Healthcare Product Manager 2026: Digital Health & HealthTech

Align each feature with the product vision by building a clear strategy from the vision board to tangible goals, personas, pain points, and market understanding.

Define product strategy via discovery of user needs and market analysis, design of solutions, and corporate, business, product, and action plan with a product charter and product analytics.

Explore the product strategy stack with four pillars—customer, product, company, competition—driven by vision mapping funnel insight and innovative solution, and competitors analysis to align stakeholders.

Defines the four pillars of a fitness app product strategy—customer, product, company, and competition—targeting beginner to intermediate users with retention, personalized coaching, and real-time health tracking with a power meter.

Craft a fitness app product vision by defining user needs and problems—time, motivation, and guidance—and solving them with a personalized, accessible platform that tracks progress and enables booking anytime, anywhere.

Create a concrete product vision board using a practical template, including vision statement, target group, needs, product strategy, monetization, and business goals, with a grocery delivery example.

Craft a product charter for a fitness app, detailing a 10–20 year vision, 2–3 year mission, goals, success metrics, risk management, and stakeholders across fitness, nutrition, and e-commerce.

Learn an eight-step product strategy, from understanding customer pain points and defining personas to market sizing, goals, differentiation, metrics, and building a roadmap.

Outline user problems with constrained resources to steer healthcare product management strategy and customer empathy. Apply a jobs-to-be-done framework to identify core pain points in fitness apps.

Create user personas to build customer empathy by detailing demographics, motivation, values, frustrations, and goals, then identify target segments and use a structured persona template.

Conduct user interviews with 4–5 potential customers to build a fitness app user persona template, capturing demographics, motivations, routines, app usage, and community goals.

Create diverse fitness app user personas with demographics, goals, needs, motivations, and frustrations to guide community-building and flexible, varied workouts.

Develop a user persona by detailing demographics, goals and needs, motivations, and frustrations for a fitness app, using Sarah—32, London, marketing manager—as the example, including app usage and gamification ideas.

Create a customer empathy map to understand what merchants think, feel, see, hear, and do, capture their pain and gain, and build empathy for uk fintech customers.

Build a customer empathy map for a fitness app, covering see, say and do, think and feel, hear, and see to uncover personalized fitness goals and needs.

Explore the customer empathy map with four quadrants—see, think, do, and feel—to reveal customer worries, aspirations, actions, and feelings, including pain points and gains in fitness products.

Illustrate the user journey from awareness to loyalty and referral for a fitness app, detailing discovery, signup, problems, and advocacy, with stage touchpoints like social media and reviews.

Learn how a user journey map traces awareness, research, consideration, conversion, loyalty, and referrals across touchpoints, illustrated by a fitness app to optimize experience and retention.

Explore the jobs-to-be-done framework by defining the main job and its functional and emotional dimensions, including personal and social aspects, plus related, supplementary, and complementary jobs with fitness-app examples.

Define the main job to be done as enhancing the personal fitness experience with customizable digital workouts for home and gym, and simplify progress tracking via integrated health metrics.

Apply the jobs-to-be-done framework to map customer situations, motivations, and goals, such as weight loss, body transformation, and injury prevention, to hire the right healthcare product.

Learn to size markets using tam, sam, som, and evg, and assess market forces via Porter's five forces to evaluate competition and growth opportunities.

Contrast top-down and bottoms-up market sizing to ground realistic market size and investor expectations, then apply Porter five forces—entry, substitutes, supplier power, buyer power, rivalry—to time entry.

Analyze market size by estimating TAM, SAM, and SOM for a fitness app using UK population, 25% interested, and £300 annual spend, then project 15% market share in five years.

Analyze the business model canvas for a fitness app, detailing customer segments, channels, relationships, value proposition, partners, resources, activities, costs, and revenue streams.

Define a clear product goal using the SMART framework—specific, measurable, attainable, relevant, and time-based—and explore good versus bad goals with OKRs.

Craft clear goal statements for fitness apps by defining personalized workout plans, tracking progress, and measuring impact through engagement and user retention.

Explore product planning and goal setting using a practical template, OKRs, and roadmaps, then brainstorm and evaluate ideas to improve a personalized fitness journey app.

Use the OKR framework—objectives and key results—for a fitness app to boost engagement and workout consistency, raise feature utilization, and reach 80% weekly retention through personalized push notifications and challenges.

