Master Course of Hospitality Marketing
What you'll learn
- To raise awareness of the hotel and hospitality business, products and/or services.
- Understanding the Marketing strategies for Hospitality and Tourism Industry.
- To analyse the hospitality marketing mix, product–service mix, the presentation mix, and the communication mix.
- Understanding the Hospitality Marketing trends and how to be prepared for next 5 years
Requirements
- No programming experience needed, You will learn everything you need to know
Description
Master Course of Hospitality Marketing
Embark on a transformative exploration of the dynamic and multifaceted world of Hospitality Marketing with our comprehensive Master Course. Tailored for professionals in the hospitality industry, this advanced program goes beyond traditional marketing strategies, offering an in-depth examination of the unique challenges and opportunities within the realm of hotels, restaurants, and tourism. Guided by industry experts and seasoned marketers, participants will develop the strategic insights and practical skills necessary to navigate the ever-evolving landscape of hospitality marketing.
This Master Course delves into the intricacies of branding, customer experience, and digital marketing specific to the hospitality sector. Participants will learn to craft compelling marketing campaigns that resonate with diverse audiences, foster brand loyalty, and drive revenue. Explore the nuances of online reputation management, leveraging social media platforms, and implementing data-driven strategies to enhance the visibility and profitability of hospitality establishments.
Through case studies, interactive workshops, and real-world simulations, participants will gain hands-on experience in developing comprehensive marketing plans tailored to the unique needs of hotels, restaurants, and tourism services. Whether you are a marketing professional seeking to specialize in hospitality or an industry insider looking to enhance your business acumen, this Master Course equips you with the tools to thrive in the competitive and dynamic landscape of Hospitality Marketing. Join us and elevate your marketing prowess to new heights within the vibrant world of hospitality !
In this master course you will learn 6 lectures about,
1. Introduction and Importance of Hospitality marketing
2. Marketing for Hospitality and Tourism – Major Tips to Stand Out
3. Communication of Hospitality marketing
4. Hospitality Marketing trends to be prepared for next 5 years
5. Top marketing strategies for hotels & resorts
6. Advanced marketing strategies of Hospitality Sector
Enroll now and learn today !
Who this course is for:
- All UG, PG, Business and Marketing students as well as Hotel Owners, Hotel Managers, Marketing Executives of Hospitality, Tourism and Travels Industry
Instructor
- 4.2 Instructor Rating
- 36,087 Reviews
- 527,263 Students
- 309 Courses
Achievements on Udemy : (UDEMY BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 526,000 students from 214 countries & 40+ UFB Courses.
[2] Delivered a staggering 3.73 million course enrollments, with 5,439,933 minutes taught Including UFB Courses (Upto August' 2024).
[3] Offered a diverse array of 309 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.