How do you get confident with your pricing?
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How do you get confident with your pricing?

Learn how to find the value that your client needs to see
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3 students enrolled
Created by Anthony English
Last updated 3/2019
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 36 mins on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to get confident with how much you charge
  • Learn to speak to clients about the value you are bringing
  • How to use traditional copywriting techniques to uncover the pain, then paint the dream
Requirements
  • This is suitable for consultants and freelancers selling bespoke services
  • It is not so valuable for people selling products
Description

Advice like: "fake it till you make it" doesn't help you to raise your prices confidently. You may have heard you could charge more (and get away with it), but you really want your client to see the value, so that if your price is challenged, you will stand firm.


This course will help you with the emotional challenge of charging higher prices. (Don't worry, you're probably still undercharging, but at least the course will help you have more confidence that your prices are really reflective of the high value you are bringing).


Who this course is for:
  • Freelancers, consultants and small business owners selling professional services
  • Relevant if you are the decision maker or an influencer in how much to charge for services
Course content
Expand all 10 lectures 35:59
+ Introduction
2 lectures 07:13

Pricing touches every part of your business. Many business owners set their pricing early on in their journey, and usually by seeing what their competitors are charging.

This is a poor way to set your price, as it doesn't reflect the value you're bringing to your client.


One Thing Needed For a Sale

Every sale needs one thing: the client must decide "this is worth it."


For you to get to that stage, there are four steps.

Preview 02:09

Getting into the mind of your client

There are really four steps that will help you price your services more confidently.

  1. You need to understand the value you're bringing

  2. You need to internalise that, so that you really believe that value you're bringing.

  3. You have to communicate that value to the client.

  4. You need to stand your ground, because you are so convinced of the value your client is getting.

Preview 05:04
+ Step 1: Assess the value
2 lectures 06:47

The first step in confident pricing isn't believing in yourself. Advice like "fake it till you make it" doesn't give you any foundation if your client should question your price.

So, to start with confident pricing, you need to be able to relate the price you charge to the value that your client perceives.

Intro to this section
00:32

Your clients are on a journey from where they are right now through to a brighter tomorrow. That transformation that you can bring about is where to being your investigation into the value you're bringing, and the price you charge for it.

Working out your client's today, and tomorrow
06:15

A key part of selling a bespoke service is being able to identify what the client wants to achieve.

Where does your client want to be tomorrow?
+ Step 2: Internalise the value
2 lectures 06:09

This lesson is more touchy-feely. It's about imbibing the value, so that you really realise what you already know intellectually: that you really are bringing tangible value to your client.

Introduction to this section
01:16

How do you go about imbibing ("drinking in") the value? It comes from testing the offer, and getting feedback, even getting challenged by people other than the client.

You want to get to a stage where you are so convinced and confident of the value you're bringing, that if the client should challenge your price, you'd be happy to stand your ground.

How do you imbibe the value, so that it's part of who you are?
04:53
+ Step 4: Stand your ground
2 lectures 08:33
Learn the power of "No"
06:56
Final words
01:37