What you'll learn

How the HIPAA Privacy Rule and HIPAA Security Rule apply to social networking
Understand the advantages and benefits of social media communications to health care professionals
Learn about permitted disclosures, the minimum necessary requirement and rules on endorsements
Hear examples of prior HIPAA violations that resulted in fines from Dept. of Health & Human Services

Course content

2 sections • 13 lectures • 36m total length

Overview of Social Media for Health Care1:39
This course is designed to teach individuals who work in health care organizations about the proper use of social media, and the regulatory and compliance rules that govern how social media should be used in the health care industry.

This course is accessible via desktop and mobile device and includes an assessment component. Those who successfully complete the course will earn the Social Media for Health Care certificate.

Tweet the instructor at http://twitter.com/vanessamcgrady
What to Expect From This Course2:16
Different organizations, states and cities have different laws and rules that apply. So if you’re not sure, ask before you act.
Why Health Care Providers Should Use Social Media2:23
Comply Socially offers another course specifically devoted to the building the business case for social media in a variety of industries. Business sales and marketing professionals are also encouraged to read the best-seller "Social Marketing to the Business Customer"
Posting on Official v. Personal Social Media Accounts3:44
Companies retain sole discretion on what they will and won’t allow employees or third parties to post on their social media accounts.

Understanding the HIPAA Privacy Rule3:47
The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections. More information at: http://bit.ly/Privacy-Rule
Who Is Covered by the HIPAA Privacy Rule2:19
The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections. More information at: http://bit.ly/Privacy-Rule
What Is Covered by the Privacy Rule3:30
The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections. More information at: http://bit.ly/Privacy-Rule
When Patient Information Can Be Disclosed3:56
HHS provides more information on permitted vs. authorized uses at: http://bit.ly/permitted-vs-authorized
Understanding the "Minimum Necessary" Requirement2:54
HHS provides more information on limiting uses at: http://bit.ly/permitted-vs-authorized
Rules Concerning Liking, Friending & Retweeting3:06
This lecture includes tips and guidelines for using Social Media with employees, patients and more.
Satisfying Administrative, Technical & Security Standards4:02
HHS provides a summary of key elements of the Security Rule including who is covered, what information is protected, and what safeguards must be in place to ensure appropriate protection of electronic protected health information at: http://bit.ly/securityrule
Risk Management Escalation Procedures1:57
This lecture summarizes the personal responsibilities individuals have when they use social media at work.
Bonus Lecture for Students Only1:07
All marketing will soon be digital marketing. Now, there's an easy way to understand what it is and how it works.

Requirements

No prior knowledge of social media or the Health Insurance Portability and Accountability Act (HIPAA) is required.

Description

HIPAA Compliant Social Media Practices

In this course for the health care industry, we’re going to teach you how to use social media effectively and responsibly. We’ll show you how other health care professionals are using social networks and point out mistakes that could lead to lawsuits, fines, penalties and potentially even incarceration.

The US Dept. of Health and Human Services has issued rules on how health care providers, health plans and health care clearing houses and their Business Associates transmit patient health information. That’s the focus of this course.

Learn the key takeaways health care professionals need to know if they decide to use social media for work.

This course covers how health care professionals can use social media effectively and responsibly and points out mistakes that can lead to lawsuits, fines, penalties and incarceration.

Who this course is for:

This course is for individual and group health plans, health care clearinghouses and health care providers that transmits health information.

What you'll learn

Explore related topics

Course content

Intro to Social Media for Health Care Providers4 lectures • 10min

Complying with HIPAA on Social Networks9 lectures • 27min

Requirements

Description

Who this course is for: