How Successful Small Business Marketing Really Works

Create a steady stream of new business week after week by Courting Your Customers.
Rating: 4.6 out of 5 (288 ratings)
17,684 students
How Successful Small Business Marketing Really Works
Rating: 4.6 out of 5 (288 ratings)
17,684 students
Learn How Successful Marketing Works
Create A Systematic Approach to Growing Your Sales
Never Kiss The Customer On The First Date

Requirements

  • A Desire To Grow Your Sales
  • A Willingness To Try A Different Approach

Description

Marketing is the single most important success factor when starting or running a small business. And yet, for most small business owners, Marketing is a mystery and Sales is a dirty word.

In this short course, excerpted from his mega-course How To Build A Customer Factory, Frank Felker explains how successful small businesses turn complete strangers into Customers and Customers into Clients the same way we attract members of the opposite sex - through courtship.

But unlike the awkward experience of asking someone for a date, today's digital marketing tools allow you to break the ice from afar, nurture the relationship and close the deal systematically without embarrassment, rejection or that smarmy feeling of being too "salesy."

Drawn from his 40+ years in the trenches observing and implementing successful Marketing and Sales techniques, this course gets right to the heart of Frank's approach to business development.

Who this course is for:

  • Current Small Business Owners
  • Prospective Small Business Owners
  • Marketing Managers and Executives

Course content

1 section • 9 lectures • 1h 8m total length
  • What We'll Cover
    06:28
  • The Groupon Conundrum
    11:03
  • The M Myth
    08:52
  • The Marketing Mindset
    07:38
  • Why Marketing Is So Difficult
    10:14
  • The Customer Life Cycle
    06:46
  • The Dating Life Cycle
    06:52
  • The Marketing Assembly Line
    04:41
  • Seller's Lament
    06:19

Instructor

School of Business
Frank Felker
  • 4.6 Instructor Rating
  • 425 Reviews
  • 25,044 Students
  • 4 Courses

My 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where I raised over $3 million in seed and early-stage venture capital and shepherded the firm to publicly-traded status. 

Along the way, I have helped hundreds of companies better understand and communicate their marketing messages to their markets. From the smallest business to multinational behemoths, my advice and insight have been sought out across the country and around the world. 

I have presented at The Kennedy Center as well as at the headquarters and boardrooms of Texas Instruments, America Online, Warburg Pincus, The Gartner Group, Heidelberg North America, Draper Atlantic, Friedman Billings Ramsey, and before thousands of business executives, salespeople, and business owners at conferences produced by groups like the Printing Industries of America, Xplor International, The Graphic Arts Technical Foundation and the National Investment Bankers Association.

Here's what some Udemy students have said about my courses:

“This is a great course. I already have a business running with operations and marketing in place, and I got a lot out of this course. There are a number of simple, yet powerful ideas in there. Concise and well presented. Well done, Mr. Felker” Alexander R

“(Frank) is very easy to listen to and understand, knowledgeable, and honest. Love it! This is an amazing resource – allowing more time for my business and family – that is straight to the point and full of valuable insight.” Allison C

“It is refreshing to listen to someone who knows and reminds us of the value of putting people and relationships at the forefront,” Karen T