How Successful Small Business Marketing Really Works
- A Desire To Grow Your Sales
- A Willingness To Try A Different Approach
Marketing is the single most important success factor when starting or running a small business. And yet, for most small business owners, Marketing is a mystery and Sales is a dirty word.
In this short course, excerpted from his mega-course How To Build A Customer Factory, Frank Felker explains how successful small businesses turn complete strangers into Customers and Customers into Clients the same way we attract members of the opposite sex - through courtship.
But unlike the awkward experience of asking someone for a date, today's digital marketing tools allow you to break the ice from afar, nurture the relationship and close the deal systematically without embarrassment, rejection or that smarmy feeling of being too "salesy."
Drawn from his 40+ years in the trenches observing and implementing successful Marketing and Sales techniques, this course gets right to the heart of Frank's approach to business development.
- Current Small Business Owners
- Prospective Small Business Owners
- Marketing Managers and Executives
- What We'll Cover06:28
- The Groupon Conundrum11:03
- The M Myth08:52
- The Marketing Mindset07:38
- Why Marketing Is So Difficult10:14
- The Customer Life Cycle06:46
- The Dating Life Cycle06:52
- The Marketing Assembly Line04:41
- Seller's Lament06:19
Frank Felker's 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where he raised over $3 million in seed and early stage venture capital and shepherded the firm to publicly-traded status.
Along the way he has helped hundreds of companies better understand and communicate their marketing messag to their target audiences. From the smallest business to multinational behemoths, Frank's advice and insight have been sought out across the country and around the world.
He has presented at The John F. Kennedy Center for the Performing Arts as well as at the headquarters and boardrooms of Texas Instruments, America Online, Warburg Pincus, The Gartner Group, Heidelberg North America, Draper Atlantic, Friedman Billings Ramsey and before thousands of business executives, salespeople and small business owners at conferences produced by groups like the Printing Industries of America, Xplor International, The Graphic Arts Technical Foundation and the National Investment Bankers Association.
Here's what some of Frank's current Udemy students have said about his courses:
“This is a great course. I already have a business running with operations and marketing in place, and I got a lot out of this course. There are a number of simple, yet powerful ideas in there. Concise and well presented. Well done, Mr. Felker” Alexander R.
“(Frank) is very easy to listen to and understand, knowledgeable, and honest. Love it! This is an amazing resource – allowing more time for my business and family – that is straight to the point and full of valuable insight.” Allison C.
“It is refreshing to listen to someone who knows and reminds us of the value of putting
people and relationships at the forefront,” Karen T.