Complete Google Ads Course | Hands on Google Ads & PPC 2025

Navigate to the Google Ads interface in expert mode to access full options, manage campaigns, and learn about the $600 credit after spending, plus MCC setup and client access.

Set your objective as sales and leads for your business, not traffic or awareness. Use search and shopping for leads, and display or YouTube for awareness, avoiding vanity metrics.

Discover essential Google Ads metrics, from impressions and clicks to CTR, CPC, CPM, and CPV, and learn how conversions, CPA, ROAS, and conversion value drive bidding decisions.

Master google ads targeting by comparing keywords and audience targeting, including broad, phrase, and exact matches, negative keywords, and audience segments like in-market, affinity, life events, remarketing.

Explore Google Ads audience targeting by building a mock campaign, tuning demographics, in-market segments, affinity, custom and combined audiences, and exclusions for precise ad delivery.

Master keyword targeting in Google Ads by differentiating search terms from keywords and match types. Use exact, phrase, and broad match to control triggers and structure ad groups around keywords.

Discover how Google Ads auctions determine ranks via the ad rank formula, where bid and quality score—shaped by expected CTR, ad relevance, and landing page experience—drive results.

Structure Google search campaigns with multiple campaigns and ad groups, using exact and phrase match to organize keywords and one ad per ad group for responsive search ads optimization.

Learn to set up Google Ads conversion tracking with Google Tag Manager across WordPress, Shopify, and Thinkific by creating lead form submit conversions and importing Google Analytics goals.

Learn to set up a Google Ads search campaign with no goals guidance, switch to manual CPC after launch, target Australia, and build keyword-based ads with callouts and sitelinks.

Learn how to use negative keywords in Google Ads to avoid unrelated searches. Create an account-level negative keyword list, apply it to campaigns, and monitor search terms weekly.

Duplicate a campaign, expand to the United States, and refine ad groups with new keywords via keyword planner. Build branded and targeted campaigns using exact and phrase match.

Explore dynamic keyword insertion in Google search ads to deliver specific, keyword-driven headlines and descriptions within broad ad groups, using phrase match and default text when needed.

Learn to craft Google search ads with a three-headline approach—service with location, benefits, and a call to action—using power words to boost CTR and lower CPC.

Design a dentist-focused Google Ads media plan with branded and prospecting campaigns, keyword strategy (exact and phrase), geographic radius targeting, budget allocation, and remarketing.

Explore auction insights to boost the copywriting course campaign by analyzing impression share, top of page rates, and competitive overlap for copywriting course and best copywriting course.

Optimize ads campaigns at campaign, ad group, and keyword levels by analyzing CPC, CTR, CPA; adjust bids, refine landing pages, and use search terms and negative keywords to boost ROAS.

Explore a Google search ads strategy that uses audience segments in observation mode to evaluate conversions and adjust bids, while using insights to add negative keywords and exclude underperforming audiences.

Explore Google display ads, a brand awareness and remarketing tool, with budget guidance (avoid under 2,000 per month), placements, and targeting strategies for display campaigns.

Discover how to choose display bidding strategies in Google display campaigns, from manual CPC and CPM to maximize clicks, maximize conversions, and remarketing, with viewability standards.

Launch and optimize a Google display ads campaign focused on brand awareness and reach. Master bidding with viewable impressions, audience targeting, and remarketing to drive conversions.

Explore Google discovery ads as a lead generator with low-cost leads from a lead-form landing page, using automated bidding across YouTube, Gmail, and Google apps for warm and cold audiences.

Explore demand gen campaigns, a lead-generation tool evolving from discovery campaigns with YouTube and Gmail placements. Master bidding options like maximize clicks, maximize conversions, and target CPA to optimize costs.

Master Google demand gen campaign setup by selecting a conversion action lead, optimizing with target CPA, configuring ad groups, building lookalike and interest audiences from seed lists, and crafting ads.

Learn to use a Google Shopping profit calculator to determine break-even ROAS by factoring cost of goods sold, fixed and variable costs, and set ROAS targets for profitability.

Connect GA4 to your Shopify store from scratch, create a new GA4 account, and configure conversion actions like purchases and add-to-cart for Google Ads.

Link your Google Ads account to Google Analytics 4, import conversion actions, and enable auto tagging and web measurement for purchase actions.

Explore how Google Shopping campaigns boost ecommerce sales by showing product images, prices, and reviews. Optimize product feeds, use negative keywords, and bid with manual CPC and ROAS targets.

Create a Google Merchant Center account, verify and claim your website, and set up shipping and taxes to run Google Shopping campaigns.

Learn to structure Google Shopping campaigns with product groups and multiple products, set up campaigns from scratch, and optimize bidding, budgets, and conversion value by state and product group.

Master YouTube ads basics by using video ads for brand awareness or leads, crafting creatives, and selecting bidding strategies like target CPV, CPM, or CPA, including ad placements.

Apply a YouTube ads lead-generation formula: open with a market call-out and five-second hook, tell a story, teach a lesson, and end with a strong landing-page call to action.

Learn a TikTok-style, user-generated content formula for product ads, starting with a hook, presenting a problem, offering a solution, highlighting benefits, and a strong CTA for YouTube ads.

Learn to set up YouTube video ads through a custom video campaign, using strategic placements, video targets, demographic options, and practical budgeting and bidding to promote a digital marketing course.

Learn to structure YouTube ads campaigns, test multiple videos with identical targeting, compare performance, and optimize using CPV, CPM, video plays milestones, audience segmentation, and scale by duplicating profitable campaigns.

Compare performance max campaigns with traditional types and learn how automation leverages existing traffic and audience signals across search, display, discovery, Gmail, and YouTube to drive sales.

Use a video asset in performance max campaigns with YouTube specs or permissioned videos, and apply smart bidding options like maximize conversions or maximize conversion value with target ROAS.

Set up a Google Performance Max campaign with a clear conversion action, configure assets and audience signals, optimize locations, languages, and ad assets for better results.