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Introduction to Hotjar
Rating: 4.2 out of 5(287 ratings)
7,608 students

Introduction to Hotjar

Understand your Customer. Grow your Business. Learn the incredible and in-demand tool that is Hotjar Analytics.
Created byColin Longworth
Last updated 4/2018
English
English [Auto],

What you'll learn

  • Leverage Hotjar Recordings in an effective and powerful manner.
  • Increase your understanding of your website visitors and customers.
  • Grow your business by removing roadblocks in your websites design and interface.
  • Understand best practises for researching and profiling users as they interact with your website.
  • Expand your online business with increased conversions.

Course content

2 sections • 9 lectures • 44m total length

  • Welcome to Hotjar Hero2:37

    Explore the basics of Hotjar, install it easily without coding, and enable website recordings to analyze user behavior. Review real-world case studies to boost conversions and grow your business.

  • Introduction to Hotjar7:25

    Explore Hotjar as an all-in-one feedback and analytics tool that reveals how users interact with your site through heatmaps, recordings, funnels, and forms, plus setup and pricing.

  • Introduction to Hotjar Worksheet0:10
  • Installation of Hotjar12:17

    Install Hotjar by embedding a small JavaScript snippet in the site header, with a WordPress installation walkthrough and header verification. Explore sampling, data privacy, browser support, and performance impact.

  • Bonus: Hotjar Hero WordPress Plugin4:17

    Learn to install and activate the Hotjar Hero WordPress plugin, configure tracking with your Hotjar account, and disable Hotjar per page, for administrators, or for logged-in users.

  • Installation of Hotjar Worksheet0:10

Requirements

  • You should have a basic understanding of websites, computer usage and terminology.
  • You do not need to know web development or have coding experience.
  • You do not need to purchase Hotjar or other tools.

Description

Are you looking to improve your website? Are you running an online store and unsure why your customers are not converting? Do you work as an SEO Guru or Digital Marketer and want to grow your skillset? This powerful course is designed to give you a cutting edge view of the amazing Hotjar Recordings Toolset.

Developed in conjunction with industry professionals and consultants, this course assumes no prior knowledge of Hotjar, web development or user analytics know-how. We keep it simple with the ultimate aim of growing your business and giving you a firm foundation to better understand your customers. We talk in plain English, guiding you through the background, installation and use of Hotjar. Before you know it, you'll be a Hotjar Hero and ready to advance to the next era of user analytics. 

What Is In This Course

  • An Introduction & Overview of Hotjar
  • The Installation of Hotjar on WordPress
  • The Set Up, Configuration & Case Study of Hotjar Recordings
  • Worksheets & Learning Quizzes

What Our Course Testers Said

"Really insightful. I now spend time each day watching my Hotjar recordings and improving my site" - Adam B.

"Hotjar is a must-have for any person making a living online" - Louise K.

"Boosted my sales when it matter most. Invaluable" - Sebastián A.

Looking For More?

Check out my other course, the Hotjar Hero Masterclass here on Udemy.


Who this course is for:

  • Online business and ecommerce owners who want to improve their conversions.
  • Web designers who want to improve their user interfaces and experiences.
  • SEO Gurus and Digital Marketers who want to improve their skillset and client offerings.
  • Users of Hotjar who want to complete their understanding.

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