
Learn the basic setup for Apollo io, master outreach basics, write effective email copy, and create a sequence to send your first emails and possibly book a meeting.
Set up a zero-cost outreach system with Apollo IO to craft personalized sequences for specific verticals, covering outreach basics, lead sourcing, lead generation, AI and intent signals.
Master the basics of outreach by targeting the right people at the right place and time, guiding decisions rather than forcing them, and using Apollo io to scale.
Identify your ideal customer profile—the person who buys, uses, and repurchases your product—and learn three tricks to find leads at the right place and time for b2b buyers.
Set up google alerts for your ICP to receive targeted emails about startup, pre-seed, seed fundraising, or M&A, with language, region, and sources options.
Set up your first Apollo io campaign by targeting LinkedIn influencer audiences with the people filter. Target followers of Ali Abdaal with HR titles for precise outreach.
Explore a practical tool that pulls Reddit data into organized threads to research your audience. Identify pain points and customer requests to tailor outreach for your first Apollo io campaign.
Practice applying cold outreach tips with Apollo to send personalized emails at scale. Explore why Apollo provides a practical, affordable starting point for your first campaign alongside other tools.
Create an Apollo io account, complete onboarding to earn credits, and convert them into leads—emails and phone numbers—by connecting your mailbox and scraping your domain for customer pain points.
Learn to find leads in Apollo by building personas aligned with your ICP. Apply filters for industry, location, and company size, and save targeted Europe startups for future campaigns.
Apply filters to build targeted personas, narrowing from macro to micro by selecting regions like France and contact locations, then add matched contacts to a list and sequence.
Create targeted lists by selecting founders from France startups and saving them to build your campaign sequence. Start with 10 to 15 contacts to test email copy and performance.
Create multi-channel sequences by mixing email, calls, and LinkedIn to reach right people at right time with a 6–9 step plan of three emails, three calls, and three LinkedIn touches.
Craft campaign email copy that is short, relevant, and personalized, avoiding salesy openings. Learn to differentiate from AI, use lowercase subject lines, and structure lines to guide reader action.
Explore cold email templates and the reasoning behind them, including lowercase on purpose and the f format for reading emails, with templates prepared for client campaigns and future updates.
Set up your first Apollo io campaign using a simple three-step sequence of emails. Learn to build an easily replicable template with messaging that differentiates from AI written copy.
Create your first Apollo sequence on the free plan using templates, then run a three-step, automated email campaign with personalized company name and go-to-market signals.
Explore Apollo workflows to source leads via signals and templates with weekly automation, then notify and engage prospects who open emails for timely ICP aligned outreach.
Configure Apollo for outbound prospecting, build sequences and contact lists, and secure your first conversations and clients with a focused, beginner-friendly approach.
Course Description:
If you’re trying to book more meetings or simply learn how cold outreach works — this course is for you. In this hands-on, beginner-friendly course, you’ll learn how to use Apollo to create and send your first cold email sequence from scratch.
You’ll understand the basics of outbound sales, how to structure effective cold emails, and how to navigate Apollo’s tools to build your own sequence. This is not just theory — the course is designed to get you results. By the end, you’ll have your first email campaign set up, running, and ready to start generating responses or meetings.
We’ll cover how to craft engaging email copy, set up a cadence, organize your target lists, and hit send with confidence. Even if you’ve never sent a cold email before, this course will guide you through every step.
Perfect for early-stage founders, solo operators, freelancers, or anyone curious about outbound — especially if you're on a budget and need to get results without spending thousands on software or agencies.
What You’ll Learn:
The fundamentals of cold email outreach and outbound strategy
How to use Apollo to build and send your first campaign
Writing high-performing cold email copy that gets replies
How to build your prospect list and structure your sequence
Best practices to stay out of spam and improve deliverability
How to think about personalization and automation in outreach
Who This Course Is For:
Startup founders looking to get early traction and book sales calls
Freelancers and consultants who want to land new clients
Anyone curious about cold outreach and how to do it effectively
People who want to use Apollo but feel overwhelmed by where to start