Crowdfunding Confidential: Easy Ways to Boost Fundraising
4.5 (49 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,458 students enrolled

Crowdfunding Confidential: Easy Ways to Boost Fundraising

Learn to crowdfund online to gain support for you, your family, your community or cause using simple, proven techniques.
4.5 (49 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,458 students enrolled
Created by Kristen Palana
Last updated 6/2020
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 37 mins on-demand audio
  • 6 articles
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Know instantly which online crowdfunding platform will be most effective for your cause, project, charity, or situation in order to generate the most support possible in the least amount of time.
  • Harness the emotional power of text, color, and imagery to win hearts, minds, and donations for your cause in your crowdfunding project description page to generate immediate action and support for your cause.
  • Understand the best way to format and word your fundraising letters for massively effective email and social media campaigns.
  • Develop an understanding of whom to ask for support as well as which days, times, months, are the BEST time to ask.
  • Gain perspective and coping strategies for when times are slow and all seems to be lost, and learn how roadblocks can actually be a GOOD THING in generating more support and funding for your crowdfunding campaign.
  • Maximize every dollar/euro donated with a full array of donor-boosting ideas to encourage supporters to open their wallets and give generously right away for your cause.
  • Be versed in best practices for online fundraising success and know what to do before, during, and after your successful campaign has funded to make a continued impact.
  • No special experience is necessary other than having a basic understanding of how computers, email, and the internet works. Of course, passion, a positive attitude, and a desire to make a difference are absolutely essential.

Can one ordinary person create a massive wave of positive change by generating support and cash donations to the people and communities who need it most? This easy to follow crowdfunding course is here to answer with a big resounding YES!

If you, a loved one, a family, a community, a cause, or a charity you care about is in urgent need of support and funding, you have come to the right place to learn simple and effective crowdfunding techniques so that you can begin raising money right away. 

This course will empower YOU to plan, create, and manage  your first successful online fundraising campaign even if you have no previous crowdfunding experience and no idea where to start! 

What Students Are Saying

"Inspiring! I love a course that backs up what they teach with real-world examples and this course does just that. Kristen's experience with her own fund-raising efforts allows her to speak with authority about the various approaches to fund-raising online. If you are thinking about starting a fund-raising campaign to support a favorite cause, this course will certainly point you in the right direction." -Deborah Wojcicki

I'm just one ordinary person that has been fortunate enough to also raise over $125,000+ for needy children in developing countries through my online grassroots project, Aura's House as well as additional thousands for my University students through online crowdfunding platforms. My fundraising techniques are so simple, anyone can follow my crowdfunding formula and have similar results. 

I'm an artist, a college professor, a mother, a wife, an expat navigating life in a foreign country, and an all around busy person with A LOT on my plate and yet all of my fundraising activities have been done in my so-called spare time. My goal is to share what I've learned over the past decade about online fundraising and crowdfunding so that you can get started making an impact quickly, efficiently, and powerfully in just a few hours.   

In this course I share my very best tips and advice so that you can begin collecting donations right away for your loved one, community, or cause that you care about through a carefully planned and executed online crowd funding campaign. 

Despite the fact that crowdfunding platforms and tools change so frequently, the fundamental process of creating, launching, and running a successful crowdfunding campaign remains the same. The skills you will learn in this course can be used no matter what platform you set your project up on.

*You also will get my bestselling Amazon book, Crowdfunding Confidential: Raise Money For You and Your Cause FREE inside this course as a downloadable PDF.

I'm a practicing award-winning multimedia artist and a former tenured Associate Professor of Digital Media and Program Director of Film &  Digital Media at The American University of Rome (2006-2016). I'm currently an Associate Professor of Digital Media at American University of Myanmar in Yangon, Myanmar (Burma).

New bonus lectures and resources will continue to be added and friendly and supportive crowdfunding advice will be provided in the discussion forum. I love to help  and always respond to inquiries and discussions ASAP. 

Please Note: Students enrolled in ANY of my courses periodically receive freebies and discounts to my other current and upcoming courses as well.


You have a 30-day, 100% money-back  guarantee with no questions asked so  you have nothing to lose. I make  myself available so you will have  access to me if you have questions or  need specific feedback along the way. 

Come and begin making positive change now by enrolling in this top crowdfunding course and join our growing learning community! Click the "Take This Course" button in the upper right corner and let's get started generating support and donations for you and your cause today.

