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Hotel Management - Hotel Marketing Strategies
Rating: 4.4 out of 5(531 ratings)
2,256 students

Hotel Management - Hotel Marketing Strategies

How to mange a hotel effectively. Increase occupancy rate, gain regular guests, get awesome online feedback & be unique.
Created byRaj Pal Singh Kharabanda
Last updated 6/2024
English
English [Auto],

What you'll learn

  • Complete this course to increase bookings, earn great reviews, and secure loyal guests. Enhance your property and effortlessly gain recommendations.
  • Your business will rise to the top of Online Travel Agency (OTAs) platforms
  • Join my Hotel Group to share your site, seek reviews, get feedback on marketing, plan your next moves, and build business relationships to expand.
  • Upon completing my course, you'll also master crafting unique guest experiences, setting your establishment apart and boosting your brand's reputation.
  • I've designed five free WordPress website templates specifically for hotels, available for you to download at no cost! Download | Install | Edit | It's easy!

Course content

5 sections • 41 lectures • 5h 0m total length

  • Introduction7:04

    This video is the introduction to my Pimp My Hotel Course. I am emphasizing some important points that you should consider if you really want to gain regular guests. Furthermore, I am showing a pretty nice gadget that will save you around $3000 every single month.

  • Introduction Nr. 2 What your guests really want6:25
  • Unlock Your Free Gift: Custom WordPress Sites for Your Hotel Business!0:35

    Dear Student,

    As a token of my appreciation for your dedication and hard work, I have an exciting gift exclusively for you!

    I'm thrilled to announce that I've created five unique WordPress websites tailored specifically for the hotel industry, available to you absolutely free! **Download | Install | Edit | No Opt-In required**

    These ready-to-use websites are designed to give you a significant advantage in launching or enhancing your hotel business. With an outstanding new website, you can make a great first impression and potentially increase your bookings.

    Check out live demos of each design and choose the one that perfectly matches your vision. If you find one you love, simply download the files and start personalizing.

    Should you require any assistance in customizing your new website or if you have specific design needs, please don’t hesitate to contact me. I am here to support you.

    Thank you for being such an enthusiastic part of our course community. Your success truly inspires me!

    Make sure you download the PDF!

    Warm regards,

    Raj Pal

  • Introduction Nr. 3 The Perfect Check-In8:36
  • Introduction Nr. 4 The highlight - How to gain regular guests5:23

    Design rooms with a home-like pantry kitchen so guests cook and feel at home, boosting regular guests and room value. Prioritize quality and warm atmosphere to drive repeat bookings.

  • How to the design your Hotel Info Map14:06
  • Module 1 - Welcome To Pimp My Hotel2:51
  • Module 1 - The Reception - The Holy Grail12:17
  • Module 1 - What you need at the reception7:32

    Equip the reception with a cordless telephone, notepad, pens, city map, calendar, key card case, minibar price list, stapler, and medical plaster to support smooth daily operations and guest queries.

  • How to make a great "Check-Out"14:03

    Treat checkout as a magical moment to gather guest feedback and confirm payment and future reservations. Encourage social proof through video or photo testimonials to boost online ratings and bookings.

  • When to send emails5:05

    Answer guest emails promptly, ideally within 15–45 minutes, and personalize each reply with a name to build trust, ease arrival, and turn inquiries into reservations.

  • How to make unbeatable offers5:26

    Compare competitors on online travel sites, monitor occupancy and pricing, then present an unbeatable, time-limited offer like 270 euros with a 10 percent discount and reserve rooms for two days.

  • How to confirm reservations4:12
  • The Housekeeping-List6:11

    The housekeeping list organizes duties into checkouts, stays, and arrivals, guiding the cleaning staff to keep rooms impeccably clean, protect guest belongings, and ensure timely bedding changes.

  • The Credit-Card Machine4:27
  • What you need to have & take care of5:40

Requirements

  • You will learn everything you need to know to manage your own hotel.
  • You should be able to open PDFs and create spreadsheets.

Description

This course is made for newbies, hotel owners, hotel managers and for everyone who is interested in hotel business. In this course you gain the knowledge 

  • How to set up a hotel for success 
  • What you have to do to make the hotel visible on the market
  • How to make your guests love your services
  • How to increase your direct-bookings
  • How to increase your occupancy rate
  • How to increase your sales
  • How to receive awesome online feedbacks
  • How to be on the top of OTAs
  • How to impress your guests even before they arrived at your hotel
  • How to check a room
  • How to do a perfect check-in/out
  • How to stay in touch with your guests

There is so much input you will obtain as soon as you join my course. 

You will learn everything you need to know to manage your own hotel. I am a crosswalker. I’ve studied business management, marketing and finance. I haven’t studied anything to do with the hospitality industry. The only experience I’ve had with hotels has come from being a guest to hotels myself. When I opened my first hotel, I immediately received great feedback and I even gained regular guests from day one. During the time I made changes, implemented strategies, tried new tools and sooner or later figured out what was really necessary to succeed in the complex and tough business. I guess I see issues from a different perspective and I like to come up with solutions that are really not common at all. With my own implemented strategies and tools, I am now able to expand.

Who this course is for:

  • If you are a Hotel Owner, General Hotel Manager or you are planning to open your first hotel, even if you just want to know what a hotel is all about, then my course is definitely for you.

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