
Set up google alerts for your ICP to receive targeted emails about startup, pre-seed, seed fundraising, or M&A, with language, region, and sources options.
Set up your first Apollo io campaign by targeting LinkedIn influencer audiences with the people filter. Target followers of Ali Abdaal with HR titles for precise outreach.
Create multi-channel sequences by mixing email, calls, and LinkedIn to reach right people at right time with a 6–9 step plan of three emails, three calls, and three LinkedIn touches.
Craft campaign email copy that is short, relevant, and personalized, avoiding salesy openings. Learn to differentiate from AI, use lowercase subject lines, and structure lines to guide reader action.
Explore cold email templates and the reasoning behind them, including lowercase on purpose and the f format for reading emails, with templates prepared for client campaigns and future updates.
Course Description:
If you’re trying to book more meetings or simply learn how cold outreach works — this course is for you. In this hands-on, beginner-friendly course, you’ll learn how to use Apollo to create and send your first cold email sequence from scratch.
You’ll understand the basics of outbound sales, how to structure effective cold emails, and how to navigate Apollo’s tools to build your own sequence. This is not just theory — the course is designed to get you results. By the end, you’ll have your first email campaign set up, running, and ready to start generating responses or meetings.
We’ll cover how to craft engaging email copy, set up a cadence, organize your target lists, and hit send with confidence. Even if you’ve never sent a cold email before, this course will guide you through every step.
Perfect for early-stage founders, solo operators, freelancers, or anyone curious about outbound — especially if you're on a budget and need to get results without spending thousands on software or agencies.
What You’ll Learn:
The fundamentals of cold email outreach and outbound strategy
How to use Apollo to build and send your first campaign
Writing high-performing cold email copy that gets replies
How to build your prospect list and structure your sequence
Best practices to stay out of spam and improve deliverability
How to think about personalization and automation in outreach
Who This Course Is For:
Startup founders looking to get early traction and book sales calls
Freelancers and consultants who want to land new clients
Anyone curious about cold outreach and how to do it effectively
People who want to use Apollo but feel overwhelmed by where to start