
Use goals as management tools rather than performance measures, balancing revenue with input drivers like visitors, CVR, and cart size, guided by uncertainty and control for promotions and role fit.
Learn to hire for a growth team using a person-role fit framework, prioritizing values like getting things done, grit, a vivacious learner, and being nice, guided by structured behavioral interviews.
Identify great growth team hires: bulldogs who thrive in uncertainty and independence in early, unstructured environments, transitioning to stewards who optimize cross-functional processes at scale.
Use quantitative goals as a management tool rather than the sole performance measure. Balance output goals like revenue with input goals, considering uncertainty and control to guide growth team decisions.
Use a six-style leadership framework—commanding, visionary, affiliative, democratic, pace setting, and coaching—to flex leadership and guide growing teams. Leverage StrengthsFinder to align strengths with roles and foster career development.
Evaluate the right person for each role as your growth team expands, flex hiring, set goals by control and certainty, and assess attributes and performance.
You're on Udemy.
Want to learn about the team that acquired you? :)
If you do, then this course is for YOU!
You're not going to hear about fancy growth frameworks, the latest viral hack, or about the best experimentation frameworks.
Because at the end of the day those are tactics.
Instead, in this course, you'll learn about how to hire, build and lead a high performing Growth team (you're on Udemy right ;).
This is course is based on a talk given at 500Startups.