Who this course is for:
  • This course is for ordinary (amazing) people who want to raise funds online for a loved one, a sponsored child, a cause, or a charity they care about who have no formal experience and would like to learn how and where to start making an impact.
  • This course will especially help anyone raising amounts $10,000 USD and under even if they have no experience, no mailing list, no following, etc.
Course content
Expand all 46 lectures 04:27:41
+ Welcome to the Course
3 lectures 03:20

An introduction to the course and an overview of who I am, my experience with online fundraising, and how I can best help you. I’m so excited to get you started raising funds for your loved one in need, your cause, your sponsored child, or your pet charity right away.

Preview 01:31

Just want to dip in? Unfortunately for best results I highly recommend you take the lessons in order, take good notes, and take the time (just a few hours) to really learn what it takes to run a successful campaign. Your success depends on it.

Preview 01:29

Depending on your learning style, you might like to get the information covered in this course also in book format. It was written in a fun, conversational style and will get you up to speed in about 1 hour. Use it along with this course to lock in what you need to know to run a successful campaign.

FREE Gift: Get the Book That Goes With This Course (PDF)
+ (Optional Section) The Proof. Over 100K Raised Since 2004 for Charity & Causes.
3 lectures 16:51

Here are all the completed housing, health, education, and income generation projects successfully funded since 2004 including photos of gifts received, thank you letters, and official updates from Aura's House partner, top-rated US charity, Children International.

My website, Aura's House. Over 10K Raised Each Year For Ten Years

In 2012 and 2013 I raised thousands online to benefit students at The American University of Rome gain access to study abroad opportunities in Ghana as well as Awards of Merit for Outstanding Work in Film and Digital Media.

My Indiegogo Fundraising Success for my American University of Rome Students

I've worked closely with others who have successfully used various crowdfunding platforms and taught their techniques to my University students taking “Media, Art, and Social Activism” with me. Here I share their numbers with you. Later I'll share their stories and advice as well.

Friends' Success With Kickstarter, Gofundme, and Firstgiving Crowdfunding Sites
+ Getting Your Mind Ready For Success
3 lectures 11:13

I can't take all the credit for my online fundraising success these past ten years. I've been fortunate to partner with some wonderful people and organizations. I encourage you to be open to receiving help and collaborating with others for achieving maximum fundraising success.

It's OK to Go It Alone, But There's Strength in Numbers.

We'll talk about how your thinking will directly influence your fundraising success for the better or worse. It's natural to be a bit scared trying online fundraising for the first time and many worry that they not only won't reach their goal, but that they'll be embarrassed to fail online in a public space. I'll help you overcome these fears and take you by the hand so we can move forward to get your cause the help it needs and deserves, thanks to YOUR amazing efforts.

How to Overcome Fear and Doubt to Cultivate a Positive Crowdfunding Mindset

Here’s a list and action plan for you to download to help get you mentally prepared to start your online fundraising adventure. Here you’ll also take stock of your current resources, potential helpers, and potential donors.

Leaving Your Comfort Zone to JUST DO IT for Your Cause
1 page
In this lesson, please introduce yourself and answer a few questions
Check In: Let Us Know the Project You Are Thinking of Setting Up
1 question
+ Define Your Project, Your Goal, and Your Time Frame
3 lectures 16:36

First thing's first. A successful project is a well defined project. Who are you raising money for, why do they need help, and how might potential donors relate to this situation so they are inspired to give?

What is Your Project Exactly? Who Are You Trying to Help and Why Do They NEED It

How to choose the most effective fundraising goal and a timeframe to raise it in.

Preview 03:29

Sometimes the more hopeless your cause (the money is needed immediately!) the more you will get the support you need QUICK.

We Needed The Money Yesterday! The Power of Urgency in Crowdfunding

This quiz will test and reinforce what you learned in Section 4.

Define Your Project, Your Goal, and Your Time Frame
3 questions
+ Pick Your Poison: Which Online Crowdfunding Platform to Use
2 lectures 15:05

Learn about Kickstarter, Indiegogo, Gofundme, Firstgiving/Justgiving, and Cause-Specific Crowdfunding Platforms and Which One to Use

A Rundown of Some Crowdfunding Platforms and Their Pros and Cons

You don’t NEED to use a crowdfunding website, though it certainly is much easier to use an existing platform. If you want to raise funds from your own website, then lectures 13-15 are for you. It’s how I got started as well, though that’s just because crowdfunding websites hadn’t been invented yet back in 2004.

Fundraising From Your Own Website

This quiz will test your knowledge about fundraising from the ready-made crowdfunding platforms discussed earlier vs. from your own website so you can more easily make an informed decision before you get started setting up your project.

Which Crowdfunding Platform Should You Use For Your Project?
8 questions
+ Tips and Resources If You Plan to Fundraise From Your Own Website
2 lectures 10:10

If you want to avoid the time/ money headaches that come with setting up your own non-profit, then I suggest you work with existing larger organizations so you can offer tax deductions and other perks through them. Here are some tips for reaching out to them.

