Hospitality Inbound Marketing Fundamentals and practices

Name: Hospitality Inbound Marketing Fundamentals and practices
Rating: 4.2 (207 reviews)

Very Basics of Digital marketing (Inbound Part), Steps & methods used, Content Creation, Social Media Strategies

Created byHotel Management School Your learning Partner

Last updated 12/2019

English

English [Auto],

What you'll learn

Fundamentals of Inbound Marketing
Difference between traditional marketing and inbound marketing strategies
advantages of inbound marketing
steps and methodoligies of inbound marketing
Tools used in inbound marketing

Course content

6 sections • 24 lectures • 2h 7m total length

Introduction1:02
Explore the differences between traditional and inbound marketing, and learn the inbound philosophy, step-by-step methodology, and social media strategies to apply to your hospitality business.
Meaning of Marketing2:14
View marketing as the science and art of creating and delivering value for goods and services, moving from concept to customers while targeting the right segments for profit.
Traditional Marketing and its problems3:36
Traditional marketing pushes messages through radio, print, billboards, and cold calls at high cost with limited targeting, while inbound marketing invites customers to find your hospitality business through digital channels.
Meaning of Inbound Marketing3:18
Learn how inbound marketing attracts prospects through educational content and blogs, using websites, email, and social media to empower customers to come to you for buying decisions.
Example of Traditional and Inbound Marketing3:13
Compare traditional outbound tactics with inbound marketing through social media, content creation, and value-driven education, using blogs, videos, forecasts, and e-books to attract and educate the target audience.
FREE RESOURCES0:09

Terms used in Inbound Marketing and Basic Concept7:13
Identify target customer segments through buyer personas and demographics, build a compact contact database, and map buyer journeys from awareness to decision to tailor channel-specific messages for inbound marketing.
Inbound Marketing - Fundamentals6:19
Why we need to focus on Inbound Marketing9:44
Inbound Marketing - Hotel Use Case7:06
Leverage online reviews, fast booking, and email marketing across multiple channels to drive hotel inbound marketing, building trust through responsive feedback and coordinated information for prospective guests.

Overview of methodology and steps5:10
Understand the inbound marketing methodology, guiding strangers to visitors, then to leads and customers, and finally delighting them through blogs, social media, landing pages, and email offers.
Inbound Marketing for Hotels3:41
Explore hospitality inbound marketing for hotels by using blogs, testimonials, e-books, and landing pages to attract, engage customers, and encourage blog subscriptions.
Why Blog and SEO are important10:40
Social Media Channels used in inbound marketing and their audience11:19
Identify the right social media channels for hospitality inbound marketing based on your target audience, then create engaging, shareable content on platforms like Facebook, YouTube, Instagram, LinkedIn, Pinterest and Snapchat.

Convert to Leads - Call to Action5:50
Learn how to turn visitors into leads through compelling call to action strategies, landing pages, and targeted offers, while collecting data responsibly to segment customers.
Convert Leads into Customers5:57
Learn to convert leads into customers by qualifying leads, segmenting your target audience, and sending personalized, compliant email campaigns through your online booking and CRM system.
Delight & Engage with your customers6:35
Delight customers with personalized experiences, gather feedback and reviews, and use insights to boost trust, SEO, and mobile-optimized lead conversion.
BONUS LECTURE0:39

Overview of Various Contents3:47
The lecture explains inbound marketing through crafting relevant content tailored to your target audience, using content strategies to reach, engage, and convert customers across social media, blogs, and video.
Video, GIF, Poll as content3:02
Explore creating engaging video content, gifs, and polls for hospitality marketing, emphasizing short videos under one minute, visual images, stories, and quizzes to educate audiences and gather customer insights.
Demo of Invideo4:22
Click Here to subscribe Invideo
https://invideo.io?ref=manishgupta3
Some tools to create good contents8:52
Social Media Marketing Strategies12:50
Develop a social media strategy to expand brand awareness and reach, measure engagement and impressions, and align content with key performance indicators and retention.

Requirements

basic understanding of marketing

Description

This Course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing.

In this course we will understand

Meaning of inbound Marketing
Methods & tools used.
Content creation
social media marketing fundamentals.

If you are New to marketing, digital marketing, general hotel staff who wish to understand how hotel can market themselves in this complex digital space, this course will help you to navigate your path.

Who this course is for:

Beginners to Marketing
Hoteliers and hotel staff
digital marketing students

Hospitality Inbound Marketing Fundamentals and practices

What you'll learn

Explore related topics

Course content

Introduction & Fundamentals of Marketing6 lectures • 14min

Inbound Marketing Why and Fundamental concepts4 lectures • 30min

Methodology of Inbound Marketing4 lectures • 31min

Inbound Marketing Steps after attarcting customers4 lectures • 19min

Inbound Marketing - Basics of Contents5 lectures • 33min

BONUS SECTION1 lecture • 1min

Requirements

Description

Who this course is for: