Validate. Sell. Build. The Guide to Insanely Great Products!

Name: Validate. Sell. Build. The Guide to Insanely Great Products!
Rating: 4.3 (7 reviews)

Use these proven techniques for launching and pre-selling a product or service in any industry in less than a week

Created byGrant Weherley

Last updated 9/2015

English

English [Auto],

What you'll learn

Launch a new product or service
Validate an existing business idea
Get presales and start building an audience FAST

Course content

3 sections • 16 lectures • 44m total length

Introduction2:42
Validate your idea and make your first dollar with a concrete step-by-step plan, or rework your idea and target market to avoid wasted time and money.
The Big Problem3:56
Validate the market before building a product by selecting your perfect customer, confirming demand with surveys and interviews, and designing a sales funnel with an offer and back-end offerings.
The Sales Funnel/Ladder5:12
Learn how a sales ladder builds a scalable business by offering a series of products from low to high end, boosting average customer value.
Finding Your Perfect Client4:47
Identify your perfect market and customer, build a detailed customer avatar, define general outcomes they pay for, explore multiple modalities, and map where they congregate online.
Worksheet: Perfect Market2:00

Mining Your Market for Ideas1:55
Drill into online information to validate market problems and surface ideas your audience seeks solutions for. You can start without expertise by offering services and then hire experts as needed.
Ideas for Idea Mining4:53
Learn ideas for idea mining to validate products by mining data with Google keyword planner, course platforms, reviews, YouTube, blogs, and forums to reveal what customers value and avoid missteps.
Download: Templates to Add to Your Survey2:00
What to Keep in Mind While Mining...3:03
Capture exact user problem language and e-mail addresses from sources, then link multiple issues to a single solution, using 25–50 examples to reveal patterns for messaging.
How to Validate Your Ideas3:44
Survey your target market to validate ideas via three questions: their top problem, what they’ve tried, and their Skype id for a free 30-minute interview.
Successfully Advertising Your Surveys3:31
Promote your surveys for free through targeted social media groups, email lists, blog posts, and email signatures, offering a free 30-minute consultation after a two-question survey.

The Interview2:33
Learn to validate ideas and land paying clients by mastering open ended interview questions: listen, understand problems, offer value, and close for the first dollar.
The Three Steps of an Effective Interview7:45
Ask at least two times as many questions as you make statements, listen attentively, and ask smart questions to build credibility; offer clear takeaways and guide clients toward your services.
Worksheet: Interview Questions1:00
Recap0:54
Identify your perfect market with targeted questions, validate and refine your idea through basic research, then run surveys and interviews to secure that first dollar and prove market fit.
Download: Slides & Spreadsheet49:00

Requirements

Basic marketing and entrepreneurship knowledge recommended
Helpful to have an idea or market you want to serve before beginning course

Description

Want to launch your new product or service but worried it will flop?

Currently working on your business idea and struggling to get it off the ground?

This course walks through proven strategies for...

Validating an idea from scratch
Reverse engineering ideas and features of your business based on what your market wants
Building an email list from scratch
Preselling a product

This standalone module is the first section of The Monetize Your Expertise Program which retails for $997 on my home site.

"This course is kinda live-changing...did not expect this" - Russell S.

The framework of this course works great for any industry or product, but those who are interested in creating online courses will find extra benefit from it.

Grant Weherley, The Online Course Guy and Bestselling Udemy Instructor

Who this course is for:

Those wanting to launch a new venture
Working on a relatively new venture

Validate. Sell. Build. The Guide to Insanely Great Products!

What you'll learn

Explore related topics

Course content

The Big Problem and How To Solve It5 lectures • 19min

How Do You Know Your Idea Will Work? Do This...6 lectures • 19min

Get Your First Clients While Validating Your Idea5 lectures • 1hr 1min

Requirements

Description

Who this course is for: