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Keep shoppingHospitality marketing: Help hotels get more direct bookings
287 students
Hospitality marketing: Help hotels get more direct bookings
How to turn yourself into a Direct Booking Strategist so you can work with hotels on a freelance fee or commission basis
Created byJeremiah Magone
Last updated 5/2017
English
What you'll learn
- This course will give you everything you need to know to set up a freelance relationship with hotels, on an upfront fee or commission basis. And it shows you how to automate a lot of the work so you can be working with more than 1 hotel at a time, thereby multiplying your income.
- Specifically, after you complete this course you’ll be able to: 1. Understand how the hospitality industry works and spot opportunities. 2. Sell your services to work with hotels as a freelancer, through up-front fees or on commission. 3. Set up a direct marketing system and automate distribution through affiliates. 4. Run financial reports to prove your Return on Investment (ROI). 5. Approach associations and offer your client/hotel as a venue to earn even more commissions and define yourself as a business partner. 6. Set up a 12-month road map that will allow you to manage more than 1 hotel at a time. 7. Earn the title of ‘direct booking strategist’.
- This includes step-by-step instruction on how to: Deploy the GuestCentric eCommerce platform for your direct booking campaigns • Create persuasive ads • Segment your email lists so you can launch niche marketing efforts • Write headlines that grab people’s attention • Create fun travel itineraries • Make package offers for different guest segments. This adds ancillary revenue to your client’s bottom line, and yours • Set up an affiliate marketing network so others are doing a lot of the ‘heavy lifting’ for you • Create an opt-in bait piece for your lead-generation strategy… automate delivery… write autoresponders… and create a free VIP club • Boost your bait piece on Facebook and set up PPC campaigns • Call associations and drum up big business • Set up a SendOutCards campaign for anniversary marketing efforts • Create a landing page that automatically sells your service • Set up a newsletter for even more reoccurring revenue • And more...
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Course content
3 sections • 35 lectures • 5h 21m total length
Requirements
- You should already have a fundamental understanding of WordPress
- You need to enjoy researching and writing
- You need to have a basic understanding of financials
- Bring your creativity, of course
- This system relies on the GuestCentric technology. I have a demo version for students to learn with – free of charge – but there are some upfront fees when working with clients. These fees typically range from $200 - $700, a month. (And you can collect a margin on these fees.) So I recommend getting your client to cover these fees with a setup fee. But, this depends on how you structure the overall agreement. This course also includes a detailed fee range, so you can have an accurate conversation with your clients on this when the time comes.
Description
This course gives you insight into the hospitality industry as well as all the technical skills you need to set up direct response inspired campaigns for independent hotels.
Based on the book, 300% More Direct Bookings in 30 Days, which you can browse on Amazon, this course gives you a system for tracking reservation revenue from anywhere on the web so you can claim a commission on every booking you help hotels generate. And since hotels are paying sky high commissions of 15%-25%, even 30% to 3rd parties like Booking dot com and Expedia these days, that means that you can easily ask 5%-10% or 15% of top-line revenue for your marketing efforts. And, best of all, since you own the rights to your marketing assets, that means that you can do the work once and create passive income streams for as long as a hotel is getting business through your channels.
But that's just the beginning. This system is all about setting yourself up as a hotel's business partner. You're going to have to watch the intro video to learn exactly what a Direct Booking Strategist is all about.
But please note: The introductory price for this course is just $5 (for the first 10 students). But, as we pass the 50,100,200 student mark... the price goes up by $5 or $10, so be sure to reserve your spot early so you can save some cash!
So watch the intro video now!
Looking forward to working with you.
All the best,
Jeremiah
Who this course is for:
- People that are already working in a hotel, even if it’s in the café. The concepts that you’re going to learn in this course will make your DOSM (Director of Sales and Marketing) sit up and take notice.
- People who have a lot of business connections in the community. This will make setting up your affiliate network an easy task.
- People who are good at creating fun, engaging content, on-line. Your portfolio will make it easy to sell the idea of ‘helping a prospective hotel with their marketing’.
- Anyone who is very ROI focused. Your skill of balancing earnings against spending will help you fine-tune your strategies over time.
- Copywriters. If you have a passion for writing enticing headlines and persuasive stories, you’ll enjoy a lot of the projects in this program.
- Direct marketers. You’ll take one look at this system and say, “Direct Response = Direct Bookings, Duh!” That means you will recognize this system like an old friend.