Master Course of Hospitality Marketing
What you'll learn
- To raise awareness of the hotel and hospitality business, products and/or services.
- Understanding the Marketing strategies for Hospitality and Tourism Industry.
- To analyse the hospitality marketing mix, product–service mix, the presentation mix, and the communication mix.
- Understanding the Hospitality Marketing trends and how to be prepared for next 5 years
- No programming experience needed, You will learn everything you need to know
Master Course of Hospitality marketing helps advertisers in tourism sectors, travels and eco-tourism, restaurants, and consumer services bring awareness and consideration of their products and services to consumers. Hospitality marketing strategies can play an important role in helping brands drive customer engagement and stay top-of-mind. Hospitality marketing takes a look at how different sectors of the hospitality industry (e.g. accommodations, food and drink, tourism and travel) develop marketing strategies to promote their products or services, resulting in an increase in revenue.
Why is marketing important in the hospitality marketing?
Marketing plays a crucial role in helping businesses to maximise bookings and revenue. It is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition and brand values. In a nutshell, Tourism and Hospitality Marketing is a marketing strategy that uses specific marketing plan and techniques to promote touristic products and services such as destinations, hotels and transport services, etc.
In this master course you will learn 5 lectures about,
1. Introduction and Importance of Hospitality marketing
2. Marketing for Hospitality and Tourism – Major Tips to Stand Out
3. Communication of Hospitality marketing
4. Hospitality Marketing trends to be prepared for next 5 years
5. Top marketing strategies for hotels & resorts
#hotel management course
Who this course is for:
- All UG, PG, Business and Marketing students as well as Hotel Owners, Hotel Managers, Marketing Executives of Hospitality, Tourism and Travels Industry
Achievements on Udemy:
"120,000 Students + 600,000 Enrollments + 191 Countries + 72 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 50+, and Research Gate Score is 220.7 with 30+ Citation and 50000+ reads. European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, Internatioal Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.