How To Be A Data-Driven Digital Marketer (Google Analytics)
3.7 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,467 students enrolled

How To Be A Data-Driven Digital Marketer (Google Analytics)

Use Web Analytics (Google Analytics) to Drive Marketing Strategy and Understand Real Campaign Results
3.7 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,467 students enrolled
Created by Elizabeth Tran
Last updated 4/2018
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to apply web data to all digital marketing strategies (Google Analytics)
  • Adapt storytelling with web analytics for digital marketing campaigns
  • Apply data analytics best practices to digital marketing
  • Understand the caveats and risks to web analytics (Google Analytics)
Requirements
  • Familiar with digital / web marketing methods and initiatives
  • Aware of digital web analytics (Google Analytics)
Description

For all digital marketers out there. You are the voice of the consumer, so let's be more efficient and do your own data analysis and understand your consumers on a deeper level. Apply your creativity to digital marketing with more accuracy and purposeful intent. There is a lot to review, but with this course, I give you enough resources and information to get you becoming more independent with web data. I'll show you how to look at web data for each of your digital marketing initiatives from the list below:

  • Email Marketing Strategy
  • Pay-Per-Click / Display Marketing (PPC) Strategy
  • SEO/SEM Analysis
  • Social Media + Content Analytics
  • Affiliate/Influencer Marketing Strategy

Then, I provide best analytics practices at a high-level on how to tie everything together into one story for powerful storytelling. It's all about how you approach the data - as long as you understand the risk and the application, you'll be successful in your marketing campaigns. Examples are given with real numbers in Google Analytics and other dashboards I've picked out to showcase the marketing analysis process.

BONUS FEATURE: Unlimited Q/A access for any specific needs and I can help walk you through your individual campaigns on how to improve your analysis and marketing strategy. By linking up with this course, I'll share updates of new content about all things analysis - and keep you in the know of tips + tricks to better your marketing performance.

See you in class!! - Elizabeth 

Who this course is for:
  • Any digital marketer with a desire to apply web data to optimize their strategies
  • Anyone who wants to understand web analytics for campaigns, ecommerce, and more
  • Anyone interested in learning how to differentiate all the digital marketing initiatives in the web data
Course content
Expand all 11 lectures 52:56
+ Introduction to Web Data Analytics
1 lecture 04:39

Understand the different data types that web analytics can be - also applicable to all types of data analytics

Preview 04:39
+ Individual Digital Marketing Strategies with Web Data Application
6 lectures 34:58

Basic web analytics introduction to approach the upcoming videos for each digital marketing strategy. 

Preview 01:33

Overview of email marketing strategy and key metrics to refer to - as well as real web data samples and exercise questions.

Email Marketing Strategy
09:32

Overview of Pay-Per-Click and Display marketing with data application. Real web data sample in Google Analytics and exercise questions.

Pay-Per-Click and Display Marketing Strategy (PPC)
07:01

Review Search Engine Optimization analysis on how to choose keywords and evaluate within Google Analytics. 

SEO & SEM Strategy
07:10

Understand analytics process to review social media marketing data for better digital marketing strategy

Social Media Marketing Strategy
05:16

How to attribute to traffic for affiliates & influencers - similar strategy as understanding marketing channels amongst each other

Affiliate & Influencer Marketing Strategy
04:26
+ Best Digital Marketing & Web Analytics Practices
4 lectures 13:19

In addition to web analytics, there is more data sets you can use to complete your storytelling and understand your consumer market on a deeper level.

Preview 04:31

Data is not a free-for-all. Use it wisely and you'll get far with data analytics.

Best Practices for Web Data Application on Digital Marketing
02:28

Data is siloed - but here's a way to bring all of your data points together - think of the consumer journey as a whole!

Data Storytelling: How to Tell an Effective Story for Digital Marketing Cycle
05:32

Thank you for taking the digital marketing analytics course for beginners! 

Closing
00:48