Identify product differentiators that make your offering stand out to the target audience. Explore product, value, and business model differentiators like quality, design, service, features, customization, and pricing strategies.

Explore how diverse fitness class offerings—cardio, yoga, boxing, and dance—target different ages and goals, with convenient booking, progress tracking, milestones, and a user-friendly, community-focused interface.

Define success metrics and KPIs to measure product outcomes, using paid subscriptions and news sites as examples, tracking monthly active subscribers, unsubscribes, usage, and page views plus ad clicks.

Explore the aarr pirate metric framework for product-led growth by mapping awareness, acquisition, activation, engagement, revenue, retention, and referral to drive measurable growth in healthcare products.

Identify the north star metric for the fitness app as total weekly completed classes, and optimize input metrics like new signups, engagement, and frequency to grow it.

Develop a feature breakdown for a fitness app, outlining a personalized fitness journey and customizable class schedule, with user stories and tasks that cover filtering, booking, and modifying classes.

Learn to build a product strategy by defining a 3–5 year vision, analyzing customers, competition, and company alignment, and using jobs-to-be-done, journey mapping, SWOT, and OKRs to deliver value.

Learn how product analytics drives better decisions by measuring acquisition, engagement, retention, referrals, and revenue metrics. Use Mixpanel to track monthly active users and daily active users to monitor performance.

Explore user behavior tracking and product analytics from acquisition to retention, covering segmentation, feature usage, funnels, and metrics like CCaC and lifetime value.

Distinguish marketing analytics from product analytics; use Google Analytics for acquisition insights, and Mixpanel, Amplitude, or Adobe Analytics for engagement, retention, activation, cohorts, and funnels.

Learn how to set up product analytics with data collection, tracking events, and reporting using Mixpanel, while measuring value, user understanding, engagement, and retention through recency and frequency.

Learn how Mixpanel events and event properties map user journeys using simple party and Canva examples. Use these insights to prioritize features, study cohorts, and improve retention.

Explore how to define and measure product value, identify value moments, and map them to North Star, L0, and L1 metrics for both B2C and B2B products.

Identify the first value moment for Instagram, Snapchat, WhatsApp, and mimic by evaluating actions like sign up, following a friend, opening the camera, or browsing feed.

Measure value moments with quantitative data and qualitative feedback from power, casual, and churn users. Use cohorts—designer, student, marketing professional—to test onboarding and feature adoption.

Identify how your product delivers value, monetize it, and measure it with qualitative and quantitative metrics, including value moments, north star metrics, and L1/L0 metrics.

Identify power, casual, churn, and zone users to understand usage patterns. Use quantitative data to analyze what drives engagement, illustrated by Facebook’s seven-friend retention and Canva’s design download moment.

Explore the difference between value moment and value exchange, and how monetization shapes product strategy through transactional, subscription, freemium, and pay-as-you-go models, ads, data, and cloud computing platforms.

Discover and organize over 60 product metrics across acquisition, sign up, engagement, monetization, retention, and commerce to guide healthcare product decisions using spreadsheets and analytics tools.

Track product metrics across the user journey to prioritize features, monitor reach, activation, engagement, and retention, and assess health with CAC, LTV, MRR, churn, and CSAT.

Explore how to measure reach, activation, active usage, engagement, and retention across finance, SaaS, retail and e-commerce, and media, plus business-specific metrics.

Identify the north star metric as the key long-term metric that signals customer value and drives growth, using examples like Spotify time spent and Snapchat monthly active users.

Learn the universal concepts of events, event properties, and profiles in product analytics, using a birthday party example to show how events and profiles form a sequence of tracked activities.

Explore Mixpanel's dashboard, the demo data set, and the core concepts of events, event properties, and profile properties within an e-commerce user journey.

Analyze time series data with the insight report to reveal trends, patterns, and event properties. Create and compare metrics, funnels, flows, and cohorts to evaluate revenue and retention.

Learn to build and analyze funnels in Mixpanel, tracking events and properties from sign up to purchase. Calculate conversion rates with breakdowns by device, region, and filters.

Discover how retention reports visualize cohort behavior and measure repeat purchases across 30 days, while flow reports reveal user paths through signup and purchase funnels in an e-commerce app.

Explore flows reports in Mixpanel to map user journeys and read weekly retention cohorts, using events like product added, viewed, and checkout, with filters to analyze returning customers.

