Technology Adoption Lifecycle, Plain & Simple
What you'll learn
- The importance of simple user interface design for the adoption of healthcare products and services
- The various models which help understand the rate of adoption of new healthcare products and services into the market
- The importance of planning a phased rollout of any healthcare system
- There are no course requirements or prerequisites. This course in a foundation course.
Note: This course was recently updated (Dec 2022)
Note: This course was previously named "Clinical System Adoption" but has been updated to include both healthcare and non healthcare markets.
WHY IS THIS COURSE IMPORTANT?
It is estimated that somewhere between 80% and 90% of new product introductions fail in the marketplace. This is often due to a misunderstanding of how these products diffuse into the market and how customers respond to the various phases of product or service introduction. Proven models are available which can help us predict with some degree of accuracy, the rate at which our new production introduction will be adopted by the market. Understanding these models will greatly enhance the probability of success with our product and service introductions.
WHAT WILL YOU LEARN IN THIS COURSE?
In this course you will learn
The classic technology life cycle
Crossing the chasm (the point at which most products fail)
Feature Fatigue and the User Experience
The Innovation / Value Grid
This course includes:
Quiz to test your retention
Significant number of resources to do a deeper dive into this topic.
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you are
Developing new products for your organization
Trying to forecast the adoption rate of your new product or service
Defining new business models
Evaluating which new product to launch and which to delay
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. This is why I have appended "Plain and Simple" to all my courses.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of university teaching.
Who this course is for:
- Those currently in a healthcare position, wanting to learn more about Information Systems and the role they play in healthcare.
- Those considering a career change and wanting to learn more about Healthcare Information systems.
- Those entering the healthcare industry and considering a career in Healthcare Information Systems
- The eternally curious
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.