Guerrilla Marketing School
What you'll learn
- A basic history to Guerrilla Marketing, Ingredients needed to create a Free Thinking Idea, Actionable creative development techniques, new approaches to commercial communication challenges, hands-on experience developing a Guerrilla Idea
Requirements
- A Blank Sheet of Paper and a Pen
Description
An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing
From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.
Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.
You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.
The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.
Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.
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Who this course is for:
- Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development
Course content
- Preview01:13
- Preview06:31
- Preview13:02
- 05:06Ingredients of a Guerrilla Marketing Idea
- 04:03Exploring The Creative Process
- 02:25Briefing 1: The Blank Sheet
- 03:00Briefing 2: Launching Your Fictional Product
- 04:14Extra: When it doesn't go to plan....
Instructor
![Floyd Hayes](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 46 Reviews
- 188 Students
- 1 Course
After 6 amazing years as Creative Director at Europe's first Guerrilla Marketing aency, Cunning London and 8 years at Cunning NYC, I launched my own creative consultancy in 2012.
I bring 14 years of global experience in developing cross media marketing concepts, hosting brainstorms and running creative development workshops for brands such as HSBC, Unilever, MINI Cooper and NBC.
My ideas are designed to sit across multiple media channels. I believe that in a world where media can be anything, the idea has to be everything.
In addition to client work, I've held creative workshops and lectures on non-traditional marketing across the world, including: Central St Martins, London, NYU, New York, and LaSalle International Collefe of Fashion, Design and Art, Montreal.
Testomonials:
“Pregnant with marketing genius.” - ADWEEK
“Can always be relied on for fresh thinking.” Jon Wilkins, Founder, Naked
“All round box-free thinker.” - CNET
“Off the page, in your face.” - BRANDWEEK
“One of the most notable, accomplished thought-leaders in his sector.” - Richard Powell, Vice-Consul Creative & Digital Media UK Trade and Investment