
Craft a consistent small-budget marketing plan that uses budgeting, networking, social media, email campaigns, local events, and targeted media to grow sales.
Guerilla marketing tactics: define your target market, sharpen your message with the Taser approach, and focus on a niche using one worm.
Master small-budget marketing by timing campaigns to your industry’s sales cycle. Build lasting impressions with focused messaging in brief, high-impact bursts and maintain ongoing efforts like emails and social media.
Execute a small-budget cross-platform marketing plan by selecting cost-effective media like cable TV, email, and social channels, and use gathered data to refine messaging across channels.
Explore nimble taser strategies for small-budget marketing, turning unplanned events into opportunities through tangential marketing, customer-centric thinking, and preparation.
Explore the Taser approach to small budget marketing, focusing on sustained frequency and consistent messaging. Measure progress through visits and engagement to build results.
Develop a small-budget marketing strategy through structured networking: join formal groups, volunteer, build relationships, and leverage two-degree connections to generate word-of-mouth referrals.
Turn employees into your best promoters by smart hiring, coaching, and engaging them in the customer journey, then boost pride with speaking training and expert development through creative rewards.
Explore free, small-budget guerrilla marketing ideas from sidewalk chalk and events to social media campaigns and content creation that boost brand visibility and engage both B2C and B2B audiences.
Learn to measure a small budget marketing plan with the Taser approach by tracking inquiries, proposals, web site analytics, ad performance, and customer feedback to boost sales.
You know you need to advertise but have little to no budget. You’ve made some efforts including some social media but don’t seem to be getting results. You feel stuck! So let’s get you UNSTUCK! Learn now from someone who’s been there, done that!
What You Will Learn
A taser is designed to get a reaction, quickly and efficiently! So together, whether it is a service, retail or manufacturing, you’ll learn budgeting, planning and strategy for a shoestring budget. We’ll get you to refocus on your target market and discover creative ways to “zap” their eyeballs with your message. We’ll even reveal techniques that are FREE!
Description
You will learn from someone who actually ran their own small business for over 25 years. Learn lessons from true life stories of someone who felt “stuck” many times. By breaking down the process this course gives you concrete effective strategies to inform and wow your specific target market.
Take a ways:
Create a budget based on your industry.
Create a plan and consistent strategy.
Create a timeline and how to keep your plan rolling without absorbing a lot of your time.
Measure yourself and reward yourself!
Receive a variety of marketing plan examples based on different types of business. Retail, Service, Manufacturing etc.
Tips on relationship marketing practices that are low cost or free.
How to turn your employees into “promoters.’
Who This Course Is For
If you’ve developed a brand, service or business or bought a franchise and are looking for that additional understanding of marketing techniques, data measurement definitions and good old fashioned guerilla marketing ideas that have been proven successful then this course will provide a great return on your investment.