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Hospitality Inbound Marketing Fundamentals and practices
Rating: 4.2 out of 5(207 ratings)
5,029 students

Hospitality Inbound Marketing Fundamentals and practices

Very Basics of Digital marketing (Inbound Part), Steps & methods used, Content Creation, Social Media Strategies
Created byHotel Management School Your learning Partner
Last updated 12/2019
English
English [Auto],

What you'll learn

  • Fundamentals of Inbound Marketing
  • Difference between traditional marketing and inbound marketing strategies
  • advantages of inbound marketing
  • steps and methodoligies of inbound marketing
  • Tools used in inbound marketing

Course content

6 sections • 24 lectures • 2h 7m total length

  • Introduction1:02

    Explore the differences between traditional and inbound marketing, and learn the inbound philosophy, step-by-step methodology, and social media strategies to apply to your hospitality business.

  • Meaning of Marketing2:14

    View marketing as the science and art of creating and delivering value for goods and services, moving from concept to customers while targeting the right segments for profit.

  • Traditional Marketing and its problems3:36

    Traditional marketing pushes messages through radio, print, billboards, and cold calls at high cost with limited targeting, while inbound marketing invites customers to find your hospitality business through digital channels.

  • Meaning of Inbound Marketing3:18
  • Example of Traditional and Inbound Marketing3:13

    Compare traditional outbound tactics with inbound marketing through social media, content creation, and value-driven education, using blogs, videos, forecasts, and e-books to attract and educate the target audience.

  • FREE RESOURCES0:09

Requirements

  • basic understanding of marketing

Description

This Course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing.

In this course we will understand

  • Meaning of inbound Marketing

  • Methods & tools used.

  • Content creation

  • social media marketing fundamentals.

If you are New to marketing, digital marketing, general hotel staff who wish to understand how hotel can market themselves in this complex digital space, this course will help you to navigate your path.

Who this course is for:

  • Beginners to Marketing
  • Hoteliers and hotel staff
  • digital marketing students

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