Holistic Marketing in the Digital Age
What you'll learn
- Understand how marketing helps to grow a business
- Why Holistic Marketing is best for today's businesses
- Find the right marketing strategies and tactics to grow a business
- Create an ideal balance of digital and traditional marketing strategies
- Apply marketing fundamentals to any business
- How to research and understand target markets
- Manage time and resources dedicated to marketing
- Research your market for free or very low cost
- Understand and apply the 4 components of Holistic Marketing
- Create a successful Value Proposition in 6 easy steps
- Understand how the 4C's have replaced the 4P's
Requirements
- Basic familiarity with a computer
- Adobe Acrobat or other PDF reader
Description
This course is for marketers, business owners, entrepreneurs, sales professionals and students who want to learn how to apply fundamental marketing principles, strategies and tactics to an ever evolving marketing landscape that includes a mix of digital and traditional strategies.
If you are confused about where to put your marketing dollars, time and resources, then this is the place to start.
Who this course is for:
- Marketers
- Business Owners
- Entrepreneurs
- Marketing or Business Students
- Non Profit Directors, Managers or Staff
- Artists, Musicians and Creatives
Course content
- Preview02:31
Instructor
![Michael Barry](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 5 Reviews
- 21 Students
- 1 Course
Michael Barry is the Director of Marketing for Princeton Creative Branding & Communications. With over 15 years as a consultant, Michael has worked with organizations ranging from large corporations and non-profits to small businesses and entrepreneurs. He holds an MBA in Marketing from Post University and is a frequent lecturer, instructor and author. Michael specializes in developing branding and communications strategies utilizing both traditional and digital techniques to help businesses reach their ideal markets.