Hotel Motel Marketing - Expanding Online Visibility
3.4 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
39 students enrolled

Hotel Motel Marketing - Expanding Online Visibility

3 part video series exploring strategies & ideas for how to increase your occupancy through better online search results
3.4 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
39 students enrolled
Created by Mick Harper
Last updated 9/2016
English
English [Auto-generated]
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 34 mins on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how important online visibility has become in the travel industry and why improving your online search results are so critical to success
  • Become confident in understanding the role Google plays in online visibility, specifically for accommodation businesses.
  • Understand how third party sites and online travel agents can actually be your friend.
  • Gather ideas for how to utilize social media in your Hotel Motel marketing strategy.
  • Know some tricks for strong daily habits that help continually improve search engine results and travel booker conversions.
Requirements
  • You're already very busy (we get that, we run hotels ourselves). So all you need to do is PRESS PLAY.
  • Oh, and grab a note pad, you need takes and highlight some actions to take at the end of each lesson. This is important! implementing just 1 or 2 things from each lesson can yield massive results.
Description

Expanding Online Visibility is a short course designed to assist owners and managers of accommodation businesses find their way in the sometimes confusing, competitive and challenging online/digital world.

With 85% of all travel booking conducted online these days, if you can't be found on the web, then you don't stand a chance to even maintain current market share, let alone find the growth you are most likely searching for.

The advice, insight, ideas, and strategies in the three 10 minute videos are not old school hospitality thinking. It is modern and up to date content helping to give independent hoteliers the cutting edge in the rapidly changing business environment.

You should take this course if you are feeling bewildered and overwhelmed by modern hotel marketing and wish to find some straight talking advice on the subject.

It is not an all encompassing curriculum, it is designed to explain 3 simple actions  (or hacks) that you can take to make an immediate difference to the online visibility of your accommodation business.

Who this course is for:
  • This course is perfect for owners and managers in the accommodation industry. From small to medium hotels and motels, to B&B's and Serviced Apartments. This content is designed to help you compete in a rapidly changing business environment where the big boys tend to have the early advantage simply because they are better resourced. Here we try to level the playing a field for you and give you latest industry insight and techniques. Our course will give you a competitive advantage over many of your competitors.
Course content
Expand all 5 lectures 34:16
+ Core Learning
3 lectures 31:01
Becoming a Google Guru
12:08
Leveraging off Third Party Websites
08:49
+ Bonus Insight
1 lecture 01:44
The 63 Day Hotel Rescue Road Map
01:44