

Mapping the areas for improvements – Value Chain
01:51

In this lecture I will show you how to use value creation map to find potential improvements in your business

Mapping the areas for improvements – Value Creation Map
02:08

In this lecture I will show you how to use organization chart to find potential improvements in your business

Mapping the areas for improvements – Organizational Chart
02:35

In this lecture I will show you how to use information about competitors to find potential improvements in your business

Mapping the areas for improvements – Comparison metrics & Competitors
02:17

In this lecture I will show you how set priorities when it comes to potential improvements

How to set priorities for improvements?
04:29

In order to deliver fast improvements it is good to follow some rules. In this lecture we will discuss them briefly

How to deliver blitz improvements
04:38

There are plenty of tools & techniques that will help you achieve constant improvements. In this lecture we will discuss them briefly

Useful techniques for small improvements
02:28

You should also make your team and the whole firm be open to ways to 10x your results. This requires totally different approach than just looking form small improvements. In this lecture we will discuss them briefly

How to 10x results?
02:45

This funny thing called culture is actually very important if you want to constantly improve the firm. In this lecture I will show you why proper culture matters.

Why proper culture matters for improvements?
02:53
+ How to make your business strategically sustainable
40 lectures 01:57:44

In this section we will talk about what you have to do to make sure that your business will be viable and growing sustainably in the future as well

How to make your business strategically sustainable – Introduction
01:52

In the second section I will discuss the basic things you can do to improve its profitability without much of growth or expansion. This strategic direction is the best for people who are satisfied with the current size of their business   

Do what you but better – Overview
01:49

Next level in the improvement of your business is achieving the so called operational Excellence. I will discuss it briefly in this lecture. Later on I will discuss the case of low cost business operators that are the best examples of operational excellence

Operational Excellence – Introduction
02:31

In this section I will show you want drives the economics of low cost model. I will show you using the airlines examples how low cost carrier differ in comparison with regular players

Operational Excellence – Introduction to math for low cost models
03:35

In many cases you can get high end result from compounding effect in time or by getting small improvements in many areas. In this lecture I will explain the concept. The compounding effect is especially important with low cost carriers. You need a lot of small improvements to make the difference in costs. 

Operational Excellence – Compound effect
01:52

I will show you in this lecture where the difference in cost comes from using as an example the airlines espiecially data on the Raynair and Lufthansa

Operational Excellence – Raynair vs regular airline - math behind the model
03:27

Last way to boost your profits without scaling is to get rid of non-core assets. In this lecture we will discuss the general rules for identifying which assets should be sold

Sell non-core assets – Introduction
02:14

In the next 3 lectures I will show you how to sell non-core assets. We will use the case of cosmetics producer

Sell non-core assets – Cosmetics – Introduction
00:50

Here I will show you the solution to the previously introduced case

Sell non-core assets – Cosmetics – Solution for the Hotel
03:28

Here I will show you the solution to the previously introduced case

Sell non-core assets – Cosmetics – Solution for the Kindergarten
03:19

In this section I will show you different ways in which you can grow your business or your customers’ businesses in size. This strategic choice is perfect for those business that have a winning business model and a lot of room to grow. As always      there will be loads of case studies, practical knowledge how to do in  practice the necessary calculation in Excels

Expand – Overview
02:31

Another way to expand your business is to enter new markets for existing products. Here I will discuss the general framework and we will move on to cases

Enter new markets for existing products – Introduction
03:11

Creating an expansion strategy requires you to do a number of things. I will show you in this lecture how to approach this subject

Expansion strategy into other countries – Introduction
02:48

Let’s imagine that you were to create an expansion plan for expansion into new countries for a fashion brand. I will show you in this lecture how to approach this subject

Expansion strategy into other countries – Example
02:29

Let’s imagine that you were to create an expansion plan for expansion into new countries for a fashion brand. I will show you in this lecture how to approach this subject

