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30-Day Money-Back Guarantee
Marketing Social Media Marketing Facebook Marketing

How To Analyze Your Market With Facebook Audience Insights

Harness the power of one of the most powerful analytical tools to analyze your audience
Rating: 4.2 out of 54.2 (248 ratings)
20,590 students
Created by Sandor Kiss, Patrick Dermak
Last updated 10/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to research your target audience using Facebook Audience Insights in less than 20 minutes
  • How to extract demographic and behavioral data about your market, fans, website visitors, email subscribers and customers
  • Gain valuable insights about any audience on Facebook (e.g. age & gender, location, education, household income, interests, spending methods, etc...)
  • How to run more efficient Facebook campaigns
  • How to analyze key demographic data and take your marketing to the next level
  • 6 secret tricks to make more sense of your data
  • One trick to find high-performing sharable content with Facebook Insights
  • How to deploy a strong social media strategy
  • How to find new paying customers with just a few clicks
  • Preparing for mobile campaigns
  • ... and much more!

Requirements

  • Following the step-by-step instructions
  • Computer with Internet access
  • Facebook account

Description

Business Marketer’s Guide to Facebook Audience Insights

Learn how to use Facebook Audience Insights, one of the most powerful analytical tools out there. You’ll know how to analyze audience data so you can improve your marketing and focus on the people that are relevant to your business.

Whether you’re an advertiser that wants to target ads more effectively or a business owner that wants to learn more about your market, this course will bring you the insight you need.

Harness the Power to Analyze Your Audience

  • Build Stronger Buyer Personas and Target Your Marketing
  • Create More Compelling Content that Your Audience Wants
  • Evaluate Behavioral and Graphical Data for a Highly Segmented Audience
  • Research Your Market and Learn More About Your Fans


Run Profitable Paid Traffic Campaigns and Generate More Revenue

Facebook Audience Insights is the best tool to reach the right people, that is, the relevant audience to your product or service. Don’t waste time or money by trying to reach a broad audience without knowing anything about them. The key is targeted marketing.

This free tool will provide you with specific information about your market, from age and gender to household size and purchase behavior. Know your website visitors, fans, and email subscribers so you can market to them effectively. Then, you can turn them into customers.

Contents and Overview

The course will start with showing where Facebook pulls its data from so you can see how all this detailed, personal information is attained. Then you’ll learn the basics of the tool and how to research and analyze your market.

You’ll uncover six ways to make sense of your data so you can adjust your strategy based on your analysis. Finding shareable content that your fans love can be difficult, but you’ll see just how Facebook Audience Insights can help. You’ll also discover ways to identify new paying customers so you can increase your revenue.

Next you’ll find out how you can use the tool to develop a solid social media strategy. With this ability, you’ll gain more and more fans, who can transform into customers.

The course will wrap up by teaching you about mobile campaigns so you can determine if they are relevant to your market. If they are, you’ll know how to use them. And finally you’ll learn about bidding models so you can utilize Facebook Audience Insights to help you determine the right one to use.

Don’t let this powerful tool lie under your radar. Take advantage of this free offering to get close to your audience and grow your business.

Who this course is for:

  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business

Course content

3 sections • 17 lectures • 38m total length

  • Preview01:40
  • Preview01:11
  • Preview01:34
  • Preview01:00

  • Preview01:12
  • Preview05:31
  • How To Research Your Market
    07:01
  • How To Analyze Your Fans And Custom Audiences
    02:13

  • 6 Ways To Make Sense Of Data
    00:21
  • Hack #1 - One Trick To Find Sharable Content
    03:08
  • Hack #2 - How To Find Paying Customers
    02:43
  • Hack #3 - How To Determine The Income Level Of Your Audience
    02:46
  • Hack #4 - Developing A Strong Social Media Strategy With Audience Insights
    01:14
  • Hack #5 - Getting Ready For Mobile Campaigns
    01:19
  • Hack #6 - Determine Your Bidding Model Easily
    01:58
  • Congratualations!
    00:38
  • Bonus Lecture: Get Any of Sandor's Course for Up to 95% OFF!
    03:03

Instructors

Sandor Kiss
Teaching 600,000+ Students, Performance Marketer
Sandor Kiss
  • 4.2 Instructor Rating
  • 25,981 Reviews
  • 633,832 Students
  • 131 Courses

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 600,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Patrick Dermak
Entrepreneur, Performance Marketer & Coach
Patrick Dermak
  • 4.0 Instructor Rating
  • 8,684 Reviews
  • 267,310 Students
  • 33 Courses

Patrick started off his career as a concert pianist. At the age of fourteen, he got accepted into the University of Music and Dramatic Arts Mozarteum, Salzburg. Two years later, he made his debut at the Berlin Philharmonic Hall with Tschaikowsky’s first Piano Concerto. Ever since, he has been a welcomed guest at the most prestigious concert halls in Europe.

After graduating from hHigh sSchool, it was time for a radical change. Patrick shifted gears and followed another passion by studying Law at the University of Augsburg.

After gathering work experience at top law firms such as Freshfields Bruckhaus Deringer, Deloitte, Baker & McKenzie, and the German Ministry of Justice, Patrick booked a plane ticket to Silicon Valley to pursue a Master’s Degree in Intellectual Property Law at the University of Santa Clara School of Law.

Amidst the headquarters of Apple, Microsoft, and Google, Patrick met plenty of entrepreneurs, software engineers, and startup founders who inspired him to start his own company at the age of 23.

He is the co-founder of Adbaker, a Facebook & Instagram Advertising agency based in Cologne. Adbaker has been the fastest- growing Facebook marketing agency in all German-speaking countries since 2018. He has also founded Adbaker IQ with one of Germany's largest private equity companies, which aims to build, grow, and finance eCommerce and technology companies.

His flagship product,“Facebook University,” is the #1 bestselling training series on Facebook Marketing worldwide, with almost 200,000 students from 168 countries on Udemy alone.

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