How to advertise on Facebook using a paid advertisement

In this course I will be teaching you how to advertise a website link on your Facebook page using a paid advertisement. I will be explaining how to do this using a desktop computer running Mac OS and an internet browser. Facebook advertising requires a lot of experimentation. You will probably not get it right on the first try. Different ads perform differently to different people on different days. I’ve been advertising YouTube videos for years, so I’ve got that dialed in pretty well and am getting a good click though rate and cost per click. Some people do split testing, also known as A/B testing, to see what works and what doesn’t. You post an ad, then you post another ad that’s the same, but just one thing changed. A different headline for example, or advertised to two different groups of people. One could target the US and the other could target the UK. Just to see where in the world would give you the best results. The only way to know what works best for you is to try a bunch of different things and find out what performs the best. Thank you for considering taking my course.