Master Google Tag Manager: Go From Beginner to Advanced

Set up a local WordPress site with Local by Flywheel, install WooCommerce, and implement Google Tag Manager and Google Analytics to practice tag manager scenarios.

Create Google Analytics 4 and Universal Analytics properties with tracking IDs. Connect GTM to your website and insert the GTM code into the WordPress header with Sublime Text 3.

Connect Google Tag Manager to your website and link it with Google Analytics 4 using the measurement ID. Copy head and body codes, test with preview, then publish changes.

Explore WordPress specific automated plugins for Google Tag Manager, including Site Kit by Google and GTM for WP, to automate the initial connection on live sites and enable enhanced ecommerce.

Learn to capture a simple button click with google tag manager by creating a click trigger for the view cart button and sending a ga4 event to analytics.

Learn how Tag Assistant preview mode in Google Tag Manager connects to your site, debugs events via the data layer, and reveals click and dom-ready signals.

Learn how Google Tag Manager organizes accounts, containers, workspaces, and triggers to keep coding and tags separated. Explore environments like live, QA, staging, and versioning to track changes across teams.

Explore Google Tag Manager and its element visibility, form submissions, and timer tags, and learn to trigger GA4 events like review_scene while testing with data layer pushes.

Enable enhanced measurement in your analytics data stream to capture form start and form submit events, then implement a custom event in Google Tag Manager to track form submissions.

Master CSS selectors in Google Tag Manager to track element visibility when IDs are unavailable, using a dot to denote a class and combining selectors for unique targeting.

Learn to track phone numbers and emails on your website with Google Tag Manager by creating tel: and mailto: links, event tags, and link triggers, verified via debug views.

Learn to track outbound clicks using Google Tag Manager, including creating a user defined auto event variable for element URL, outbound domains, and an outbound link trigger.

Capture product id and other data attributes from HTML using GTM's auto event variable, then fire a GA4 add to cart event with the product_id parameter.

Explore how Google tag manager works behind the scenes, linking a website's html, css, and javascript to Google Analytics via the tag manager snippet and data layer.

Set up basic Facebook Pixel tracking with Google Tag Manager using the community template gallery, paste the pixel, and test page views and events for leads.

Learn to implement Facebook Pixel lead tracking with GTM, create triggers for add-to-cart and reviews, and capture custom events for Facebook reporting.

Learn how to set up Google Ads conversion tracking with Google Tag Manager, create a purchase conversion, and implement form submission and order received triggers for e-commerce checkout.

Learn to configure Google ads conversion tracking in Google Tag Manager to fire on checkout page load, and understand passing conversion value, transaction ID, and currency code.

Learn Google Ads conversion tracking by pushing an order placed event with transaction id and order value from WooCommerce into data layer, and configure an event trigger in Tag Manager.

Configure Google Tag Manager to capture parameters in Google Analytics by creating custom dimensions and metrics for order_id and order_value, attach them to order_placed, and view data in real-time reports.

Implement user id tracking with a first party cookie in google tag manager, using wordpress php to set on login, remove on logout, then read in gtm for analytics.

Create a lookup table in GTM to map product IDs to names by configuring an input variable, adding ID-name rows, and applying it to events like add-to-cart.

Use lookup tables to map product IDs to names for the add to cart tracker, test via preview, and persist data to create a custom dimension that reports top products.

Learn to dynamically select analytics measurement IDs for development environments using a lookup table in Google Tag Manager, mapping domain hostnames (staging, development, live) to corresponding measurement IDs.

Create content groups in Google Tag Manager using a regex table to classify pages as product pages, product category pages, or funnel pages for GA4 analytics.

Explore how single-page applications differ from regular websites and learn to track them with Google Analytics 4 and Universal Analytics using Tag Manager, history change triggers, and data layer methods.

Explore how custom templates in Google Tag Manager enable creating tag and variable templates using sandboxed JavaScript, fields, permissions, and the community template gallery.

Create a custom template in GTM to log an add-to-cart message in the browser console, using a text field, permissions for log to console, and a basic test.

Explore server-side GTM to move data from the browser to a server, reducing client-side load and enabling data manipulation before sending to the Google Analytics server.

Set up server-side GTM by creating a container, provisioning a Google Cloud project, and routing client data to GA4 and Universal Analytics via a server with a transport URL.

Learn to set up a custom URL for server-side GTM by configuring DNS, verifying the domain, and updating transport URL for both server and client sides.

Explore server-side tracking in GTM, mapping client IDs to server IDs (fp id) as cookies expire, and use server vs JavaScript managed settings to modify header button events, preserving path.

Track YouTube video engagement with GTM and GA4 by enabling the JS API, exploring video events like start and complete, and building tags, triggers, and variables for accurate analytics.

Track YouTube videos with Google Tag Manager using custom tags, triggers, and variables to capture start, progress, and complete events with video duration, percent, and current time.

Learn to track Vimeo video with Google Tag Manager by embedding video, using a custom HTML script, and capturing events like ready, play, pause, and complete via the data layer.

Learn to track non-YouTube videos with GTM by identifying Vimeo iframes, obtaining video player handles, and sending post messages to register play and ready events.

Master Google Tag Manager by tracking play, pause, time update, progress, and ended events for non-youtube videos, using a modular execute function, switch-case logic, and Vimeo metadata retrieval via callback.

Explore tracking non-youtube videos with GTM by extracting the Vimeo video ID from an iframe, using a Vimeo callback to fetch title data, and pushing events to the data layer.

Track Vimeo videos and other non-youtube content with Google Tag Manager by pushing data layer events for play, pause, and 20% progress milestones, and validate the setup in GTM.

Track Vimeo video events in Google Tag Manager using custom HTML tags, data layer variables, and custom event triggers to send play, progress, pause, and complete data to Google Analytics.

Encourage learners to review, rate, and share feedback and questions, then expect ongoing updates to Google Tag Manager with new usages based on student ideas.