Teaming Up With Larger Non-Profits so you Can Offer Tax Deductions and Perks

If you are raising funds from your own website, you’ll need a secure, transparent, trusted, and reliable way to collect donations. Here I’ll get into the pro’s and cons of using a Paypal donation button as well as other resources.

Collecting Online Donations. Paypal Donation Buttons Pros and Cons.

This quiz is for those of you who plan NOT to use a crowd-funding platform, but rather would like to raise money from your own website. Test your knowledge on Section 6.

Important Things to Know For Those Raising Funds From Their Own Websites
4 questions
+ Building Your Project
5 lectures 37:16

The way you write your project description can make or break your fundraising success. Here I’ll show you the do’s and don’t for this all important step in the project creation process.

Writing the Text For Your Project. Choose Your Words Carefully

Images can be even more important than text in terms of getting your audience to become emotionally involved in your cause. I’ll get into some important tips for choosing the most powerful images that will help deliver donations.

Worth 1,000 Words: Choosing the Best Images For Your Crowdfunding Project

our color choices can also make or break your project. Let me help you choose colors that will inspire trust and confidence in your project so that donors will dig deep to help you achieve your fundraising goal.

Color is Key. What Works Best for Inspiring Trust and Confidence

If you are using an online crowdfunding website, it’s often crucial to have an engaging video. It also doesn’t hurt to make a video if you are raising funds on your own website. I’ll discuss the best ways to approach the fundraising video, when you need to have one, and when it’s just optional.

Preview 04:09

I’ll discuss the big T word: TRANSPARENCY as well as how you can use gifts or perks to encourage donations in the crowdfunding sites as well as using them when raising funds from your own website.

Be Trustworthy and Transparent. Mentioning Perks or Benefits to Potential Donors

This quiz will test your learning from Section 7, Building Your Project.

Creating Your Crowdfunding Project, Best Practices Quiz
8 questions
+ Writing Your Fundraising Pitch Letter for Email and Social Media Campaigns
5 lectures 21:03

You can’t just set up a fundraising project, put it online, and forget about it. The next crucial step is reaching out to potential donors through a very carefully worded letter via email and social media.

How to Format the Fundraising Pitch Letter
Sample Fundraising Letter for Family and Close Friends
2 pages

This is a sample letter from a recent successful Aura's House campaign from December 2014. Please use this as a guide only and make sure YOUR letter is relevant and meaningful to your specific cause and is written for YOUR target audience for maximum effect.

Sample Fundraising Letter for Colleagues, Acquaintances, and Friends of Friends
1 page

I’ll cover how you can take the text from your email fundraising letter and modify it for maximum success for various social media platforms and potential donor outreach.

Modifying Your Pitch Letter for Social Media Platforms

How to best keep your donors in the loop as well as encouraging donors who didn’t respond to your first fundraising letter or social media update.

Updates and Second Letters

This Quiz will test and reinforce your knowledge on Section 8.

Fundraising Letters, Emails, and Social Media Shout-Outs
4 questions
+ Whom to Ask For Help and When
5 lectures 25:30

Learn whom you should approach first and hear my story about not taking my own advice back in 2004 when I did my first project for Aura. (Luckily it worked out anyway…)

The FIRST People You need to Ask For Help

Learn whom to ask for help next. This is a tough one for those shy about asking for money but I’ll explain why it’s worth leaving your comfort zone to benefit your cause.

The Next People to Ask

Discover how employers, companies, or organizations can be your best friend for maximizing donations.

Your Employer: How Using This Trick Can Double Your Donations Many Times Over

Let market research and data guide you when choosing the best day and time for asking for fundraising support. We’ll also talk about donation fluctuations based on times of the year and in response to current events.

WHEN is The Best Time to Ask

Why it’s worth also reaching out to people you’ve never met before to back your cause. My story and tips.

Getting "Strangers" On Board

This quiz will test and reinforce your knowledge of Section 9.

Whom to Ask For Help and When
5 questions
+ Riding the Wave of Momentum, Troubleshooting, and Overcoming Obstacles
2 lectures 11:26

What to do once your campaign launches and things are going well so that the momentum continues.

How to Surf a Wave of Crowdfunding Momentum Like a Boss

It can happen to the best of us. What to do if your project never took off or slowed down after the first wave of momentum. (And how this can actually be the BEST thing to ever happen to your project…)

How to Reignite Crowdfunding Momentum When It Slows or Stops

This quiz will test and reinforce your knowledge of Section 11.

Riding the Wave of Momentum, Troubleshooting, and Overcoming Obstacles
3 questions