Guerrilla Marketing School
4.1 (44 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
177 students enrolled

Guerrilla Marketing School

A global pioneer in guerrilla marketing teaches you how to develop creative, effective marketing ideas for your business
4.1 (44 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
177 students enrolled
Created by Floyd Hayes
Last updated 4/2020
English
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • A basic history to Guerrilla Marketing, Ingredients needed to create a Free Thinking Idea, Actionable creative development techniques, new approaches to commercial communication challenges, hands-on experience developing a Guerrilla Idea
Requirements
  • A Blank Sheet of Paper and a Pen
Description

An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the  ages.

Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas. 

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.

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Who this course is for:
  • Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development
Course content
Expand all 19 lectures 01:47:26
+ Introduction
8 lectures 39:34
A fun and fascinating journey through Guerrilla Marketing history.  We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing.
Preview 06:31
Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:

  • The most effective PR stunt in British UK History (FHM)
  • How to launch the world's best selling small car on a shoestring (MINI Cooper)
  • Inviting a new beauty regime for women (Dove)
  • How Losing a sock can net you $1 million in free media coverage (SyFY)


Preview 13:02
The Secret Sauce!  11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea.
Ingredients of a Guerrilla Marketing Idea
05:06

The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass.

Exploring The Creative Process
04:03

Create your own imaginary product from scratch.  A fun, easy and effective creative exercise for you to try at home.

Briefing 1: The Blank Sheet
02:25

Apply what you've learned and develop your very own Guerrilla Marketing Idea!  

An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product.  


Briefing 2: Launching Your Fictional Product
03:00
It doesn't always go right but at least we can learn from mistakes.  In this bonus segment we take a look at some notorious Guerrilla Marketing disasters.  
Extra: When it doesn't go to plan....
04:14
+ NEW! Online Global PR: Emotional Support Beer Case Study
1 lecture 18:47

In depth discussion of a global online PR story, The Emotional Support Beer.  Gain understanding of the mechanics of developing a story, basic PR and messaging.

Global Online PR: Emotional Support Beer Case Study
18:47
+ The GMS Rough Guide to Brainstorming
2 lectures 00:00

FREE PDF: The GMS Rough Guide to Brainstorming details the 9 Brainstorm aspects you cannot afford to ignore.

Tried and tested over a decade, these techniques have driven actionable ideas for Fortune 500 clients such as: BMW, Unilever, HSBC, NBC and British Airways as well as for small businesses and individuals looking to break creative block.

Preview 13 pages
A short overview of Guerrilla Marketing School's onsite workshops for businesses both large and small.
Preview 7 pages
+ Experiential Marketing Guide
8 lectures 29:05
Intro
01:53
The Brief
03:23
The Brand
01:29
Inspiration
07:11
The Audience
03:29
The Idea
04:50
Production
04:19
Wrap Up
02:31