Business Other Business Social Media Management

Social Media for Healthcare Providers

Social media and HIPPA compliance training for covered entities that transmit health information.
Rating: 3.9 out of 5 (641 ratings)
9,797 students
Created by Eric Schwartzman
English
English [Auto]
How the HIPAA Privacy Rule and HIPAA Security Rule apply to social networking
Understand the advantages and benefits of social media communications to health care professionals
Learn about permitted disclosures, the minimum necessary requirement and rules on endorsements
Hear examples of prior HIPAA violations that resulted in fines from Dept. of Health & Human Services

Requirements

  • No prior knowledge of social media or the Health Insurance Portability and Accountability Act (HIPAA) is required.

Description

HIPAA Compliant Social Media Practices

In this course for the health care industry, we’re going to teach you how to use social media effectively and responsibly. We’ll show you how other health care professionals are using social networks and point out mistakes that could lead to lawsuits, fines, penalties and potentially even incarceration.

The US Dept. of Health and Human Services has issued rules on how health care providers, health plans and health care clearing houses and their Business Associates transmit patient health information. That’s the focus of this course.

Learn the key takeaways health care professionals need to know if they decide to use social media for work.

This course covers how health care professionals can use social media effectively and responsibly and points out mistakes that can lead to lawsuits, fines, penalties and incarceration.

Who this course is for:

  • This course is for individual and group health plans, health care clearinghouses and health care providers that transmits health information.

Course content

2 sections • 12 lectures • 35m total length

  • Overview of Social Media for Health Care
    01:39
  • What to Expect From This Course
    02:16
  • Why Health Care Providers Should Use Social Media
    02:23
  • Posting on Official v. Personal Social Media Accounts
    03:44

Instructor

Eric Schwartzman
Digital Marketing Consultant
Eric Schwartzman
  • 4.2 Instructor Rating
  • 16,168 Reviews
  • 228,773 Students
  • 21 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.