
Overcome the negative stereotype of sales and embrace its role as a positive, essential driver of business growth that helps meet client needs and solve problems.
Research your new company by studying its products, history, and evolving customer preferences, and talk to people at multiple levels to gain actionable insights before day one.
Offer free trials and take-home experiences to let customers try the product and see tangible benefits. Support with case studies and testimonials to build confidence in the product.
Create 2-3 focus groups to test your sales presentation, videotape sessions, and collect real-time feedback from diverse customers to refine your pitch.
Develop empathy as the number one key to successful selling by seeing clients’ challenges from their perspective, asking smart questions, listening, and tailoring your presentation to their needs.
Be a confident evangelist for your product, believing it 100% and presenting it as the best value in its class. If you doubt it, customers will sense it.
Explore how 90% of our communication happens inside our own heads and learn to translate inner dialogue into clear, precise business messages that others understand.
Be a trends forecaster to stand out in a sales job interview by outlining future opportunities and risks on the horizon, showing how insights benefit the company.
Learn to conquer hard goals in your first 90 days in a new sales job by breaking them into three smallest daily steps and gradually increasing effort.
Everyone in business is in sales. I mean everyone. If you’re in marketing, you’re in sales. If you’re in production or distribution, yes, you’re in sales. If your job is in product development, you need to pitch what you’ve come up with to somebody who can make your idea a reality. And If you’re an entrepreneur, you’re really in sales, no matter what your new company is about. You’re selling investors, people you want to hire, the media and of course customers. Without sales, you have a hobby, not a business. In fact, Dan Pink the author of "To Sell is Human. The Surprising Truth about Moving Others" says that 40% of our time in business involves selling.
The first three months of a new sales position is critical to your success. This is a time when you will immerse yourself in the products and services that you are offering to customers. You will learn what customers really, really want--and what they are not interested in. You will gain insight into the unspoken needs of your customers, things like status, prestige, and power.
Mentors and colleagues in a new company can certainly help you get off to an outrageously good start. But there are no guarantees that you'll find one. Even without them, this program will support you in getting a jump star on the competition in the world of sales.
So please stay with us to learn how to be really successful in your first 90 days of a new sales job.