Growth Marketing Strategy: Master Growth with the Funnel
Requisitos
- A desire to learn how growing a business works — whether you’re a marketer, product manager, founder, or engineer
- This is a foundational growth marketing course, so no previous experience is necessary
Learn the fundamentals of growth marketing strategy from a Silicon Valley marketer.
This course is for anyone who wants to understand how growing a business works. There’s a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization — whether it’s the next tech unicorn or a small business — is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.
This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.
You will master the funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.
Included in this course:
23 high-quality video lectures
25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience
14 practical exercises that you can apply to your own business (or impress a future employer with) right away
4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more
A curated collection of external resources where you can go even deeper on these concepts
The ability to ask me questions if you get stuck (I'll respond as soon as I can!)
This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day.
As well, the underlying concepts in this course are not new — what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.
I want to train you to think like a growth marketer. The funnel is how we’ll get there.
Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.
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"...for anyone looking for an awesome digital marketing coach, this is your guy!"
— Rory R., former student of Lloyd's (and now, full-time digital marketer!)
- Aspiring growth or digital marketers who want to break into the field.
- Marketing professionals, product managers, or engineers who want to increase their impact at work or get a competitive edge
- Entrepreneurs who want to grow their business and talk to investors intelligently about growth
- More broadly: anyone who wants to understand how growing a business works
- Get the most out of this course by setting a goal00:33
- What is the growth marketing funnel?02:22
- Example: Walking through Udemy's funnel02:06
- Exercise: Break down the funnel of your favorite company00:12
- Using a quantitative growth model01:43
- Exercise: Create a goal tree for your company00:13
- Conclusion00:32
- Sources & Resources00:06
- Introduction01:09
- General acquisition principles05:49
- Analyzing your existing acquisition channels00:17
- Channel volume01:18
- Exercise: Identify your company’s top acquisition channels00:21
- Channel cost01:49
- Calculating CAC, LTV, and payback period02:38
- Exercise: Calculate your CAC, LTV, and payback period00:16
- Channel performance01:40
- Channel performance: Spreadsheet walkthrough07:08
- Segmentation00:47
- Selecting new acquisition channels01:35
- Exercise: Brainstorm new acquisition channels to test00:07
- Conclusion00:35
- Sources & Resources00:31
- Introduction02:07
- Defining activation for your business10:16
- Calculating your activation rate01:11
- Exercise: Define activation for your business and calculate your activation rate00:31
- Finding activation opportunities03:37
- Exercise: Analyze your segmented activation rates. Do you see any opportunities?00:16
- Improving activation04:07
- Exercise: Choose one qualitative research method to inform your hypotheses00:13
- The Funnel Optimization Cycle01:34
- Conclusion00:46
- Sources & Resources00:09
- Introduction03:15
- Defining retention for your business (and engagement)05:21
- Calculating retention metrics03:32
- Exercise: Define retention for your business and calculate your retention rate00:27
- Finding retention opportunities04:01
- Exercise: Analyze your segmented retention rates. Do you see any opportunities?00:09
- Improving retention01:33
- Conclusion00:49
- Sources & Resources00:09
- Introduction01:03
- Understanding your business model04:09
- Calculating revenue metrics01:19
- Exercise: Deconstruct your business model and calculate your key revenue metrics00:15
- Finding revenue opportunities03:45
- Exercise: Analyze your segmented revenue metrics00:03
- Increasing revenue02:20
- Conclusion00:43
- Introduction02:44
- Components of virality09:59
- Calculating virality01:07
- Exercise: Calculate your viral coefficient00:11
- Crafting a killer referral program02:16
- Exercise: Come up with a referral program for your business00:05
- Conclusion00:39
- Course recap01:32
- Thank you!00:46
- Bonus lecture: Think outside the funnel01:14
Reseña destacada
![Daniel Johnson](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- Calificación del instructor: 4,5
- 130 reseñas
- 7.049 estudiantes
- 1 cursos
Hi there! My name is Lloyd Alexander -- thanks for checking out my course.
I currently Iead Student Lifecycle Marketing on Udemy's growth team. My job is to activate, retain, and monetize students on Udemy's global marketplace.
In a nutshell, I need to make sure students like you keep learning, and instructors keep getting paid to do what they do best.
I think online education can change the world because it's had an immense impact on my life. Prior to joining Udemy as an employee, I was a Udemy student. The courses I completed helped me land my first tech job out of college, and eventually led me straight to the source when I joined Udemy's marketing team in 2015.
It's always been a dream of mine to be an instructor, and I hope you enjoy my courses!