Hospitality Marketing Website Traffic & SEO SECRETs for 2021
What you'll learn
- SEO Training (Search Engine Optimization) to Increase Website Traffic
- How to do Keyword Research for a Hospitality Marketing Website to Improve SEO, Website Traffic & Direct Bookings
- How Content Marketing & Content Writing Can Improve Organic Website Traffic & Direct Bookings
- Google My Business Listing Optimization Training to Increase Website Traffic & Direct Bookings
- In the hospitality marketing industry with a direct booking website & accommodation
- Beginner or basic understanding of SEO and/or Keyword Research
- Beginner or basic understanding of Content Marketing & Content Writing
- Beginner or basic understanding of Google My Business Listing
DIRECT BOOKINGs on your hospitality marketing website will INCREASE your PROFIT.
In order to get direct bookings, you need LOTS of website traffic.
But how do you get the right website traffic?
SUCCESSFUL short stay accommodation, small hotel, vacation rental, bed and breakfast, and holiday let owners are using SEO & content marketing.
Not sure what search engine optimization & content marketing have to do with your hospitality property?
We’ll show you.
In this course, you'll learn SEO & SERP basics from Mark Simpson including:
Why SEO (search engine optimization) & SERP (search engine results page) matter to hospitality accommodation owners
The difference between Short Tail Keywords & Long Tail Keywords
Which FREE keyword research tools you can use to discover keywords for your own hospitality marketing website
*Tools shown in this training: Keyword Planner, Google Search Console, Answer the Public, Keywords Everywhere & Ubersuggest*
After you’ve gotten the hang of SEO, we’ll dig a bit deeper to explore how you can apply what you’ve learned to your own property website via content marketing to bring your site appear at the top of search engine results page.
You’ll hear from Boostly expert, Alan Egan, about the importance of keeping your website “fresh” so Google will show your links in search results. Alan will also share how embedding the right keywords for SEO in your content writing can attract potential guests to your property’s website.
Once you’ve got them on your website - your mission is to turn LOOKERs into BOOKERs.
Expand your skill set even further with Boostly expert, Phil Tester, as he shows you there is MUCH more to your Google My Business listing than your business name, address and phone number.
As a bed and breakfast owner with extensive knowledge about website development, Phil knows exactly how to “keep Google happy,” and shows in his on screen tutorial how you can do the same.
You’ll learn how to :
Create a short link to send to past guests to collect Google reviews
GEO tag photos of your property so they are connected to your business listing
Make your site eligible to provide “rich results” or “snippets” for Google search results
Take the time to implement what you learn about SEO & content marketing.
In no time, Google will start sending your hospitality property MORE website traffic so you can BOOST your DIRECT BOOKINGs and skip paying commissions to the OTAs like Booking .com, Airbnb and Expedia!
SEO Customer Reviews
Learnt loads, naming photos, alt text, blogging and good quality content, make your web site sticky, long-tail keywords and how to research keywords, gaining authority and google trusting your website. I am going to go over the videos again to recap Loved the course, need time to digest and implement it all and would then love a follow-up course!
What did I learn?
That I need to name my photos and that Alt text is the most important. That I need to keep adding and updating my site to keep google on its toes. I know both are very basic but I am starting from scratch. It was a very good course from me so glad I did it. Thank you for keeping it simple so I could understand!
Who this course is for:
- Hospitality Marketing Website Owners
- Short Stay Accommodation Owners
- Self Catering Property Owners
- Vacation Rental Owners
- Holiday Let Owners
- Bed and Breakfast Owners
- Serviced Apartment Owners
- Hotel Owners
- Hotel Managers
Mark Simpson is a hospitality marketing expert and professional Gypsy / nomad from North Yorkshire, United Kingdom. He is a passionate advocate of the Book Direct movement and works tirelessly to help other hospitality owners boost their direct bookings, and in turn their profits.
In 1990, Mark's parents established The Grainary - a Farm Stay B&B located in a renovated property close to Scarborough and Whitby. After traveling the world coaching soccer to U18's and helping discover the next Pele, he returned back to the Family Farm Stay property to help his parents get more eyes on the business.
Within 18 months of Mark being back home, he increased direct bookings for The Grainary by 30%, turned it into a “Top 3 Location to Stay” in Scarborough, and made The Grainary the most followed independent location on Facebook using digital marketing strategies he soon found were being underused in the hospitality industry.
Mark used this hands-on hospitality marketing experience to establish Boostly, and began advising other hospitality businesses in the local area on how to market their properties and increase their profits via direct bookings.
The Carlton House in Scarborough worked with Mark and brought in over £6k worth of direct bookings within their first two days of operation.
Word spread, and hospitality owners from all over the UK started to seek Mark out to boost their direct bookings and provide bespoke solutions to the hospitality marketing challenges they too, were facing.
He started building direct booking websites for holiday rentals, which allowed businesses like Low Urpeth Farm Cottages to get their first-ever direct reservations, and stop losing thousands of pounds a month in commission costs to the third-party booking agencies.
In addition to his hospitality marketing work, Mark established an online community for hospitality owners all over the world to connect on Facebook. In a short space of time, Mark helped transform the marketing strategy for over 1,000 hospitality businesses in the group including:
-Emma Khan who was able cut down on 20% of OTA commission costs as a result of Mark’s training
-Jenny McCabe, who increased her direct bookings by 52%
-Karren Marshallay, who added £2,000 worth of direct bookings using Mark’s email marketing templates
-Callum Morgan who increased his bed and breakfast profits by £60,000
Mark’s free Hospitality Community Facebook Group of over 5,000 members, is currently one of the most engaged groups on Facebook.
In 2018, Mark created The Boostly Academy, a unique concept that allows hospitality property owners from small hotels to vacation rentals, bed and breakfasts, holiday lets and more, to learn his proven digital marketing strategies so they can take control of their own hospitality marketing efforts from anywhere in the world, on their time.
Boostly Academy now has over 200 members, and together have brought in more than £500,000 in direct bookings.
The Boost Hospitality Podcast is celebrating its 8th season in 2020. Helpful topics covered over the years have extended well beyond branding, social media, authentic email marketing and online reputation management.
To help hospitality owners understand their guests on a deeper level, an entire season early on was devoted entirely to an in-depth look at the psychology of the booking process through the eyes of a guest beginning with planning and research, through deciding, booking and eventual buyer’s remorse.
In 2020, podcast episodes have increased by 60% to inspire hospitality owners worldwide during the Covid-19 pandemic to stay stronger together with content ranging from sharing stories to practical ways to remove unnecessary business spending, channeling energy into marketing audits, and looking ahead with positivity for how to operate in a post covid world.
In addition to Mark’s podcast, the Boostly YouTube Channel has been viewed over 40,000 times, and the Boostly Blog visited over 35,000 times - providing countless hospitality owners around the globe with the practical hospitality marketing guidance needed to increase their profits via direct bookings.