High-Impact Sales Management, Strategy & Ops Masterclass

High-Impact Sales Management, Strategy & Sales Operations Masterclass

Welcome to the course High-Impact Sales Management, Strategy & Sales Operations Masterclass by MTF Institute.

Ready to stop managing sales activities and start leading your sales organization to high-impact results?

This comprehensive course is designed for sales leaders, managers, revenue operations professionals, and business owners who want to build and optimize a modern, data-driven sales engine.

Instead of focusing only on sales techniques, this course teaches how successful sales organizations actually operate — from pipeline management and forecasting to sales operations, performance analytics, and cross-team revenue alignment.

You will learn how to structure, manage, and scale a sales function that produces predictable results and sustainable growth.

What You Will Learn

Throughout this course, you will develop practical skills in sales leadership, strategy, and sales operations, including:

Mastering Sales Management Fundamentals

Understand the critical role of sales management and learn how to design and manage effective sales processes and pipelines.

Driving Performance Through Data

Develop expertise in sales forecasting, performance metrics, and sales analytics to make informed, data-driven decisions.

Developing Winning Sales Strategies

Learn how to design B2B and B2C sales strategies aligned with business objectives and market realities.

Optimizing Your Sales Force

Structure and manage your sales team effectively with territory management, performance evaluation, and incentive systems.

Becoming a High-Impact Sales Leader

Gain frameworks for your first 90 days as a sales leader, build a high-performance culture, and improve team accountability.

Leveraging Sales Operations

Understand how Sales Operations and Revenue Operations (RevOps) act as the strategic engine behind pipeline management, forecasting, and sales performance.

Exploring Sales Technology and Automation

Learn how CRM systems, automation, AI tools, and sales enablement platforms support modern sales organizations.

Mastering Sales Data Analysis

Develop practical skills for analyzing sales data using Excel, including formulas, pivot tables, and data analysis techniques.

Supplementary Module: Revenue Acceleration — 90-Day Sales Growth Playbook

This course also includes a practical Revenue Acceleration framework that shows how to diagnose and improve a sales engine.

In this module you will learn how to:

• Identify the primary constraint limiting revenue growth

• Clean and prioritize a sales pipeline

• Build reliable sales forecasts

• Increase sales rep productivity

• Align Sales, Marketing, and Operations

• Create executive-level sales dashboards

• Implement a 90-day sales reset plan

This module includes a Revenue Operations Toolkit with practical templates you can use immediately.

Practical Tools Included

The course includes downloadable resources such as:

• Revenue Constraint Diagnostic

• Pipeline Triage Checklist

• Forecast Confidence Template

• Rep Time Allocation Audit Tool

• Revenue Alignment Canvas

• Executive Sales Dashboard Template

• 90-Day Sales Reset Roadmap

These tools help you move from theory to execution and implement improvements inside your organization.

Who This Course Is For

This course is ideal for:

• Sales managers and sales leaders

• Revenue Operations (RevOps) professionals

• Startup founders building a sales function

• Business leaders responsible for revenue growth

• Consultants supporting sales transformation projects

It is especially useful for professionals who want to improve sales systems, forecasting reliability, pipeline health, and team productivity.

Course Outcome

By the end of the course, you will understand how to:

• Manage and optimize a modern sales organization

• Use data and analytics to drive sales performance

• Build reliable pipeline and forecasting systems

• Improve sales productivity and cross-team alignment

• Implement a 90-day revenue acceleration plan

You will leave the course with practical frameworks and tools to build a predictable and scalable sales engine.

Course Author

Dr. Alex Amoroso, PhD
Lead UX & Product Researcher | Head of School (MTF)

Dr. Alex Amoroso is a Senior UX and Product Researcher with over 10 years of experience helping organisations turn research and data into better product decisions.

Her work sits at the intersection of research, product strategy, and decision-making. She has conducted large-scale studies with over 6,000 users across B2B and B2C environments, producing 30+ research reports that have directly informed product direction, user experience design, and innovation initiatives.

She has worked with organisations across Europe on data-driven products, analytics platforms, and IoT systems—partnering with cross-functional teams to translate complex insights into clear, actionable decisions.

Alongside her industry work, Dr. Amoroso teaches Advanced Research Design and Methodologies to doctoral students and serves as Head of the School of Business and Management at the Institute of Management, Technology and Finance.

She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis. Her academic work has been published in multiple peer-reviewed journals.

In her courses, she combines:

• Academic rigour

• Real-world product case studies

• Practical frameworks you can apply immediately

Her focus is simple:
help professionals move from insights → decisions → impact.

Course provided by MTF Institute of Management, Technology and Finance

MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 1 mln. students.

Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages:

1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.

· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.

· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.

2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.

· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.

· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.

3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.

· Network: Join thousands of professionals worldwide who trust MTF Institute.

· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.

Start your transformation from a student to a recognized professional today.