Generating High Quality Leads For Your Digital Agency

• Do what you’re good at

When you’re spending less time performing lead generation you have more time to do what your’e good at. This is crucial if you’re going to be an effective agency. No one is going to vouch for you and say yeah this person was really able to get a ton of leads including myself! No, they’re going to say yeah this person really marketed the heck out of my business—in fact, they did so well I feel like i was their ONLY client

• Freedom

When you're generating leads online for your agency, you have more time to do what you want to be doing. No one is going to ask you to come to the office or sit with their stakeholders since they may not even know where you’re located. They want to work with you because they want to work with you, not because you’re accessible

• Scalability

You can’t be expected to be in 100 places at once. I made this mistake when I was picking up any and every client I could get my hands on. It was a huge mistake because it disabled me from really growing and scaling. I was stifled from generating more leads for the business because I was spending too much time at networking events, meeting with potential clients who may never have ended up signing on, and meeting with current clients that just wanted a checkup at their office with no clear goal in mind for the meeting

• Low-cost

Networking events and traveling around to different meetings adds very FAST. I was apart of multiple networking groups that cost from $300/yr to $1500/yr. Sure, I closed business from them, but when you’re doing that 5 or 10 times over, you’re dropping a solid 10, 15, or $20,000 on networking alone. It’s absurd!

• Less is expected of you

It is very true that the perception you give off when your’e there and when you’re not there is very different. When you’re there, you seem like you don’t respect your time as much so people will not respect your time as a result of that. They’ll assume since you have time to go to this networking event with 5 people at it, that you’ll also have time to stop by their office or grab lunch with you. Although this is the case sometimes and will pay off a fraction of the time, you can’t take that risk especially when starting out.

▾ Cons:

• More leads to manage

I will not lie to you. If you follow these steps and end up generating leads online for your agency, you will have more to manage. It’s a fact that these methods are much more scalable and will enable you to generate 10x more leads than you would by knocking on doors. As a result of this, you’ll have to allocate more time to manage your lead-pipeline, email, and social media follow up. Keep in mind, however, that these efforts will result in much better results at the end of the day since less time is being taken up in person and everything can be done from your desk.

• Phone calls & video chats

Unfortunately, you’re going to have to interact with your prospects in some fashion that may not just be email. Some won’t care and will hire you based on your results alone, but others will insist you hop on a call or get on a video conference with their steak holders. This is fine and won’t take up too much time but it’s important that your’e aware of what to expect.

• How are we actually getting the first ones?

• How are we getting them after that?

• How do we constantly get them?

• How do we optimize?

• How do we scale?

• Reddit

• Twitter

• Instagram

• Niche Sites

• Finding forums to demonstrate your skills in

• Engaging with people on twitter

this is no longer prospecting, we’ve done that part, now it’s time to hit them and generate them as a lead.

• Engaging on Facebook groups

This only works when you do it consistently

Doing this once or twice will leave you disappointed. for every 10 long form responses you put out, maybe one person will reach out to you. it’s a numbers game, fix the numbers in your favor

Consistency is very important as well because you want to prove that this is your life and you’re in it for the long haul. if you prove that by always being available in these forums and constantly producing quality content, you’ll be much more trusted for them to work with you.

Story: I went to a few meetups hosted by this real estate professionals and he was killing it. People were loving the events, he always gave great content, then he stopped. he wasn’t interacting in the facebook group anymore, and he was - essentially - no where to be seen anymore. He took a huge hit from a lot of us. Now, when he wants to start up his group again, we’ll be much less likely to take it seriously. You can’t only be available when it’s convenient for you when you’re starting out like this.

If you don’t believe in video marketing turn off the course right now. Just kidding, but seriously—it’s way too valuable to ignore. Video is going to be one of the most effective steps that’ll kickstart your branding strategy. You’ll see in the next section just how important proper branding is and this will ensure that your branding isn’t just being wasted and instead used in an entire plan that engages people, gets them on your side even more, and make them want to work with YOU over just about anyone and everybody else.

I love this site. it gives you great color pallets to choose from, you can choose your favorite colors, and create better schemes from them. it’s truly the best way to nail down your brand’s colors.

Why is this important? Shows you’re a premium service that has thought out the look of your company, proves you’ve put time and energy into your company and aren’t just spamming for leads to make a quick buck, and gives them something to follow so that when they see you pop up again, they know exactly who you are and what you stand for.

Have it your way, i’m a pepper you’re a pepper -> taste of originality, providing the best SMB coaching in the try state area...

Calaboration’s is: We help real estate professionals, local governments, and medium sized businesses generate more leads online, publish quality PR pieces to control their own narrative, and market everyone as if they were running for office themselves for an omnipresent and unmatched advantage.

Canva is a great way to make a quick and easy logo. A logo isn’t TOO important, but it absolutely helps. Don’t spend too much time on it and make sure you launch something in under an hour. This will help you generate QUALITY leads because anyone who follows this will know exactly who they’re submitting their information to

• What is a campaign

• What is an ad set

▾ pixel

• custom audiences

• saved audiences

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