Brainstorming & Crowdsourcing Innovation, Plain & Simple
What you'll learn
- Guidelines on how to hold a successful brainstorming session
- The importance of thinking "outside the box" to beging solving today's healthcare problems
- The mental blocks that inhibit our creative thinking
Requirements
- There are no course requirements or prerequisites. This course in a foundation course.
Description
This course has recently been updated (Dec 2022)
WHY IS THIS COURSE IMPORTANT?
Brainstorming of creative ideas is oftentimes the starting point of innovation in our organizations. The collective energy of everyone, internal and external to our organization, can be a very productive source of brand new ideas. Sifting and prioritizing these new ideas can sometimes be very confusing. The real key to success is understanding the balance of an organized approach to brainstorming, while still maintaining the spirit of new, sometimes unconventional, ideas.
The topics covered in this "Brainstorming & Crowdsourcing Innovation" course are:
Stretching Our Brains
Stretching our brains
Learning from the best
Mental blocks to creative thinking
Classic brainstorming rules
Crowdsourcing Ideas
Longitude Prize
Goldcorp Story
XPrize Foundation
Linux, Netflix and Lego
Takeways
Organizing & Prioritizing Our Ideas
Affinity Diagrams
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you are
New to the world of the "front end of innovation"
Struggling with how to effectively generate new ideas to solve an existing problem
Would like some sort of structure and framework to run brainstorming sessions
Want to open up your organization to the power of your customer base
Curious to learn of new techniques for prioritizing ideas
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. This is why I have appended "Plain and Simple" to all my courses.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of university teaching.
Who this course is for:
- Those currently in a healthcare position, wanting to learn more about Information Systems and the role they play in healthcare.
- Those considering a career change and wanting to learn more about Healthcare Information systems.
- Those entering the healthcare industry and considering a career in Healthcare Information Systems
- The eternally curious
Instructor
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.