Expansion strategy into other countries – Calculation in Excel
03:38

If you are not satisfied with your current scaling effect you can consider going up or down the value chain. We will discuss it also this option

Go up / down the value chain – Introduction
02:07

We will discuss here when it makes sense to expand up or down the value chain

Go up / down the value chain – When it makes sense
02:36

To show you how it can be done in practice we will discuss here the example of Benefit System from Poland that has expanded in many directions it main business of operating card giving you access to fitness clubs

Go up / down the value chain – Benefit System
02:53

Another example of successful implementation of this strategy is Zara. I will discuss it briefly in this lecture

Go up / down the value chain – Zara
03:21

In 4th section I will show you how you can protect your business by going into a niche. I will devote a lot of time to Blue Ocean Strategy and Low Cost Strategy – 2 very powerful strategic concepts that have been disrupting many markets   

Go niche – Overview
02:56

One of the ways to create a profitable niche is to apply the so called Blue Ocean. Here I will discuss the general framework for that

Blue Ocean – Introduction
03:54

For Blue Ocean very important is the concept of non-users that are pivotal for this strategy. Here I will discuss who do they have in mind and what type of users we have

Blue Ocean – Non Users
03:04

In Blue Ocean there are 4 action framework. We will discuss them in details in this lecture

4 frameworks
01:07

You can reach Blue Ocean by taking one of the six paths. You can look across. We will discuss them in details in this lecture

Blue Ocean Strategy – 6 paths to achieve it
04:42

In this lecture I will discuss how Blue Ocean was implemented by Starbucks

Blue Ocean – Starbucks
03:04

In this lecture I will discuss how Blue Ocean was implemented by Citizen M

Blue Ocean – Citizen M
03:25

In this lecture I will discuss how Blue Ocean was implemented by Zappos

Blue Ocean – Zappos
03:04

In 5th section I will show you how you can transform your business from your current vulnerable position into a better place with better margins and more room to grow.

Transform – Overview
04:34

We will discuss here how you can transform your business model by changing more than one elements

Change the business model – Introduction
02:13

I will use Netflix as an example to show you how you can transform by gradual change of your business model

Change the business model – Netflix – General
03:39

I will use Netflix as an example to show you how you can transform by gradual change of your business model

Change the business model – Netflix – Details, Part 1
03:57

I will use Netflix as an example to show you how you can transform by gradual change of your business model

Change the business model – Netflix – Details, Part 2
03:00

Changing the business models means that you are vulnerable. There are still some factors that may help your cause. We will discuss them in this part

Change the business model – What helps you to succeed
02:28

Here I will show you one of the 5 strategic direction you can take - Disrupt Yourself. Here you decide to look for ways to disrupt yourself before somebody else does it.  I will discuss ways in which you can do it and I will show you plenty of examples of successful execution of this strategy

Disrupt yourself – Overview
04:10

If you want to disrupt yourself fast you may consider buying your biggest threat. M&A is in some cases a useful tool in disruption

M&A potential competitors – Introduction
02:19

In this lecture I will discuss how Altassian was buying potential competitors to defend and develop even faster

M&A potential competitors – Altassian
03:21

In this lecture I will discuss how Adobe was buying potential competitors to defend and develop even faster

M&A potential competitors – Adobe
03:46

The last way to disrupt yourself is simply to copy your main competitors, preferably do what he is doing but better and faster

Copy competitors that may disrupt you – Introduction
02:43

In this lecture we will discuss when you have to copy your competitors

Copy competitors that may disrupt you – When you have to do it
01:57

In this lecture we will discuss how Lufthansa was efficiently using this tactic and what it meant for them and their competitors

Copy competitors that may disrupt you – Lufthansa
03:50
+ Conclusions
1 lecture 00:51

Here you will find suggested other courses that are worth taking along with special discounts for you. I hope you will enjoy the other courses as well. If you have any requests regarding new courses please let me know!.

Bonus Lecture
00:51