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Keep shoppingHow to Authentically Brand Yourself as a Coach or Consultant
346 students
How to Authentically Brand Yourself as a Coach or Consultant
Set Yourself Apart and Attract Your Ideal Clients with a Unique and Memorable Brand that Authentically Represents You
Created byDebbie LaChusa
Last updated 5/2022
English
What you'll learn
- Why it's so important to Brand yourself as a Coach or Consultant
- What Branding is, and what it is NOT (there are a lot of misperceptions when it comes to branding)
- 6 Simple Exercises you can do to uncover your Authentic Brand
- How to create a Personalized Brand Blueprint you can use to Create a Branded Business Name
- The Pros and Cons of using your Given Name vs. Creating a Branded Business Name
- Techniques to help you come up with a creative Brand Name for your Coaching or Consulting Business
- How to research potential Brand Names so you can be sure no one is already using the Brand Name you want to use
- How to implement your new Brand across every touchpoint of your Coaching or Consulting Business
- How to protect your Brand Name so no one else can use it
Explore related topics
Course content
8 sections • 28 lectures • 2h 37m total length
Requirements
- The desire to set yourself apart from everyone else who does what you do with an Authentic and Memorable Brand
- A basic foundation in marketing would be helpful, but is not absolutely necessary
Description
Are you a Coach, Consultant, or other service professional who makes a living selling your expertise?
Or, maybe you're an aspiring Coach or Consultant just getting ready to start your business.
Either way, one of the best ways to make sure you succeed in your Coaching or Consulting business is to set yourself apart with a unique, compelling, and memorable Brand.
A Brand that...
Authentically represents WHO you are and WHAT you do for your clients
Resonates with your Ideal Clients so they're naturally attracted to you
Sets you apart from everyone else who does what you do
Communicates what's unique and special about you and your services
When you take the time to create an Authentic Brand that uniquely represents you and the work you do for your clients, you no longer blend in with the crowd.
Your business stands out.
Your marketing stands out.
YOU stand out!
If you're worried that you can't brand yourself because you're not trained in marketing, please set those fears aside.
In this course, I'm going to...
Walk you step-by-step, through a simple process that will help you uncover what's unique and special about you and your Coaching or Consulting services.
Help you approach the Branding process from a variety of different perspectives, so whether you're a left-brained thinker or a right-brained creative, you'll be able to create a Brand that Authentically represents you and your Coaching or Consulting services.
Help you create a Brand Blueprint to guide you in brainstorming potential business brand names.
Teach you 3 different Brainstorming Techniques that I've used, and taught for years, to help get your creative juices flowing so you can come up with the perfect Brand Name for your business.
Bring Coach and Consultant Branding to life with actual examples of how other Coaches and Consultants are branding themselves.
Teach you something often left out of Branding courses and conversations... and that is how to research potential brand names to make sure no one else is using them BEFORE you invest time and money branding yourself.
How to protect your brand name once you have it, so you can make sure no other coach or consultant in your industry can come along and start using it. And trust me, it happens! I want to make sure it doesn't happen to you, and if by chance it does (it's happened to me multiple times in my 20+ years in business), you'll know exactly what to do to protect your brand.
How to implement your brand across every touchpoint of your Coaching or Consulting business so you can avoid what I call "Gift Wrap Branding" (which is NOT an effective way to brand yourself).
So....
If you’re tired of having to work so hard to stand out, get attention and get clients, this course is for you
If you see other Coaches or Consultants with great brand names and you’ve always wished you had one too, now is your chance
If you’ve ever been confused by exactly what branding is, or how to brand yourself effectively, this course will answer all of your questions and walk you, step-by-step, through the process of creating your very own Memorable and Authentic Brand
Even if you don't want to create a Branded Business Name, and you just want to do business using your own Given Name, you still need to Brand Yourself Authentically.
In this course you'll learn how to Brand Yourself Authentically, whether you decide to use your own name or create a branded business name.
I encourage you to watch the Free Preview Videos so you can get a sense of my teaching style and what you'll learn in this course. And if it resonates with you, I look forward to seeing you in class!
Who this course is for:
- Independent Coaches, Consultants, and other Service Professionals who make a living selling their expertise or serving clients with their expertise