How to Increase Visibility and Attract Design Clients
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How to Increase Visibility and Attract Design Clients

Get started BUILDING your BRAND beyond the visuals!
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled
Created by Tarsha McCrae
Last updated 9/2018
English
English [Auto]
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 1 article
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Find Your Niche and Attract Paying Clients with Quality Content
  • Create Cohesive Branding Design Strategies
  • Learn About Marketing Funnels to Promote Your Brand
Requirements
  • Be able to view expert content modules and review supplemental materials via computer or mobile.
Description

This course is for you if you’ve struggled to find your first or your next client.  We’re breaking down branding basics to fight the client drought.  So we’re talking building your niche, knowing your audience, developing quality content and attracting clients.

Here are a few commonly asked questions when it comes to this topic:

How do I really get to know what my ideal tribe will want from me?

To get to know your audience you need to ask them what they want.  If you don’t have an audience, create polls in FB groups that match your ideal client.  For more tips, check out the valuable content inside THIS course.

Is branding basically my logo and website?

Nope, not at all.  It’s time to go beyond the pretty website and logo.  How will you drive traffic to your site?  How will you get potential clients into your sales funnel?  You may be thinking a blog which is fine.  Can your blog be successful? Yes   Will it be successful? Probably not.  Again, if you have mediocre content and not actively promoting (i.e. influencers) you will be writing to yourself for a while.

How do I make my content visually appealing?

Well with amazing photography of course.  People love pretty photos!  Make sure that eye-catching content includes photos of you as well.  Remember people are getting to know you and decide if they want to work with you.  They can’t relate to just things.  If you can afford it, schedule a photo branding session.  For cheaper options, check your networks to see if there are any decent photographers looking to grow their portfolio.  Take progress photos from past jobs, staged photos, your own home or help a friend in decorating need in exchange for photos and reviews.

More tidbits are in the lectures...

Who this course is for:
  • For any creative designer struggling to get clients on a regular basis. No appointments = No money
Course content
Expand all 5 lectures 02:28:52
+ Introduction
1 lecture 02:28

This course is for you if you’ve struggled to find your first or your next client.  We’re breaking down branding basics to fight the client drought.  So we’re talking building your niche, knowing your audience, developing quality content and attracting clients.

Here are a few commonly asked questions when it comes to this topic:

How do I really get to know what my ideal tribe will want from me?

To get to know your audience you need to ask them what they want.  If you don’t have an audience, create polls in FB groups that match your ideal client.  For more tips, check out the valuable content inside THIS course.

Is branding basically my logo and website?

Nope, not at all.  It’s time to go beyond the pretty website and logo.  How will you drive traffic to your site?  How will you get potential clients into your sales funnel?  You may be thinking a blog which is fine.  Can your blog be successful? Yes   Will it be successful? Probably not.  Again, if you have mediocre content and not actively promoting (i.e. influencers) you will be writing to yourself for a while.

How do I make my content visually appealing?

Well with amazing photography of course.  People love pretty photos!  Make sure that eye-catching content includes photos of you as well.  Remember people are getting to know you and decide if they want to work with you.  They can’t relate to just things.  If you can afford it, schedule a photo branding session.  For cheaper options, check your networks to see if there are any decent photographers looking to grow their portfolio.  Take progress photos from past jobs, staged photos, your own home or help a friend in decorating need in exchange for photos and reviews.

More tidbits are in the lectures...

Preview 02:28
+ Marketing and Promoting Your Brand
3 lectures 02:26:00

Speaker: Maya Elious, mayaelious.com

  • Easy-to-implement strategies to get your branding right the first time

  • How to connect with your audience and develop a message that resonates

  • Proven strategies for creatives to increase visibility and attract clients

Preview 17:44

Speaker: Danait Berhe, Designs by Danait

  • Grasp the key elements needed for your branding before you start on any visuals

  • Nurture a brand that speaks to your ideal client

  • ​Stay consistent as your brand grows and changes

Creating Cohesive Branding Design Strategies
01:00:15

Speaker: Nick May, The Chaise Lounge/Walls by Design

  • An overview of marketing principles for creatives

  • Understand the top 5 things designers do wrong in their marketing strategy and how to overcome them

Fulfilling Your Marketing Funnel in Three Months
01:08:01
+ That's a Wrap
1 lecture 00:23

This concludes our branding portion of the Creative Pursuit School modules.  Be sure to check out our other modules for creative entrepreneurs on Udemy.

Bonus Lecture: Putting Into Practice
00:23