Holiday Music Marketing (Christmas, Hanukkah & More)
What you'll learn
- By the end of this course, you will realize the full range of music marketing opportunities available to you during the holidays
- Have an overflowing checklist of holiday music money-making options
- Have everything you need to craft a marketing plan and sales strategy to profit from the lucrative holiday season year after year
Requirements
- An ability to write, record or perform music
- An eagerness to learn how to make the most of every holiday season for years to come
Description
The good news: 20 percent of all music sales take place in the last six weeks of the year - during the holiday season! And the demand is there every year.
The bad news: Most artists never tap into this holiday revenue potential. BIG MISTAKE!
Do what the smart artists do: Use the creative strategies and success stories packed into this course. Take the best ideas and create a plan to share your music, do good in the world, and profit from it. Year after year!
You'll learn:
- How one indie artist generated $3,000 in sales from one simple idea
- How to sell 5 to 10 copies of your CDs at a time
- Black Friday / Cyber Monday sales strategies
- How one band got a local micro brewery to sponsor their new Christmas single
- An essential aspect of your holiday music album that could triple your sales
- The overlooked holiday sales dates most marketers miss
- How one trio sells more than 1,000 tickets to its annual holiday show
- SEO ninja tricks to help music fans find you during the holidays
This course has three parts:
- How to Sell More Music and Make More Money This Holiday Season
- How to Book More Christmas Shows and Create Profitable Annual Holiday Events
- How to Create Awareness and Spread Good Will During the Holiday Season
The lessons are delivered via 65 minutes of video, with MP3 audio files you can download and listen to at your convenience. You also get an eight-page worksheet to take notes and craft a customized holiday music marketing plan.
Bonus audio interviews with:
- Jeffrey Paul Bobrick, who raised $6,000 with a Chanukkah song Kickstarter campaign.
- Debbie Fortnum, a bestselling indie artist in Canada, who shares success tips for developing lucrative relationships with retailers.
- Katey Laurel, a Denver singer who profits from Christmas shows and an ingenious multi-songwriter holiday event.
Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.
Plus, it comes with a 30-Day, Money-Back Guarantee!
Who this course is for:
- Singers, songwriters and bands
- Part-time musicians
- Full-time musicians
Course content
- Preview04:14
- Preview02:00
- Preview03:38
- 00:34How to Navigate a Udemy Course
- 8 pagesHoliday Music Marketing Worksheets
Instructor
![Bob Baker](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.2 Instructor Rating
- 664 Reviews
- 10,185 Students
- 9 Courses
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.
He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.
Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.
He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!