Learn to build a e-commerce Mixpanel dashboard with key performance indicators (kpis), funnels, and retention insights, using insight reports to track revenue, average order value, and funnel conversion.

Engage in hands-on product management for healthcare with 30–35 assignments across four sections, using Excel and product analytics tools to analyze campaigns, onboarding, retention, and revenue.

Analyze and evaluate marketing campaigns across email, social, PPC, affiliate, and influencer channels by calculating ROI, ROAS, CTR, and conversion rates to identify the most effective strategy.

Examine how discount levels influence customer acquisition cost, purchase behavior, and ROI across five campaigns, calculating CAC, cost per signup, and discount ROI for a grocery app.

Learn to optimize a fitness app for acquisition, onboarding, activation, retention, and pricing using psychology-driven landing-page strategies like social proof, authority bias, bandwagon, and FOMO to boost conversions.

Improve onboarding for FitFlow with progressive disclosure, a visible progress bar, and 4–5 micro-steps to reduce cognitive load; personalize timing and reminders via push, email, or calls to boost commitment.

Analyze a marketing funnel from impression to sign up by calculating conversion rates across campaigns and platforms, using impressions, clicks, and sign up data to identify drop-off points.

Explore channel attribution analysis to identify revenue contributions by acquisition source and touchpoint order, using pivot tables and sumifs to compute revenue, user counts, and average revenue per user.

Segment new users by acquisition source and compute sign ups, purchases, conversion rate, average order value, and time to first purchase using sumif and related functions.

Analyze three months of grocery app signups, identify patterns by acquisition source and time frame, and compute total signups and average daily signups by month.

Explore how to run A/B tests on landing pages, compare group A and group B, optimize clicks, signups, and purchases, and analyze revenue using tools like Optimizely and Google Analytics.

Analyze how discounts affect acquisition by tracking campaign source, impressions, clicks, signups, purchases, revenue, and spending, and compute ROI, CTR, and purchase rates with pivot tables.

activate users by ensuring they complete the minimum workouts, then optimize the post-onboarding home page with personalized recommendations, clear calls to action, and calorie feedback.

This lecture introduces onboarding and activation with time to activation analysis for an online grocery delivery app, guiding you through calculating time to first order and activation probability using exercises.

Evaluate stepwise onboarding drop-off and conversion rates for a grocery app, using data-driven analysis in Google Sheets to optimize seven onboarding steps from account creation to first order.

Evaluate activation success by measuring time to complete account creation, add to cart, and first order; classify users as fast, moderate, or slow activators by seven and fourteen day thresholds.

Analyze factors affecting first order completion rate for an online grocery app by measuring time to first order, onboarding process, and app opens, using usage-frequency thresholds to deliver insights.

Analyze grocery delivery app user data to segment activation speed into fast, moderate, slow activators, using time to first order, map acquisition sources and app opens to usage frequency.

Improve retention in FitFlow by using streaks, loss aversion, and rewards to turn workouts into habit-forming experiences. Incorporate social features and progress visualization to motivate daily engagement and peer challenges.

Compare seven-, fourteen-, and thirty-day retention in a grocery app for users exposed to onboarding features (interactive walkthrough and welcome discount) versus those unexposed.

Apply monetization and pricing psychology to fitness apps, using urgency, loss framing, anchoring, decoy effects, and social proof to convert free users into premium plans.

Explore goal-driven product roadmaps and agile roadmaps, outlining goals, features, and metrics for a smart fitness device, including heartbeat, activity, sleep data, and now, next, someday timeframes.

A Scrum Master leads a product team through structured brainstorming rounds to generate and refine ideas—from gamified fitness to VR classes and loyalty programs—linking to backlog and OKR.

Learn to set objectives and key results (okrs) for a fitness product using a goal statement template, measure impact by actions like classes booked, and drive subscription growth.

Learn to write a prd from problem statements to solution, detailing backlog grooming, goals, functional and non-functional requirements, success metrics, and risks for a fitness class booking feature.

Write a clear product requirement document (prd) and user stories to guide planning and backlog grooming, detailing problems, customer journeys, goals, team needs, and success metrics for a booking system.

Define acceptance criteria for a class booking feature by detailing user stories, a calendar view, and filters, plus real-time seat availability for booking, rescheduling, or canceling.

