Hotel Vendor's Playbook
What you'll learn
- The composition of the industry that affects technology adoption (fragmentation, stakeholders, main categories of decision-makers, layout of tech ecosystem)
- How to BUILD an optimal product roadmap and product management strategy with the right user in mind, using Scrum methodologies
- How to measure market potential and optimally MARKET and SELL to the right target audience and find key decision makers
- How SCALE your products effectively considering integration dependencies that exist
Requirements
- No previous industry experience needed. The course is for those businesses that want to enter hospitality and become successful in this realm.
Description
This course is useful for any vendor seeking to enter and grow their businesses in the travel and hospitality industry (be it hotels, vacation rentals, restaurants meetings & events), although it is tailored to technology companies.
You will learn:
how to BUILD products with the right end user in mind, using Scrum methodologies (you will get access to a diagram depicting 17 different types of end-user personas in our industry)
how to optimally MARKET them to the right target segment (practice analyzing market potential and building opportunity assessment as well as calculating revenue potential after clearly defining your target segments)
and how effectively to SELL your products to the right decision maker (learn about integration dependencies and barriers, plan your partnership strategy and understand how to find key decision makers in various segments of our industry)
The above will turbo-boost your marketing and sales strategies and allow you to scale much faster in the complex environment of hospitality.
Most suitable audiences are: investors, founders, executives and other employees of technology companies in travel and hospitality, including product managers, sales, marketing, and customer service teams.
This deep dive is brought to you by Ira Vouk, the author of industry best-seller “Hospitality 2.0”, a lecturer, a speaker, and a founder recently recognized as "top 17 technology professionals inspiring innovation in the US hotel industry".
Ira has poured her years of insight and observation into making a concise course, which clearly articulates all that a tech company/executive/investor needs to know about this industry and to get acquainted with all the key aspects of this complex environment in order to be successful as a business. Ira made sure everything is clear and easy to understand, even for someone with next to no experience in the industry. Visualizations used throughout the course help make complex relations clear and easy to comprehend.
The course is designed and built in collaboration with Payne School of Hospitality & Tourism Management (San Diego State University).
Who this course is for:
- The course is tailored to hospitality technology providers seeking to scale their products in the hospitality industry. Though it is useful for any business selling to hospitality companies.
Instructor
- 4.5 Instructor Rating
- 90 Reviews
- 381 Students
- 2 Courses
Best-selling author of top industry publications, a software founder and technology innovator who brings nearly two decades of practical industry experience.
Frequent speaker on the topics of hospitality technology, distribution, revenue management, profitability and automation (AAHOA, HEDNA, HITEC, ICHRIE).
Selected as HTNG T100 global hospitality technology leaders, HITEC Advisor @ HFTP, Strategic Advisor @ HTNG, Hospitality & Tourism Alliance Advisory Board Member @ The California State University, former Advisory board member at Cornell CHR @ School of Hotel Administration.
Adjunct professor at SDSU. Guest lecturer at UDEL, DU, SJSU, University of Angers (France), ESSEC School of Business (France).