How The Online Advertising Industry Works
3.4 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
72 students enrolled

How The Online Advertising Industry Works

Your comprehensive guide to the online advertising industry
3.4 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
72 students enrolled
Created by Michael Peggs
Last updated 9/2013
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • To learn about the Online Advertising Industry
  • Better understand Google's Ad Sense, Ad Exchange & AdMob
Requirements
  • Interest in making money online
Description

Website Owners, App Developers & Video/Games Producers - Overwhelmed with all the ways to make money online? When it comes to online advertising there's banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising.

You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we'll dive into your business model and figure out what are the right moves for YOU.

In this course we will cover:

  1. Introduction to Online Advertising
  2. Ad Networks and AdSense
  3. Ad Exchanges and the Google Ad Exchange
  4. Mobile Web and App
  5. Optimizing the Performance of Your Ads
  6. Choosing the right advertising partner for YOUR business

As a BONUS, we'll also dive into ad serving and explore:

  • What is ad serving?
  • How does ad serving work and do I need an ad server?
  • What is the best ad server for me?

Take this course and discover all the ways to make money online today!

Who this course is for:
  • Everyone and anyone
Course content
Expand all 19 lectures 57:43
+ Introduction to Ad Networks
4 lectures 15:53
Ad Networks 101
05:07
Introduction to AdSense
05:20
Getting Started with AdSense
02:53
Optimizing AdSense
02:33
+ Introduction to Ad Exchanges
2 lectures 09:15
Ad Exchanges 101
04:39
Introduction to the Google Ad Exchange
04:36
+ The Mobile Opportunity
3 lectures 07:12
Introduction to Mobile
01:45
Mobile Web & Apps
03:21
AdSense Mobile & AdMob
02:06
+ What's right for YOU?
3 lectures 04:44
Know Your Traffic
02:18
Understand Fill Rate
00:45
Why Content is King
01:41