Your Social Media Toolbox: Schedule, Autofollow & Automate
4.1 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,672 students enrolled

Your Social Media Toolbox: Schedule, Autofollow & Automate

Save time with social media tools to Automate & Schedule content, Followers, time Facebook Twitter Google Plus LinkedIn
4.1 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,672 students enrolled
Created by Laurel Papworth
Last updated 6/2017
English [Auto]
Price: $199.99
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 4 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Consider Best Times to Be On Social Media
  • Investigate Facebook Insights To Find When To Schedule
  • Learn to Schedule Facebook and Twitter Natively
  • Evaluate 3rd Party Apps to Schedule Google Plus, LinkedIn
  • Learn to Bulk Upload Many Status Updates to Facebook, Twitter, Google Plus
  • Learn to Automate from your Blog and other websites e.g Buzzfeed, Upworthy, News directly to your Social Media sites.
  • Experienced Advanced Social Media Usage OR VERY CONFIDENT
  • Introductory Understanding of Computers, Tablets and Browsers
  • Preferably Have at Least ONE Social Media Account Already

This is a Corporate course for Business, Government and Not for Profits: Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation - Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. Includes an advanced spreadsheet conversation calendar lecture. Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Recommended for experienced social media practitioners within organisations, Corporate Government, Not for Profits and small business.

This course uses many free (e.g. IFTT) freemium (Hootsuite) and low monthly fee tools (meetedgar). We do NOT look at the $40,000 a month tools (use your account manager to give you free training if you are paying that much!). Please do not buy ALL the tools mentioned here - investigate a few and use a mix of free to $25 a month, ones.

Facebook recently (May 2015) changed the API (the way tools talk to Facebook) and removed access to posting to groups you are NOT an admin of. I am investigating other solutions, but at the moment NO tool has access to automate posting to a group where you are a member, not an Admin.

Thank you John! "Just working through your social media automation Udemy course. Been meaning to complete it for ages! Nothing else like it." (from Twitter)

Who this course is for:
  • You Are Working For Organisations Such As Corporate, Gov, Not For Profit and Have To Post Regularly to Social Media Sites
  • Small Business Owner Wanting to Reduce Time Online
  • Facebook, Twitter, Google Plus and LinkedIn Admins Looking for Tools
  • Students and Journalists Seeking to Improve Knowledge of Social Media
  • Corporate, Government and Not For Profit Evaluating Resources in Social Media
Course content
Expand all 20 lectures 02:04:36
+ Course Introduction & Promo
2 lectures 05:07

Hello and welcome to the Automating Social Media course. In this lecture I go through the 3 main types of social media, who should do the course, and a little bit about me and my online community management background. See you inside!

Preview 03:20
+ TIME: Scheduling Social Media Updates
8 lectures 51:17

What time of day should you Facebook? What day of the week should you tweet? We examine both general studies and also specific tools for your community to check scheduling engagement strategies.

Preview 07:30

Both Facebook & Twitter have a scheduling tool built in - learn where it is and how to use it.

Preview 09:38

Investigating Hootsuite, SproutSocial and Bufferapp to evaluate best "one update, many social media platforms" tools.

Scheduling ALL Social Media Sites At Once

Create similar updates then schedule random tweets and updates to go out Facebook Twitter etc in different categories such as Funny, Inspirational, Tips, Questions, Events, blog posts and so on.

Preview 07:23

Here is a scheduling tool whereby you can set the date and time to up to 350 status updates for multiple social media sites.

Upload 100's (Bulk) Status Updates to Facebook, Twitter, Google+ for Year

Optional: A little more indepth on the spreadsheet for bulk uploading of tweets/status updates also editing/changing scheduled updates.

ADVANCED: More on Bulk Upload Spreadsheet/Scheduling

Queue up your updates for Facebook, Twitter, Google Plus and let the software choose the optimal time to publish them! Go to 7:52 to check how to add extensions.

Let The Software Schedule the Time!
Extensions for Scheduling social media updates
+ CONTENT: Automating Content Distribution on Social Media
4 lectures 33:59

Why not automate the Title and Link of every article and blog post you put up on your website go to Twitter, Facebook, Google Plus, LinkedIn and so on?

NOTE: If you can't find the "Sharing" plugin/setting/extension on your Content Management System (CMS e.g. Wordpress), please use the next lecture for a secondary way to automate blog->social media.

From Your Blog/Website to Twitter, Facebook, Google Plus, LinkedIn etc

Create Many Social Updates from Many RSS Feed Entries to go to Many Social Media Sites - Facebook, Twitter, Google Plus, LinkedIn etc.

RSS Extensions for Browsers

The RSS Subscription Extension for Google Chrome is

Safari try RSS Menu

or FeedButton


Internet Explorer 9 (instructions)

Preview 08:33

Have your social media dashboard regularly recycle your most popular top tips and articles as evergreen content. Automagically!

Preview 10:36

How to take an RSS feed from another website and have your website auto-post that article, extract, video and/or text. Autoblogging with Wordpress.

ADVANCED: AutoBlogging
+ CLIENTS: Automate Growing Your Database of Followers ETC
2 lectures 16:22

How to find people who have not tweeted for a while or who do not follow you back and easily unfollow them en masse...

Twitter: Unfollow Based on Lack of Interaction

How to find Twitter users by location and subject and automate following them... e.g. London/Health or SanFran/startups

Preview 05:51
+ General Automation
1 lecture 13:29

Using tools to automate Facebook group comments to a spreadsheet or "if snowing, post a photo of skiiing" type updates.

Everything Else
+ Course WrapUp
1 lecture 02:58

How are you using the tools? Which ones work for you? Native scheduling vs apps? Twitter automation (following, unfollowing). What automation tools would you like to see added? What course should I teach next - social media measurement, or 5 steps of a social media campaign, setting up a monitoring station, or 8 ways to deal with trolls online? You choose!

How Did It Work For You? What Next...?
+ POST: Student Q and A
1 lecture 00:29
AYUSH: Automating RSS to Facebook Group (NOT an Admin)
+ BONUS LECTURE: Extra Courses!
1 lecture 00:52

Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on. 

EXTRA COURSES! & Hiring Laurel Papworth