Master agile software development for healthcare product managers to adapt to change and deliver customer-centric products faster using Scrum, Jira, backlogs, and sprints.

Explore agile in product management through a simple apple-cutting analogy. Compare waterfall and agile approaches to speed delivery, enable feedback, and adapt to changing needs.

Discover how agile software development uses an iterative, team-based approach to deliver value faster through small increments and frequent customer feedback, contrasted with waterfall.

Explore the history of Agile, the Agile Manifesto, its four values, and the twelve principles guiding iterative and incremental development with working software and customer collaboration.

Explore the scrum framework within agile methodology, detailing the roles of product owner, developers, and scrum master, and walking through the five events and three artifacts that drive sprints.

Build a strong foundation of product delivery by exploring vision, strategy, roadmaps, backlog refinement, and daily scrums, sprint reviews, and retrospectives in Jira.

Explore a product manager who also acts as a scrum master, detailing a two-week sprint cycle with release, daily scrums, backlog grooming, sprint planning, and cross-functional collaboration.

Learn Microsoft Excel basics for healthcare product managers, mastering essential formulas like if and sumif, pivot tables, vlookup and hlookup, charting insights, with a 20+ exercises Google Sheets workbook.

Master pivot tables, Excel formulas like Xlookup and Vlookup, and powerful shortcuts to analyze sales data, apply filters, and derive insights from Nykaa’s omnichannel dataset.

Master Vlookup, with Xlookup as a close alternative, using a common key like SKU to map categories across Excel sheets via table array, column index, and exact match.

Analyze five Nykaa products using a pivot table to reveal daily and monthly sales, seasonality, and promotion effects, with date conversions and averages guiding insights.

Analyze a dataset similar to Amazon Fresh to compute total revenue by category and product, determine country-wise sales percentages, and build pivot charts to explore category sales by country.

Explore how to create and compare chart types—pie, donut, line, bar, column, scatter, and distribution charts—using pivot tables, to illustrate composition, relationships, and time-series trends.

Learn to create and analyze charts in Microsoft Excel to compare actual versus target sales with line and bar charts, and use a secondary axis for revenue and units.

Explore how technology shapes healthcare product management by demystifying front-end and back-end concepts, APIs, HTTP status codes, CDN, and deployment pipelines, through weather app built with HTML, CSS, and JavaScript.

Explore how the world wide web works, using a restaurant analogy to explain front end and server side interactions, with http requests and databases powering HTML, CSS, and JavaScript.

Explore html, css, and javascript as the skeleton, skin, and brain of a web page, with header, nav bar, sections, and interactive elements, plus planning a web app design in Figma.

Learn Figma as a collaborative design tool to create weather app designs for healthcare product managers, build on the canvas with shapes and text, and prototype with exporting options.

Design an app UI in Figma using rectangles, hex colors, and icons with location search, then build an app with HTML, CSS, and JavaScript to show temperature, wind, and humidity.

Explore the css box model by breaking a figma design into div blocks, applying padding, borders, and margins to arrange content with html, css, and javascript.

Learn web development by building a simple weather app with HTML, CSS, and JavaScript, using an IDE like Visual Studio Code and APIs for dynamic data.

Explain API concepts with a restaurant analogy, detailing front end and back end roles, client requests through API to a server, and HTTP methods like GET, PUT, POST, and DELETE.

Explore real-world API usage in Uber, including Twilio, Stripe, AWS, SendGrid, and Google Maps, and see how internal APIs and HTTP methods like get and post power grocery app flows.

Learn how to integrate the Open Weather API using Postman, including endpoints, API keys, and HTTP methods, then interpret status codes and JSON responses to power a weather app.

Learn to build a weather app by integrating the open weather API with JavaScript, fetch temperature by city, and update the page when you click search.

Explore vibe coding to build products without code, progress through five milestones from foundations to deployment, and learn MVPs with HTML, CSS, JavaScript, environment variables, backend and frontend using Replit.

Describe vibe coding with Claude and other LLMs to build, test, and deploy an MVP, outlining front end, back end, API, authentication, and data storage.

Learn how to prototype a pay-by-bank payment app for the US market using Plaid, via an interactive front-end demo generated by ChatGPT, with a mock backend and hardcoded data.

Explore browser-based coding tools like V0, Lovable, and Replit, learn how environment variables and Plaid integration power backend connections, and contrast frontend hardcoding with backend-backed product building.