Holiday Music Marketing (Christmas, Hanukkah & More)

Name: Holiday Music Marketing (Christmas, Hanukkah & More)
Rating: 4.7 (13 reviews)

Book More Shows, Sell More Music, Make More of an Impact This Christmas, Hanukkah and Holiday Season

Created byBob Baker

Last updated 2/2015

English

English [Auto],

What you'll learn

By the end of this course, you will realize the full range of music marketing opportunities available to you during the holidays
Have an overflowing checklist of holiday music money-making options
Have everything you need to craft a marketing plan and sales strategy to profit from the lucrative holiday season year after year

Course content

5 sections • 21 lectures • 3h 46m total length

The Holiday Music Opportunity, Part 14:14
Tap into the holiday moment to sell more music, book more shows, and connect with fans by leveraging emotional memories, gift giving, and rising online sales during the season.
The Holiday Music Opportunity, Part 22:00
Plan ahead to maximize the holiday season, brush up on holiday songs each year, and create a year-round strategy that turns the yearly window into sustained opportunity.
An Overview of the Course3:38
Discover how independent artists boost holiday music sales and profits through recorded music, merchandise, and live shows, while leveraging goodwill and holiday excitement to gain exposure.
How to Navigate a Udemy Course0:34
If you are new to Udemy, or just need a refresher, here are links to three videos on how to navigate Udemy courses.

How to navigate through a Udemy Course
https://www.youtube.com/watch?v=9xd0iBcPxh0

How to navigate through Udemy lectures
https://www.youtube.com/watch?v=7B2L7oxhwiw

How to Edit Preferences and use Navigation
https://www.youtube.com/watch?v=bB4M-PS38TE
Holiday Music Marketing Worksheets8:00

How One Artist Made $3,000 From One Simple Idea4:47
Discover how proactive retail partnerships and in-store performances can boost holiday music sales, illustrated by Mr. Billy's bulk mall CD deal and Debbie Fortnum's bookstore strategy.
Kickstarter, Black Friday and Your All-Important CTA5:42
Discover how Kickstarter funds holiday music, grows a fan base, and powers call-to-action video greetings, plus Black Friday and Cyber Monday bundles.
Gift Bundles, Bulk Sales and Adding Value4:44
Explore creating value through holiday bundles and bulk sales, offering buy-one-get-one or multi-pack discounts, combining CDs with merchandise, and adding signed cards, bonus downloads, or exclusive tracks to boost gifts.
DIY eCards, Charity Tie-Ins and Sponsorships4:46
Creepy Christmas, Holiday Singles and the 2nd Wave of Spending5:16
Section 1 and 2 Audio Download35:08
If you would like the audio-only version of Sections 1 and 2 of the Holiday Music Marketing course, you can listen to or download the MP3 file from this page.

Mall Gigs and Exposure to Holiday Shoppers3:58
Book more live shows during the holiday season by performing in malls or high-traffic venues, offering free performances to gain exposure, collect emails, and sell CDs.
Lucrative Annual Holiday Music Events (and Tours)5:09
Learn how annual holiday music events build fan demand, expand bookings, and create a festive mini brand through recurring concerts, diverse shows, and cross-promotions.
Leveraging Your Holiday Identity and Your Tribe2:57
Create a separate holiday identity or project if your normal image doesn’t fit Christmas. Build moments at live shows that deepen fans' emotional bonds and invite a warm holiday atmosphere.

The Power of Holiday-Themed Video5:06
Create awareness and goodwill with holiday-themed video by posting killer renditions on YouTube, daily holiday songs, and live streams, then engage fans through photo contests and visual content.
Think Visually, Crowdsourced Video and SEO Tricks6:21
Facebook Cover Photos, Twitter Backgrounds and More5:34
Promote your holiday music by sharing a Santa photo across social networks and by creating festive Facebook cover photos and Twitter backgrounds, plus personal fan messages.
Section 3 and 4 Audio Download29:03
If you would like the audio version of the second half of the Holiday Music Marketing course, you can listen to or download the MP3 file from this page.

This file includes both "How to Book More Christmas Shows and Create Profitable Annual Holiday Events" and "How to Create Awareness and Spread Good Will During the Holiday Season."

Katey Laurel Interview30:32
Katey Laurel is a Denver-based singer-songwriter who has capitalized on holiday music in many ways: Full Christmas shows, music videos, and an ingenious multi-songwriter holiday event presented by the "Denver Dozen." There's a lot you can learn from her smart approach to pursuing an independent music career.
Debbie Fortnum Interview31:44
Debbie Fortnum has sold more than 23,000 physical CDs over the past several years, in addition to a lot of music downloads, making her one of the bestselling independent artists in Canada. In this inspiring interview she shares her success tips for developing lucrative relationships with retailers in your area.
Jeffrey Paul Bobrick Interview35:35
Jeffrey Paul Bobrick raised $6,000 with a Kickstarter campaign to fund a recording and video of an original song to celebrate Chanukkah. Not six grand for an album - that's for ONE SONG. And this came on the heels of a holiday promotion that didn't seem to go so well. Jeffrey explains how he did it and what he learned in this great interview.

Requirements

An ability to write, record or perform music
An eagerness to learn how to make the most of every holiday season for years to come

Description

The good news: 20 percent of all music sales take place in the last six weeks of the year - during the holiday season! And the demand is there every year.

The bad news: Most artists never tap into this holiday revenue potential. BIG MISTAKE!

Do what the smart artists do: Use the creative strategies and success stories packed into this course. Take the best ideas and create a plan to share your music, do good in the world, and profit from it. Year after year!

You'll learn:

How one indie artist generated $3,000 in sales from one simple idea
How to sell 5 to 10 copies of your CDs at a time
Black Friday / Cyber Monday sales strategies
How one band got a local micro brewery to sponsor their new Christmas single
An essential aspect of your holiday music album that could triple your sales
The overlooked holiday sales dates most marketers miss
How one trio sells more than 1,000 tickets to its annual holiday show
SEO ninja tricks to help music fans find you during the holidays

This course has three parts:

How to Sell More Music and Make More Money This Holiday Season

How to Book More Christmas Shows and Create Profitable Annual Holiday Events

How to Create Awareness and Spread Good Will During the Holiday Season

The lessons are delivered via 65 minutes of video, with MP3 audio files you can download and listen to at your convenience. You also get an eight-page worksheet to take notes and craft a customized holiday music marketing plan.

Bonus audio interviews with:

Jeffrey Paul Bobrick, who raised $6,000 with a Chanukkah song Kickstarter campaign.
Debbie Fortnum, a bestselling indie artist in Canada, who shares success tips for developing lucrative relationships with retailers.
Katey Laurel, a Denver singer who profits from Christmas shows and an ingenious multi-songwriter holiday event.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who this course is for:

Singers, songwriters and bands
Part-time musicians
Full-time musicians

Holiday Music Marketing (Christmas, Hanukkah & More)

What you'll learn

Explore related topics

Course content

Holiday Music Marketing - Introduction5 lectures • 18min

How to Sell More Music and Make Money This Holiday Season6 lectures • 1hr

How to Book Christmas Shows and Create Profitable Annual Holiday Events3 lectures • 12min

How to Create Awareness and Spread Good Will During the Holiday Season4 lectures • 46min

Holiday Music Marketing Interviews3 lectures • 1hr 38min

Requirements

Description

Who this course is for: