H19: Generating Personas in Healthcare, Part 2, Plain&Simple
What you'll learn
- The power of Healthcare Information Systems in maximizing efficiency in healthcare, minimizing medical errors and providing a better patient experience
- The benefits and limitation of information systems in healthcare
- The different perspectives and "use cases" for healthcare professionals.
- There are no course requirements or prerequisites. This course in a foundation course.
Information Systems (IS), or Information Technology (IT), as they are sometimes called, are playing a critical role in all our healthcare organizations today. They are permeating our hospitals, our clinics, our homes, our pharmacies and every aspect of our lives. If implemented correctly, they have the potential of making healthcare processes more efficient and maximizing patient and user experience. If implemented incorrectly, they can wreak havoc.
The topics covered in this "Beyond Personas in Healthcare" course are:
Observe our personas in their native environment
Build storyboards based on our personas in real life situations
Connect Big Data and Personas
Real World Cardiology Example
Build powerful innovative strategies based on insights
The basic concepts behind Healthcare Information Systems are often presented in a very complex, difficult to understand style. This "PLAIN AND SIMPLE" series on Healthcare Information Systems is different. It strives to introduce the basic concepts of information technology and systems in a very simple and easy to understand format using many examples from both non-healthcare and healthcare environments. This course is targeted at the entry level (Basic and Intermediate Level) learner.
The content of the series is based on the author's 35 years experience in the healthcare information systems business. This experience spans product design and launch, marketing, business development and executive management (including president). In addition, it is based on 15 years teaching at the graduate level in the University environment.
Who this course is for:
- Those currently in a healthcare position, wanting to learn more about Information Systems and the role they play in healthcare.
- Those considering a career change and wanting to learn more about Healthcare Information systems.
- Those entering the healthcare industry and considering a career in Healthcare Information Systems
- The eternally curious
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.