Public Relations: How to Be a Government/PIO Spokesperson
4.2 (49 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,626 students enrolled

Public Relations: How to Be a Government/PIO Spokesperson

Public Relations: You can communicate the messages of your agency to the media. Master every media encounter.
4.2 (49 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,626 students enrolled
Created by TJ Walker
Last updated 5/2020
English
English [Auto-generated]
Current price: $119.99 Original price: $199.99 Discount: 40% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 5 articles
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Represent a Government Agency or division in front of the media
  • Serve as a media spokesperson for a government agency
  • Handle a press conference
  • Speak in sound bites
Requirements
  • You will need to record yourself on video using a cell phone, tablet or webcam
Description

Public Relations. Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

How to be a Government Spokesperson

In this "How to be a Government Spokesperson" Public Relations course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.

This course will teach you four main skills:

1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.

2. How to shape a three-part, thirty second media message for each interview.

3. How to answer reporters' questions in a strategic, focused manner.

4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.

You will learn the fundamentals of how to be a Public Relations spokesperson by the end of this course.

TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.

Enroll in this Public Relations course today.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

"5 Stars! Thank you for a very well organized course. It will be easy to find the points or topics I might want to read or see again as a refresher. You have very practical tips along with good explanations for the how-to's." Udemy student Paula Wethington

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who this course is for:
  • Government officails, press spokespersons, and public information officers
Course content
Expand all 74 lectures 11:10:15
+ To Be Believable and Credible, You Must Look Believable On TV
15 lectures 29:31
Please Introduce Yourself
00:09
How to Apply Makeup for TV Interviews
04:00
How to Smile for TV Interviews
02:40
Assignment: Testing Your Communication To Make Sure It Work
01:08

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new


Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Exciting New Update to this Course
01:28
How to Use Your Eyes During a TV Interview
02:29
How to Move Your Head for Video Interviews
02:05
How to Move Your Body for TV Interviews
01:44
How to Sit in Your Chair for TV Interviews
01:12
How to Stand for TV Interviews
01:07
How to Dress for TV Interviews
02:51
Video Record and See Your Improvement
01:02
+ Creating a Winning Message
12 lectures 19:48
Message
02:57
How to Frame a Media Message
02:08
A Media Message Answers all Basic Questions
01:12
Media Messages Must be Interesting to Reporters
01:36
Media Messages Must Resonate with Media Audience
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number of Media Messages
01:42
Media Messages using a Venn Diagram
01:51
Have a Positive Media Message
01:06
Add Quantifiable Results to Your Media Message
00:47
What Problem are you solving, Media Message
01:02
Assignment - Create your own Media Message
02:21
+ Answering Questions in a media Interview
12 lectures 24:36
How to Answer Questions in a Media Interview Overview
01:47
Answering Questions
02:17
Answer One Question at a Time
01:55
Keep Your Eyes on Your Message Points
01:39
Do Not Repeat Negative Words from a Reporter
01:03
Tell Reporters 'I Don't Know'
02:38
Always Be Moving toward Your Message Points
00:56
Give Brief Answers to Tough Questions
01:41
Aim for All Three Messages In Every Answer
04:02
Re-Write the Reporter's Questions in Media Interviews
03:30
Don't Add One more thing at the End of the Interview
01:39
Don't try to Control the Interview
01:29
+ Speaking in Sound Bites
18 lectures 26:02
What is a Sound Bite Overview
03:20
Sound Bites Bold Action Words
00:49
Sound Bites Reporters Love Cliches
01:40
Sound Bites Emotion
00:51
Sound Bites Give Specific Examples
00:37
Sound Bites Absolutes
00:42
Sound Bites Attacks
02:02
Sound Bite Tools Humor
01:15
Sound Bite Tools Rhetorical Questions
00:35
Sound Bite Tools Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
Reflections on Sound Bites
01:21
The 5 Outcomes of Every Media Interview
02:33
Udemy Sound Bite Homework
00:50
Sound Bite Practice
01:14
Video Homework
02:21
Final Interview Practice
01:39
+ Housekeeping Matters
7 lectures 14:18
7 Steps For Getting the Most Out of this Course
00:48
Before We Start, Here is the #1 Tip to Improving Your Communication Skills
00:59
Your Questions Will Be Answered Here, In Video
01:25
$10,000 Guarantee This Course Will Make You a Better Communicator
02:02
If You Like to Learn by Reading
01:09
Bonus Update - You Should Get on the TikTok App Now
05:03
+ Conclusion
2 lectures 03:30
Conclusion
02:09
Time to Give TJ a Piece of Your Mind
01:21
+ Bonus Reading
7 lectures 03:48
Media Training A to Z
199 pages
Media Training Success
34 pages
1001 Ways to Wow the Media
72 pages
Secret to Foolproof Presentations
208 pages
Public Speaking Success
31 pages
Here Is How You Can Get your Certificate of Completion for this Course
03:12
Final Bonus Lecture: Huge Discounts on Other TJ Communications Courses
00:35